How much does a Digital Marketing Manager make in the United States? The average Digital Marketing Manager salary in the United States is $123,302 as of January 26, 2024, but the range typically falls between $107,445 and $140,662. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Manager Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Manager Salary $93,008 US January 26, 2024
25th Percentile Digital Marketing Manager Salary $107,445 US January 26, 2024
50th Percentile Digital Marketing Manager Salary $123,302 US January 26, 2024
75th Percentile Digital Marketing Manager Salary $140,662 US January 26, 2024
90th Percentile Digital Marketing Manager Salary $156,466 US January 26, 2024
25% $107,445 10% $93,008 90% $156,466 75% $140,662 $123,302 50%(Median) Didn’t find job title? Click
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Check out Digital Marketing Manager jobs in Ashburn, Virginia

Digital Marketing Consultant

Turn2Partners - Arlington, VA

Digital Marketing Manager

Astound Broadband Powered by RCN - Falls Church, VA

What skills does a Digital Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.

KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.

3.

Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.

Analysis 8.12%
KPI 2.79%
Microsoft Excel 4.58%
Others 84.51%

Job Description for Digital Marketing Manager

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for Digital Marketing Manager

Career Path for Digital Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Manager, the upper level is Digital Marketing Senior Manager and then progresses to Digital Marketing Director.

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Digital Marketing Manager salary varies from city to city. Compared with national average salary of Digital Marketing Manager, the highest Digital Marketing Manager salary is in San Francisco, CA, where the Digital Marketing Manager salary is 25.0% above. The lowest Digital Marketing Manager salary is in Miami, FL, where the Digital Marketing Manager salary is 2.9% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-2.9%
City, State Chicago, IL Compared to national average
+ 5.5%
City, State Boston, MA Compared to national average
+ 12.7%
City, State New York, NY Compared to national average
+ 17.5%
City, State Dallas, TX Compared to national average
-0.7%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Manager, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
107445
140662
123302

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
112827
156172
131845
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Manager in the United States. The base salary for Digital Marketing Manager ranges from $107,445 to $140,662 with the average base salary of $123,302. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $112,827 to $156,172 with the average total cash compensation of $131,845.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

107445
140662

 

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How much should you be paid?

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Skills associated with Digital Marketing Manager: Digital Marketing, Search Engine Marketing (SEM), Social Media Marketing, Conversion Optimization ...More

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Digital Marketing Manager Salary in United States
Digital Marketing Manager Salary Graph, Regional Distribution and Summary