How much does a Digital Marketing Director make in the United States? The average Digital Marketing Director salary in the United States is $190,143 as of April 24, 2024, but the range typically falls between $167,634 and $214,257. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Digital Marketing Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Digital Marketing Director Salary $147,141 US April 24, 2024
25th Percentile Digital Marketing Director Salary $167,634 US April 24, 2024
50th Percentile Digital Marketing Director Salary $190,143 US April 24, 2024
75th Percentile Digital Marketing Director Salary $214,257 US April 24, 2024
90th Percentile Digital Marketing Director Salary $236,211 US April 24, 2024
25% $167,634 10% $147,141 90% $236,211 75% $214,257 $190,143 50%(Median) Didn’t find job title? Click
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What skills does a Digital Marketing Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.

3.

B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).

Leadership 3.43%
Google AdWords 1.88%
B2B 1.35%
Others 93.34%

Job Description for Digital Marketing Director

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Career Path for Digital Marketing Director

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Digital Marketing Director, the first career path typically progresses to VP of Digital Marketing.

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Digital Marketing Director salary varies from city to city. Compared with national average salary of Digital Marketing Director, the highest Digital Marketing Director salary is in San Francisco, CA, where the Digital Marketing Director salary is 25.0% above. The lowest Digital Marketing Director salary is in Miami, FL, where the Digital Marketing Director salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a Digital Marketing Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
167634
214257
190143

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
186987
256313
218951
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Digital Marketing Director in the United States. The base salary for Digital Marketing Director ranges from $167,634 to $214,257 with the average base salary of $190,143. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $186,987 to $256,313 with the average total cash compensation of $218,951.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

167634
214257

 

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Skills associated with Digital Marketing Director: Marketing Automation Software, Social Media Marketing, Marketing Analytics, Customer Retention ...More

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Digital Marketing Director Salary in United States
Digital Marketing Director Salary Graph, Regional Distribution and Summary