Digital and E-commerce Marketing Director Salary in the United States

How much does a Digital and E-commerce Marketing Director make in the United States?

As of August 01, 2026, the average salary for a Digital and E-commerce Marketing Director in the United States is $191,300 per year, which breaks down to an hourly rate of $92.

However, a Digital and E-commerce Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $221,294
  • Majority Range (25th-75th percentile): $176,900 to $207,000
  • Entry-Level (10th percentile): $163,790
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View as table View as graph 25% $176,900 10% $163,790 90% $221,294 75% $207,000 $191,300 50%(Median) Didn’t find job title? Click

Digital and E-commerce Marketing Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $207,000 $17,250 $3,981 $100
Average $191,300 $15,942 $3,679 $92
25th Percentile $176,900 $14,742 $3,402 $85
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Key Factors That Influence Digital and E-commerce Marketing Director Salaries

A Digital and E-commerce Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.

How Experience Level Affects Digital and E-commerce Marketing Director Salaries?

Experience is a primary driver of a Digital and E-commerce Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital and E-commerce Marketing Analyst III (4-7 years): $88,349
  • Digital and E-commerce Marketing Supervisor (7+ years): $99,372
  • Digital and E-commerce Marketing Manager (7+ years): $114,475
  • Digital and E-commerce Marketing Senior Manager (7+ years): $157,353
  • Digital and E-commerce Marketing Director (7+ years): $191,234
Job Role Years of Experience Average Salary
Digital and E-commerce Marketing Analyst III4-7 years$88,349
Digital and E-commerce Marketing Supervisor7+ years$99,372
Digital and E-commerce Marketing Manager7+ years$114,475
Digital and E-commerce Marketing Senior Manager7+ years$157,353
Digital and E-commerce Marketing Director7+ years$191,234
$88,349 Digital a...
$99,372 Digital a...
$114,475 Digital a...
$157,353 Digital a...
$191,234 Digital a...
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What Am I Worth?

How Do Digital and E-commerce Marketing Director Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital and E-commerce Marketing Directors. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $211,800.
  • California: $211,000.
  • Massachusetts: $208,200.

Top Paying Cities for Digital and E-commerce Marketing Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $241,300
  • San Francisco: $238,600
  • Oakland: $233,600

Digital and E-commerce Marketing Director Salary by Company Size: Startups vs. Enterprise

Digital and E-commerce Marketing Director salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $214,149. While startup companies pay approximate $181,165.

Digital and E-commerce Marketing Director Salary by Company Size

Company Size Employees Average Salary
Startup1~50$181,165
Growth Stage51~500$191,604
Established501~5000$206,799
Enterprise5000+$214,149

Digital and E-commerce Marketing Director Salary by Industry: Top Paying Sectors

For Digital and E-commerce Marketing Director roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Insurance sectors offer the strongest compensation, at 40% above the average. In contrast, Digital and E-commerce Marketing Director positions in Hospitality & Leisure or Retail & Wholesale typically offer lower base pay, as these industries often view Digital and E-commerce Marketing Director as a support function rather than a direct revenue driver.

The top paying industries for a Digital and E-commerce Marketing Director

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$267,820$129.040%
Insurance$229,560$110.020%
Energy & Utilities$219,995$106.015%
Internet$210,430$101.010%
Aerospace & Defense$200,865$97.05%

Digital and E-commerce Marketing Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital and E-commerce Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026

Salary Trends for Digital and E-commerce Marketing Director

Salaries for a Digital and E-commerce Marketing Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $175,184 in 2023 to around $167,961 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital and E-commerce Marketing Director salary trends, .

Average Annual Salary of Digital and E-commerce Marketing Director Over Time

2022
$???
2023
$175,184
2024
$171,105
2025
$167,961
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $175,184
2024 $171,105
2025 $167,961
2026
View More
2027
View More

Most common benefits for Digital and E-commerce Marketing Director

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital and E-commerce Marketing Director

Here are companies hiring for Digital and E-commerce Marketing Director and their salaries, click below for more details.

Find Your Next Digital and E-commerce Marketing Director Job

Ready to take the next step in your career? Browse thousands of current Digital and E-commerce Marketing Director job openings on our job board. Use the search bar below to find your perfect match.

United States
  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Vice President, Payments Engineering. About the Company. Globally-recognized provider of corporate payment solutions. Industry. Financial Services. Type. P... more

    22 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Senior Vice President of Project Delivery. About the Company. A multi-billion-dollar construction organization with collaborative, servant-minded leadershi... more

    22 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Chief of Staff. About the Company. Innovative travel platform for booking & managing work trips. Industry. Computer Software. Type. Privately Held, VC-back... more

    22 Days Ago

  • McDonalds

    Columbus, OH

    McDonalds | Columbus, OH

    McDonald’s is seeking Crew Team Members to assist with daily restaurant operations including customer service, food preparation, and maintaining restaurant... more

    29 Days Ago

  • Amazon Flex

    Columbus, OH

    Amazon Flex | Columbus, OH

    Amazon Flex Delivery Drivers use their own vehicle to deliver Amazon packages to customers on scheduled delivery blocks. Drivers are responsible for pickin... more

    29 Days Ago

  • Confidential

    Columbus, OH

    Confidential | Columbus, OH

    Vice President, Commercial. About the Company. Globally-recognized manufacturer of packaging components & delivery systems for injectable drugs. Industry. ... more

    1 Month Ago

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FAQ about Digital and E-commerce Marketing Director

1. What industry pays the highest salary for Digital and E-commerce Marketing Director?

The Pharmaceuticals industry offers the highest average compensation for Digital and E-commerce Marketing Director roles, with salaries approximately 40% above the market median.

2. What does a director of digital marketing do?

The Digital Marketing Director oversees the digital marketing team, driving initiatives from campaign ideation to execution, measurement, and optimization. This role ensures that all digital efforts align with company objectives. The salary for this position ranges from $171,500 to $217,000, with a midpoint of $193,000, reflecting the importance of this leadership role in achieving business goals.

3. How much do entry level digital marketers make?

Entry-level digital marketers typically earn significantly less than experienced roles like Digital and E-commerce Marketing Directors. While specific entry-level salaries vary, they generally range from around $50,000 to $70,000 annually. In contrast, a Digital and E-commerce Marketing Director can expect a minimum salary of $171,500, a mid-salary of $193,000, and a maximum salary of $217,000.

4. What is the highest paid job in ecommerce?

The highest paid job in e-commerce is typically the Digital and E-commerce Marketing Director, with a salary range from $171,500 to $217,000. This role involves strategic oversight of digital marketing initiatives and e-commerce operations, making it a critical position for driving online sales and brand growth.

5. What does a digital marketing director do?

The Digital Marketing Director oversees the digital marketing team, driving initiatives from campaign ideation to execution, measurement, and optimization. They ensure that all digital efforts align with company objectives. The salary for this role ranges from $171,500 to $217,000, with a midpoint of $193,000, reflecting the importance and expertise required in this position.

6. What do you call someone who does e-commerce?

Someone who does e-commerce is often referred to as an E-commerce Specialist or Digital Marketing Director. This role involves overseeing online sales strategies and digital marketing efforts. In terms of salary, the compensation for a Digital and E-commerce Marketing Director typically ranges from $171,500 to $217,000, with a mid-salary of around $193,000.

7. How much does a director of digital marketing make in the US?

As of now, the salary for a Digital and E-commerce Marketing Director in the United States ranges from $171,500 to $217,000 annually, with a mid-salary of $193,000. This translates to approximately $82.50 to $104.13 per hour, or $3,304 to $4,083 per week, and $14,167 to $17,500 per month.

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Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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