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Marketing Media Planning Specialist IV Salary in Buffalo, New York

Marketing Media Planning Specialist IV Salary in Buffalo, NY

How much does a Marketing Media Planning Specialist IV make in Buffalo, NY? The average Marketing Media Planning Specialist IV salary in Buffalo, NY is $123,700 as of May 28, 2024, but the range typically falls between $106,300 and $139,600. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

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Marketing Media Planning Specialist IV Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Media Planning Specialist IV Salary $90,458 Buffalo,NY May 28, 2024
25th Percentile Marketing Media Planning Specialist IV Salary $106,300 Buffalo,NY May 28, 2024
50th Percentile Marketing Media Planning Specialist IV Salary $123,700 Buffalo,NY May 28, 2024
75th Percentile Marketing Media Planning Specialist IV Salary $139,600 Buffalo,NY May 28, 2024
90th Percentile Marketing Media Planning Specialist IV Salary $154,076 Buffalo,NY May 28, 2024
25% $106,300 10% $90,458 90% $154,076 75% $139,600 $123,700 50%(Median) Didn’t find job title? Click
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Job Description

The Marketing Media Planning Specialist IV coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Marketing Media Planning Specialist IV negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Marketing Media Planning Specialist IV collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Marketing Media Planning Specialist IV work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. Working as a Marketing Media Planning Specialist IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)

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Job Openings for Marketing Media Planning Specialist IV in Buffalo, NY

Career Path for this job

  1. Down a level:

    Marketing Media Buying Specialist III

    4 - 7 years experience
    Bachelor's Degree

  2. This Job:

    Marketing Media Planning Specialist IV

    7 + years experience
    Bachelor's Degree

  3. Up a level:

    Media Supervisor
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Average Base Salary

Core compensation

 
 
 
106300
139600
123700

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
111200
152500
129700
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Media Planning Specialist IV in Buffalo, NY. The base salary for Marketing Media Planning Specialist IV ranges from $106,300 to $139,600 with the average base salary of $123,700. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $111,200 to $152,500 with the average total cash compensation of $129,700.
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106300
139600

 

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About Buffalo, New York    Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was....More

Buffalo, New York  area prices were up 1.5% from a year ago    View the Cost of Living in Buffalo, New York

Marketing Media Planning Specialist IV Salary in popular cities: New York, Rochester, Yonkers

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