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Marketing PPC/SEM Specialist II Salary in the United States

How much does a Marketing PPC/SEM Specialist II make in the United States?

As of September 01, 2026, the average salary for a Marketing PPC/SEM Specialist II in the United States is $70,700 per year, which breaks down to an hourly rate of $34.

However, a Marketing PPC/SEM Specialist II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $81,781
  • Majority Range (25th-75th percentile): $65,300 to $76,500
  • Entry-Level (10th percentile): $60,384

Key Factors That Influence Marketing PPC/SEM Specialist II Salaries

A Marketing PPC/SEM Specialist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing PPC/SEM Specialist Salaries?

Experience is a primary driver of a Marketing PPC/SEM Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $68,282
  • Early Career (1-2 years): $68,685
  • Mid-Level (2-4 years): $69,491
  • Senior-Level (5-8 years): $71,739
  • Expert (over 8 years): $73,730
Levels Salary
Entry Level Marketing PPC/SEM Specialist II$68,282
Intermediate Level Marketing PPC/SEM Specialist II$68,685
Senior Level Marketing PPC/SEM Specialist II$69,491
Specialist Level Marketing PPC/SEM Specialist II$71,739
Expert Level Marketing PPC/SEM Specialist II$73,730

Top Paying Cities for Marketing PPC/SEM Specialist IIs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $89,200
  • San Francisco: $88,200
  • Oakland: $86,300

Marketing PPC/SEM Specialist II Salary by Company Size: Startups vs. Enterprise

Marketing PPC/SEM Specialist II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $79,010. While startup companies pay approximate $66,835.

Marketing PPC/SEM Specialist II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $66,835
Growth Stage 51~500 $70,684
Established 501~5000 $76,294
Enterprise 5000+ $79,010

Marketing PPC/SEM Specialist II Salary by Industry: Top Paying Sectors

For Marketing PPC/SEM Specialist II roles, the industry you choose can affect earning potential by as much as 45% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing PPC/SEM Specialist positions in Retail & Wholesale or Hospitality & Leisure typically offer lower base pay, as these industries often view Marketing PPC/SEM Specialist II as a support function rather than a direct revenue driver.

The top paying industries for a Marketing PPC/SEM Specialist II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$84,840$41.020%
Software & Networking$84,840$41.020%
Energy & Utilities$81,305$39.015%
Internet$81,305$39.015%
Biotechnology$77,770$37.010%

Marketing PPC/SEM Specialist II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing PPC/SEM Specialist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$65,300
Average $70,700/year
$76,500
$5,442
Average $5,892/month
$6,375
$1,256
Average $1,360/week
$1,471
$31
Average $34/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $76,500 $6,375 $1,471 $37
Average $70,700 $5,892 $1,360 $34
25th Percentile $65,300 $5,442 $1,256 $31

Most common benefits for Marketing PPC/SEM Specialist II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing PPC/SEM Specialist II

Here are companies hiring for Marketing PPC/SEM Specialist II and their salaries, click below for more details.

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FAQ about Marketing PPC/SEM Specialist II

1. What industry pays the highest salary for Marketing PPC/SEM Specialist II?

The Financial Services industry offers the highest average compensation for Marketing PPC/SEM Specialist II roles, with salaries approximately 20% above the market median.

2. Is PPC specialist a good job?

Is PPC a good career? In a word, yes. As a digital marketing skill that brands across industries are seeking, being a PPC specialist is varied, lucrative, and full of opportunities. With salaries ranging from $66,100 to $86,400, this role offers a solid financial incentive, making it an attractive option for those in the field.

3. What pays more SEO or PPC?

It's worth noting that some professionals choose to specialize in both SEO and PPC, gaining a versatile skill set. In terms of salary, a Marketing PPC/SEM Specialist has a salary range of $66,100 to $86,400, with a midpoint of $75,800. This suggests that PPC roles generally offer higher compensation compared to the average SEO specialist's salary of around $62,000.

4. Does PPC pay well?

PPC salaries can be quite competitive. For Marketing PPC/SEM Specialists, entry-level positions typically start around $66,100, while mid-level professionals earn about $75,800. Highly experienced specialists can make up to $86,400, reflecting the demand and expertise required in this field. Overall, PPC can offer a lucrative career path.

5. How much do marketing specialists make in the US?

Marketing PPC/SEM Specialists in the US earn between $66,100 and $86,400 annually, with a median salary of approximately $75,800. These figures reflect the typical salary range for this role, providing a clear picture of potential earnings in the industry.

6. How much does a PPC specialist make in the US?

A PPC/SEM Specialist in the US typically earns between $66,100 and $86,400 annually, with a median salary of around $75,800. This reflects a more competitive salary range compared to previous data, indicating the growing demand for skilled professionals in this field.

7. How much do marketing specialists make a month?

The estimated total pay for a Marketing PPC/SEM Specialist ranges from approximately $5,508 to $7,200 per month, with a median salary around $6,317 per month. This reflects a minimum salary of $66,100, a mid-salary of $75,800, and a maximum salary of $86,400 annually.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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