Brand Engagement Strategy Senior Manager Salary in Buffalo, New York

The Brand Engagement Strategy Senior Manager is responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Leads a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Being a Brand Engagement Strategy Senior Manager monitors the latest trends in social media channels and technologies. Identifies target audiences and schedules content postings to maximize social media exposure. In addition, Brand Engagement Strategy Senior Manager provide recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Brand Engagement Strategy Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Brand Engagement Strategy Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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