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Marketing Specialist II Salary in the United States

How much does a Marketing Specialist II make in the United States?

As of August 01, 2026, the average salary for a Marketing Specialist II in the United States is $70,997 per year, which breaks down to an hourly rate of $34.

However, a Marketing Specialist II's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $89,952
  • Majority Range (25th-75th percentile): $66,270 to $80,919
  • Entry-Level (10th percentile): $61,966
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Specialist II Salaries

A Marketing Specialist II's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Specialist II Salaries?

Experience is a primary driver of a Marketing Specialist II's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Specialist I (0-2 years): $53,364
  • Marketing Specialist II (2-4 years): $70,997
  • Marketing Specialist III (4-7 years): $89,163
  • Marketing Specialist IV (7+ years): $108,986
  • Marketing Specialist V (7-10 years): $159,297
Job Role Years of Experience Average Salary
Marketing Specialist I0-2 years$53,364
Marketing Specialist II2-4 years$70,997
Marketing Specialist III4-7 years$89,163
Marketing Specialist IV7+ years$108,986
Marketing Specialist V7-10 years$159,297
View as Graph

How Do Marketing Specialist IIs Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Specialist IIs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $78,608.
  • California: $78,310.
  • Massachusetts: $77,266.

Top Paying Cities for Marketing Specialist II

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $89,549
  • San Francisco: $88,568
  • Oakland: $86,702

What Skills Can Increase a Marketing Specialist II's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 12.98% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Salesforce (Mentioned in 1.76% Job Postings): Designing and maintaining a cloud-based software that provides customer relationship management (CRM) service for a better experience.
  • Marketing Operations (Mentioned in 1.36% Job Postings): Designing, executing, and optimizing systems, tools, and processes to ensure the smooth and efficient operations of marketing activities.
Skills Demand Percentage
Analysis 12.98%
Salesforce 1.76%
Marketing Operations 1.36%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing Specialist II's salary.

  • Consulting: Can increase your salary by up to 5%.
  • Marketing Analytics: Can increase your salary by up to 5%.
  • Marketing Operations: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting $74,547
5%
Marketing Analytics $74,547
5%
Marketing Operations $73,837
4%
Get Latest Data

Marketing Specialist II Salary by Company Size: Startups vs. Enterprise

Marketing Specialist II salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $79,477. While startup companies pay approximate $67,236.

Marketing Specialist II Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $67,236
Growth Stage 51~500 $71,110
Established 501~5000 $76,749
Enterprise 5000+ $79,477

Marketing Specialist II Salary by Industry: Top Paying Sectors

For Marketing Specialist II roles, the industry you choose can affect earning potential by as much as 10% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 5% above the average. In contrast, Marketing Specialist positions in Transportation or Telecom typically offer lower base pay, as these industries often view Marketing Specialist II as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Specialist II

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$74,547$36.05%
Biotechnology$74,547$36.05%
Business Services$74,547$36.05%
Chemicals$74,547$36.05%
Construction$74,547$36.05%

Marketing Specialist II Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Specialist II's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$66,270
Average $70,997/year
$80,919
$5,523
Average $5,916/month
$6,743
$1,274
Average $1,365/week
$1,556
$32
Average $34/hour
$39
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $80,919 $6,743 $1,556 $39
Average $70,997 $5,916 $1,365 $34
25th Percentile $66,270 $5,523 $1,274 $32

Marketing Specialist II Salary Growth & Career Path

Marketing Specialist II

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Advancement

For a Marketing Specialist II, the most direct path to higher earnings is advancing to the Marketing Specialist III role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $89,163 - a projected growth of 26% over your current level.

Most common benefits for Marketing Specialist II

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Specialist II

Here are companies hiring for Marketing Specialist II and their salaries, click below for more details.

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FAQ about Marketing Specialist II

1. Where can a Marketing Specialist II earn the most?

A Marketing Specialist II's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Marketing Specialist II earns the most in San Jose, CA, where the annual salary of a Marketing Specialist II is $89,549.

2. What is the highest pay for Marketing Specialist II?

The highest pay for Marketing Specialist II is $89,952.

3. What is the lowest pay for Marketing Specialist II?

The lowest pay for Marketing Specialist II is $61,966.

4. What are the responsibilities of Marketing Specialist II?

Develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives. Conducts market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels. Utilizes research and analysis to define market segments and develop targeted messaging. Assists with the development of marketing materials, campaigns, and promotions. Monitors marketing KPI's to track campaign performance. Collaborates with various stakeholders to ensure product design, marketing strategy, and organizational goals are aligned. May develop or lead consumer surveys to improve and refine the understanding of consumer behavior or preferences. Requires a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Typically requires 2-4 years of related experience.

5. What industry pays the highest salary for Marketing Specialist II?

The Aerospace & Defense industry offers the highest average compensation for Marketing Specialist II roles, with salaries approximately 5% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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