Digital and E-commerce Marketing Director Salary in the United States

How much does a Digital and E-commerce Marketing Director make in the United States?

As of January 01, 2026, the average salary for a Digital and E-commerce Marketing Director in the United States is $191,100 per year, which breaks down to an hourly rate of $92.

However, a Digital and E-commerce Marketing Director's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $220,903
  • Majority Range (25th-75th percentile): $176,700 to $206,700
  • Entry-Level (10th percentile): $163,590
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View as table View as graph 25% $176,700 10% $163,590 90% $220,903 75% $206,700 $191,100 50%(Median) Didn’t find job title? Click

Digital and E-commerce Marketing Director Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $206,700 $17,225 $3,975 $99
Average $191,100 $15,925 $3,675 $92
25th Percentile $176,700 $14,725 $3,398 $85
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Key Factors That Influence Digital and E-commerce Marketing Director Salaries

A Digital and E-commerce Marketing Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital and E-commerce Marketing Director Salaries?

Experience is a primary driver of a Digital and E-commerce Marketing Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Digital and E-commerce Marketing Analyst III (4-7 years): $88,349
  • Digital and E-commerce Marketing Supervisor (7+ years): $99,365
  • Digital and E-commerce Marketing Manager (7+ years): $114,433
  • Digital and E-commerce Marketing Senior Manager (7+ years): $157,368
  • Digital and E-commerce Marketing Director (7+ years): $191,088
Job Role Years of Experience Average Salary
Digital and E-commerce Marketing Analyst III4-7 years$88,349
Digital and E-commerce Marketing Supervisor7+ years$99,365
Digital and E-commerce Marketing Manager7+ years$114,433
Digital and E-commerce Marketing Senior Manager7+ years$157,368
Digital and E-commerce Marketing Director7+ years$191,088
$88,349 Digital a...
$99,365 Digital a...
$114,433 Digital a...
$157,368 Digital a...
$191,088 Digital a...
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What Am I Worth?

How Do Digital and E-commerce Marketing Director Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital and E-commerce Marketing Directors. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $211,600.
  • California: $210,800.
  • Massachusetts: $208,000.

Top Paying Cities for Digital and E-commerce Marketing Directors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $241,100
  • San Francisco: $238,700
  • Oakland: $233,400

Digital and E-commerce Marketing Director Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital and E-commerce Marketing Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Digital and E-commerce Marketing Director

Salaries for a Digital and E-commerce Marketing Director can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $175,184 in 2023 to around $167,961 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital and E-commerce Marketing Director salary trends, .

Average Annual Salary of Digital and E-commerce Marketing Director Over Time

2022
$???
2023
$175,184
2024
$171,105
2025
$167,961
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $175,184
2024 $171,105
2025 $167,961
2026
View More
2027
View More

Most common benefits for Digital and E-commerce Marketing Director

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital and E-commerce Marketing Director

Here are companies hiring for Digital and E-commerce Marketing Director and their salaries, click below for more details.

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FAQ about Digital and E-commerce Marketing Director

1. What does a director of digital marketing do?

The Digital Marketing Director oversees the digital marketing team, driving initiatives from campaign ideation to execution, measurement, and optimization. This role ensures that all digital efforts align with company objectives. The salary for this position ranges from $171,500 to $217,000, with a midpoint of $193,000, reflecting the importance of this leadership role in achieving business goals.

2. How much do entry level digital marketers make?

Entry-level digital marketers typically earn significantly less than experienced roles like Digital and E-commerce Marketing Directors. While specific entry-level salaries vary, they generally range from around $50,000 to $70,000 annually. In contrast, a Digital and E-commerce Marketing Director can expect a minimum salary of $171,500, a mid-salary of $193,000, and a maximum salary of $217,000.

3. What is the highest paid job in ecommerce?

The highest paid job in e-commerce is typically the Digital and E-commerce Marketing Director, with a salary range from $171,500 to $217,000. This role involves strategic oversight of digital marketing initiatives and e-commerce operations, making it a critical position for driving online sales and brand growth.

4. What does a digital marketing director do?

The Digital Marketing Director oversees the digital marketing team, driving initiatives from campaign ideation to execution, measurement, and optimization. They ensure that all digital efforts align with company objectives. The salary for this role ranges from $171,500 to $217,000, with a midpoint of $193,000, reflecting the importance and expertise required in this position.

5. What do you call someone who does e-commerce?

Someone who does e-commerce is often referred to as an E-commerce Specialist or Digital Marketing Director. This role involves overseeing online sales strategies and digital marketing efforts. In terms of salary, the compensation for a Digital and E-commerce Marketing Director typically ranges from $171,500 to $217,000, with a mid-salary of around $193,000.

6. How much does a director of digital marketing make in the US?

As of now, the salary for a Digital and E-commerce Marketing Director in the United States ranges from $171,500 to $217,000 annually, with a mid-salary of $193,000. This translates to approximately $82.50 to $104.13 per hour, or $3,304 to $4,083 per week, and $14,167 to $17,500 per month.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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