The salary of a Digital Marketing Manager in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Digital Marketing Manager in the United States is $126,248. According to Salary.com, salaries can range from a low of $99,626 to a high of $156,594, with most professionals earning between $112,313 and $142,132.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $142,132 | $11,844 | $2,733 | $68 |
| Average | $126,248 | $10,521 | $2,428 | $61 |
| 25th Percentile | $112,313 | $9,359 | $2,160 | $54 |
An entry-level Digital Marketing Manager with less than 1 year of experience earns about $119,989. With 1-2 years of experience, the average salary increases to $120,714. For 2-4 years of experience, the pay typically rises to $123,133. Senior-level professionals with 5-8 years of experience earn around $126,035, and those with over 8 years of experience can expect an average of $130,537.
| Levels | Salary |
|---|---|
| Entry Level Digital Marketing Manager | $119,989 |
| Intermediate Level Digital Marketing Manager | $120,714 |
| Senior Level Digital Marketing Manager | $123,133 |
| Specialist Level Digital Marketing Manager | $126,035 |
| Expert Level Digital Marketing Manager | $130,537 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 0% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Digital Marketing Manager compensation over the past six years. For example, the median salary increased from $115,954 in 2023 to approximately $116,350 in 2024. (For a detailed analysis of Digital Marketing Manager salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Digital Marketing Manager information for you to search for. Click on search button below to see Digital Marketing Manager job openings or enter a new job title here.
Here are companies hiring for Digital Marketing Manager and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $126,248 | 67.1% | ||
| Bonus | $10,469 | 5.6% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $10,459 | 5.6% | ||
| 401K/403B | $5,742 | 3.1% | ||
| Disability | $2,734 | 1.5% | ||
| Healthcare | $8,352 | 4.4% | ||
| Pension | $7,383 | 3.9% | ||
| Time Off | $16,827 | 8.9% | ||
| Total Compensation | $188,213 | 100% | ||
The average annual salary of Digital Marketing Manager is $126,248. In case you are finding an easy salary calculator, the average hourly pay of Digital Marketing Manager is $61; the average weekly pay of Digital Marketing Manager is $2,428; the average monthly pay of Digital Marketing Manager is $10,521.
A Digital Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Digital Marketing Manager earns the most in San Jose, CA, where the annual salary of a Digital Marketing Manager is $158,441.
The highest pay for Digital Marketing Manager is $156,594.
The lowest pay for Digital Marketing Manager is $99,626.
Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
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KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
