Brand Engagement Strategy Manager Salary in Rochester, New York

The Brand Engagement Strategy Manager is responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Being a Brand Engagement Strategy Manager monitors the latest trends in social media channels and technologies. Identifies target audiences and schedules content postings to maximize social media exposure. In addition, Brand Engagement Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Brand Engagement Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Brand Engagement Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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