As of September 01, 2026, the average salary for a Marketing PPC/SEM Specialist II in the United States is $70,700 per year, which breaks down to an hourly rate of $34.
However, a Marketing PPC/SEM Specialist II's salary can vary significantly. Here’s a look at the typical salary range:
Marketing PPC/SEM Specialist II Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
|---|---|---|---|---|
| 75th Percentile | $76,500 | $6,375 | $1,471 | $37 |
| Average | $70,700 | $5,892 | $1,360 | $34 |
| 25th Percentile | $65,300 | $5,442 | $1,256 | $31 |
A Marketing PPC/SEM Specialist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Marketing PPC/SEM Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Marketing PPC/SEM Specialist II | $68,282 |
| Intermediate Level Marketing PPC/SEM Specialist II | $68,685 |
| Senior Level Marketing PPC/SEM Specialist II | $69,491 |
| Specialist Level Marketing PPC/SEM Specialist II | $71,739 |
| Expert Level Marketing PPC/SEM Specialist II | $73,730 |
Marketing PPC/SEM Specialist II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $79,010. While startup companies pay approximate $66,835.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $66,835 |
| Growth Stage | 51~500 | $70,684 |
| Established | 501~5000 | $76,294 |
| Enterprise | 5000+ | $79,010 |
Understanding how a Marketing PPC/SEM Specialist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $76,500 | $6,375 | $1,471 | $37 |
| Average | $70,700 | $5,892 | $1,360 | $34 |
| 25th Percentile | $65,300 | $5,442 | $1,256 | $31 |
Salaries for a Marketing PPC/SEM Specialist II can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $71,384 in 2023 to around $71,515 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing PPC/SEM Specialist II salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 | View More |
| 2023 | $71,384 |
| 2024 | $71,873 |
| 2025 | $71,515 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Financial Services industry offers the highest average compensation for Marketing PPC/SEM Specialist II roles, with salaries approximately 20% above the market median.
Is PPC a good career? In a word, yes. As a digital marketing skill that brands across industries are seeking, being a PPC specialist is varied, lucrative, and full of opportunities. With salaries ranging from $66,100 to $86,400, this role offers a solid financial incentive, making it an attractive option for those in the field.
It's worth noting that some professionals choose to specialize in both SEO and PPC, gaining a versatile skill set. In terms of salary, a Marketing PPC/SEM Specialist has a salary range of $66,100 to $86,400, with a midpoint of $75,800. This suggests that PPC roles generally offer higher compensation compared to the average SEO specialist's salary of around $62,000.
PPC salaries can be quite competitive. For Marketing PPC/SEM Specialists, entry-level positions typically start around $66,100, while mid-level professionals earn about $75,800. Highly experienced specialists can make up to $86,400, reflecting the demand and expertise required in this field. Overall, PPC can offer a lucrative career path.
Marketing PPC/SEM Specialists in the US earn between $66,100 and $86,400 annually, with a median salary of approximately $75,800. These figures reflect the typical salary range for this role, providing a clear picture of potential earnings in the industry.
A PPC/SEM Specialist in the US typically earns between $66,100 and $86,400 annually, with a median salary of around $75,800. This reflects a more competitive salary range compared to previous data, indicating the growing demand for skilled professionals in this field.
The estimated total pay for a Marketing PPC/SEM Specialist ranges from approximately $5,508 to $7,200 per month, with a median salary around $6,317 per month. This reflects a minimum salary of $66,100, a mid-salary of $75,800, and a maximum salary of $86,400 annually.
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