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Digital and E-commerce Marketing Analyst II Salary in the United States

How much does a Digital and E-commerce Marketing Analyst II make in the United States?

As of October 01, 2026, the average salary for a Digital and E-commerce Marketing Analyst II in the United States is $74,600 per year, which breaks down to an hourly rate of $36.

However, a Digital and E-commerce Marketing Analyst II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $89,119
  • Majority Range (25th-75th percentile): $68,000 to $82,200
  • Entry-Level (10th percentile): $61,991
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Digital and E-commerce Marketing Analyst II Salaries

A Digital and E-commerce Marketing Analyst II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Digital and E-commerce Marketing Analyst Salaries?

Experience is a primary driver of a Digital and E-commerce Marketing Analyst II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital and E-commerce Marketing Analyst I (0-2 years): $56,328
  • Digital and E-commerce Marketing Analyst II (2-4 years): $74,526
  • Digital and E-commerce Marketing Analyst III (4-7 years): $90,351
  • Digital and E-commerce Marketing Supervisor (7+ years): $99,374
  • Digital and E-commerce Marketing Manager (7+ years): $114,487
Job Role Years of Experience Average Salary
Digital and E-commerce Marketing Analyst I0-2 years$56,328
Digital and E-commerce Marketing Analyst II2-4 years$74,526
Digital and E-commerce Marketing Analyst III4-7 years$90,351
Digital and E-commerce Marketing Supervisor7+ years$99,374
Digital and E-commerce Marketing Manager7+ years$114,487
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How Do Digital and E-commerce Marketing Analyst II Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital and E-commerce Marketing Analyst IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $82,600.
  • California: $82,300.
  • Massachusetts: $81,200.

Top Paying Cities for Digital and E-commerce Marketing Analyst IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $94,000
  • San Francisco: $93,000
  • Oakland: $91,100

What Skills Can Increase a Digital and E-commerce Marketing Analyst II's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 11.22% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • E- Commerce (Mentioned in 4.86% Job Postings): E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of online books (such as Amazon) and music purchases (music download in the form of digital distribution such as iTunes Store), and to a less extent, customized/personalized online liquor store inventory services. There are three areas of e-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.
  • Product Development (Mentioned in 0.96% Job Postings): Overseeing the creation of new products or improvement of the performance, cost, or quality of existing products to achieve business goals.
Skills Demand Percentage
Customer Service 11.22%
E- Commerce 4.86%
Product Development 0.96%
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What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital and E-commerce Marketing Analyst II's salary.

  • Standard Operating Procedures: Can increase your salary by up to 12%.
  • Project Management: Can increase your salary by up to 6%.
  • Leadership: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Standard Operating Procedures $83,552
12%
Project Management $79,076
6%
Leadership $79,076
6%
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Digital and E-commerce Marketing Analyst II Salary by Company Size: Startups vs. Enterprise

Digital and E-commerce Marketing Analyst II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $83,283. While startup companies pay approximate $70,520.

Digital and E-commerce Marketing Analyst II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $70,520
Growth Stage 51~500 $74,566
Established 501~5000 $80,416
Enterprise 5000+ $83,283

Digital and E-commerce Marketing Analyst II Salary by Industry: Top Paying Sectors

For Digital and E-commerce Marketing Analyst II roles, the industry you choose can affect earning potential by as much as 55% (the gap between the highest and lowest paying industries). Data shows that the Biotechnology and Financial Services sectors offer the strongest compensation, at 25% above the average. In contrast, Digital and E-commerce Marketing Analyst positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Digital and E-commerce Marketing Analyst II as a support function rather than a direct revenue driver.

The top paying industries for a Digital and E-commerce Marketing Analyst II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Biotechnology$93,250$45.025%
Financial Services$89,520$43.020%
Pharmaceuticals$89,520$43.020%
Software & Networking$89,520$43.020%
Energy & Utilities$82,060$39.010%

How Education impacts a Digital and E-commerce Marketing Analyst II's Salary?

Your level of education can impact your salary potential. While many Digital and E-commerce Marketing Analyst IIs enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital and E-commerce Marketing Analyst II with a Bachelor's Degree is between $74,434 and $79,452).

Digital and E-commerce Marketing Analyst II Salaries by Degree Level

Typical Education for Digital and E-commerce Marketing Analyst II
Degree Level % of user with this level of education
No Diploma 0.2%
High School 3.8%
Associates 4.0%
Bachelors 57.1%
Masters 34.4%
Doctorate 0.6%
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Digital and E-commerce Marketing Analyst II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital and E-commerce Marketing Analyst II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$68,000
Average $74,600/year
$82,200
$5,667
Average $6,217/month
$6,850
$1,308
Average $1,435/week
$1,581
$33
Average $36/hour
$40
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $82,200 $6,850 $1,581 $40
Average $74,600 $6,217 $1,435 $36
25th Percentile $68,000 $5,667 $1,308 $33

Digital and E-commerce Marketing Analyst II Salary Growth & Career Path

Digital and E-commerce Marketing Analyst II

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Advancement

For a Digital and E-commerce Marketing Analyst II, the most direct path to higher earnings is advancing to the Digital and E-commerce Marketing Analyst III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $90,400 - a projected growth of 21% over your current level.

Most common benefits for Digital and E-commerce Marketing Analyst II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Digital and E-commerce Marketing Analyst II

Here are companies hiring for Digital and E-commerce Marketing Analyst II and their salaries, click below for more details.

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FAQ about Digital and E-commerce Marketing Analyst II

1. What industry pays the highest salary for Digital and E-commerce Marketing Analyst II?

The Biotechnology industry offers the highest average compensation for Digital and E-commerce Marketing Analyst II roles, with salaries approximately 25% above the market median.

2. What is the highest salary in e-commerce?

The highest salary for a Digital and E-commerce Marketing Analyst is approximately $89,300. The salary range for this position typically starts at $70,500, with a mid-level salary around $79,000. This reflects the competitive nature of the e-commerce industry and the demand for skilled analysts.

3. How much do Digital Marketing analysts make in the US?

Digital Marketing Analysts in the US earn between $70,500 and $89,300 annually. The average salary is approximately $79,000, reflecting the midpoint of this range. These figures provide a clear overview of the earning potential in this field, based on current salary data.

4. What type of e-commerce makes the most money?

E-commerce sectors like dropshipping, print on demand, and subscription boxes are among the most profitable. As a Digital and E-commerce Marketing Analyst, you can expect a salary ranging from $70,500 to $89,300, with a midpoint of $79,000, reflecting the growing demand for expertise in these lucrative areas.

5. What is the highest paid position in digital marketing?

The highest paid position in digital marketing can vary, but roles like Chief Marketing Officer and E-commerce Manager often command top salaries. For instance, a Digital and E-commerce Marketing Analyst typically earns between $70,500 and $89,300, with a mid-salary of $79,000, reflecting the competitive nature of the field.

6. How much does a beginner digital marketer make?

A beginner digital marketer typically earns between $70,500 and $89,300 annually, with a mid-salary of around $79,000. Salaries can vary based on location, with cities like San Francisco and Sunnyvale offering competitive entry-level salaries around $77,000.

7. Do you need a degree to work in eCommerce?

While a bachelor's degree is often preferred by employers for eCommerce roles, particularly in business, marketing, or communications, it's not always mandatory. Highlighting relevant qualifications can enhance your appeal. Salaries for Digital and E-commerce Marketing Analysts typically range from $70,500 to $89,300, with a midpoint around $79,000, reflecting the value of education and experience in the field.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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