How much does a Digital Marketing Manager make in the United States? The average Digital Marketing Manager salary in the United States is $121,701 as of November 23, 2022, but the range typically falls between $105,176 and $137,777. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

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Based on HR-reported data: a national average with a geographic differential
25% $105,176 10% $90,131 90% $152,413 75% $137,777 $121,701 50%(Median)
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Check out Digital Marketing Manager jobs in Virginia

Communications and Marketing Consultant

Sparks Group - Arlington, VA

Talent Marketing Manager

CGI Group, Inc. - Fairfax, VA

Internet Marketing Manager

POWELL'S FURNITURE INC - Fredericksburg, VA

Job Description for Digital Marketing Manager

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2022 Salary.com)... View full job description

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City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.6%
City, State Chicago, IL Compared to national average
+ 6.1%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 20.3%
City, State Dallas, TX Compared to national average
-0.7%

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Average Base Salary

Core compensation

 
 
 
105176
137777
121701

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
111596
152976
130425
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Manager in the United States. The base salary for Digital Marketing Manager ranges from $105,176 to $137,777 with the average base salary of $121,701. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $111,596 to $152,976 with the average total cash compensation of $130,425.
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105176
137777

 

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Skills associated with Digital Marketing Manager: Digital Marketing, Customer Engagement, Keyword Research, Content Strategy ...More

Recently searched related titles: Digital Media Manager, Email Marketing Manager, Search Engine Optimization (SEO) Manager

Salary estimation for Digital Marketing Manager at companies like : CIVITAS RESOURCES INC, KINDER MORGAN INC, RILEY EXPL PERMIAN INC

Jobs with a similar salary range to Digital Marketing Manager : Digital Marketing Account Manager