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Hourly Wage for Marketing Generalist I Salary in the United States

How much does a Marketing Generalist I make hourly?

As of September 01, 2026, the average hourly rate for a Marketing Generalist I in the United States is $26, which translates to an annual salary of about $53,390.

However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:

  • Top Earners (90th percentile): $30 per hour
  • Majority Range (25th-75th percentile): $23 to $28 per hour
  • Entry-Level (10th percentile): $21 per hour
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Generalist I Salaries

A Marketing Generalist I's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Generalist Salaries?

Experience is a primary driver of a Marketing Generalist I's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Generalist I (0-2 years): $53,361
  • Marketing Generalist II (2-4 years): $71,003
  • Marketing Generalist III (4-7 years): $89,163
  • Marketing Generalist IV (7+ years): $108,987
  • Marketing Generalist V (7-10 years): $159,299
Job Role Years of Experience Average Salary
Marketing Generalist I0-2 years$53,361
Marketing Generalist II2-4 years$71,003
Marketing Generalist III4-7 years$89,163
Marketing Generalist IV7+ years$108,987
Marketing Generalist V7-10 years$159,299
View as Graph

How Do Marketing Generalist I Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Generalist Is. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $59,090.
  • California: $58,890.
  • Massachusetts: $58,090.

Top Paying Cities for Marketing Generalist Is

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $67,390
  • San Francisco: $66,590
  • Oakland: $65,190

What Skills Can Increase a Marketing Generalist I's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 9.63% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Data Analysis (Mentioned in 1.77% Job Postings): Data analysis is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains. In today's business world, data analysis plays a role in making decisions more scientific and helping businesses operate more effectively. Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. In statistical applications, data analysis can be divided into descriptive statistics, exploratory data analysis (EDA), and confirmatory data analysis (CDA). EDA focuses on discovering new features in the data while CDA focuses on confirming or falsifying existing hypotheses. Predictive analytics focuses on application of statistical models for predictive forecasting or classification, while text analytics applies statistical, linguistic, and structural techniques to extract and classify information from textual sources, a species of unstructured data. All of the above are varieties of data analysis.
  • Agile (Mentioned in 1.31% Job Postings): Agile is a development process where feedback is continuously gathered from users to create the best user experience.
Skills Demand Percentage
Analysis 9.63%
Data Analysis 1.77%
Agile 1.31%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Generalist I's salary.

  • Product Management: Can increase your salary by up to 13%.
  • Commitment: Can increase your salary by up to 10%.
  • Agile: Can increase your salary by up to 9%.
Skill Salary Salary % Increase
Product Management $60,331
13%
Commitment $58,729
10%
Agile $58,195
9%
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Marketing Generalist I Salary by Company Size: Startups vs. Enterprise

Marketing Generalist I salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $59,666. While startup companies pay approximate $50,471.

Marketing Generalist I Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $50,471
Growth Stage 51~500 $53,378
Established 501~5000 $57,615
Enterprise 5000+ $59,666

Marketing Generalist I Salary by Industry: Top Paying Sectors

For Marketing Generalist I roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Internet sectors offer the strongest compensation, at 30% above the average. In contrast, Marketing Generalist positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Marketing Generalist I as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Generalist I

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Pharmaceuticals$69,407$33.030%
Internet$66,738$32.025%
Biotechnology$64,068$31.020%
Aerospace & Defense$61,398$30.015%
Energy & Utilities$58,729$28.010%

Marketing Generalist I Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Generalist I's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$48,590
Average $53,390/year
$57,890
$4,049
Average $4,449/month
$4,824
$934
Average $1,027/week
$1,113
$23
Average $26/hour
$28
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $57,890 $4,824 $1,113 $28
Average $53,390 $4,449 $1,027 $26
25th Percentile $48,590 $4,049 $934 $23

Most common benefits for Marketing Generalist I

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Generalist I

Here are companies hiring for Marketing Generalist I and their salaries, click below for more details.

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FAQ about Marketing Generalist I

1. What industry pays the highest salary for Marketing Generalist I?

The Pharmaceuticals industry offers the highest average compensation for Marketing Generalist I roles, with salaries approximately 30% above the market median.

2. Can I make 100k in marketing?

Yes, it is possible to make $100,000 or more in marketing, especially as an experienced consultant. While the average salary for a Marketing Generalist ranges from $58,390 to $70,990, skilled professionals can command higher rates, particularly in specialized areas or through independent consulting. Your expertise and demand in the market will play a crucial role in achieving that six-figure income.

3. What state pays the most for marketing?

The salary for a Marketing Generalist typically ranges from $58,390 to $70,990, with a midpoint of $64,390. While cities like Portland, OR, and New York, NY, offer higher salaries for marketing roles, the average for a Marketing Generalist reflects a more modest range compared to these high-paying locations.

4. What is the highest paying job for marketing?

The highest paying marketing jobs include Chief Marketing Officer at $200,250 and Vice President of Marketing at $168,250. For a Marketing Generalist, the salary ranges from $58,390 to $70,990, with a median salary of $64,390. While not at the top tier, it offers a solid entry point into the marketing field.

5. Is marketing in demand in USA?

Yes, marketing is in high demand in the USA. Since February 2023, the US economy has added 5.8 million jobs, exceeding pre-pandemic levels. As of October 2023, advertising employment rose by 2,200. For those considering a career in marketing, salaries for Marketing Generalists range from $58,390 to $70,990, with a median salary of $64,390, reflecting strong job growth for Q1 2024.

6. Does marketing require college?

A marketing job involves promoting a brand's products or services by engaging its target audiences. While some employers may prefer candidates with an associate or bachelor's degree, others may consider professionals with relevant work experience or specialized skills. Salaries for marketing generalists typically range from $58,390 to $70,990, with a midpoint of $64,390.

7. How much do marketing agents make in the US?

Marketing Generalists in the US earn between $58,390 and $70,990 annually, with a median salary of $64,390. This translates to a monthly pay range of approximately $4,866 to $5,915, with the average salary reflecting a competitive compensation in the marketing field.

Where Does Our Salary Data Come From?

Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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