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Shopper Marketing Manager Salary in the United States

How much does a Shopper Marketing Manager make in the United States?

As of August 01, 2026, the average salary for a Shopper Marketing Manager in the United States is $125,422 per year, which breaks down to an hourly rate of $60.

However, a Shopper Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $148,025
  • Majority Range (25th-75th percentile): $113,397 to $137,253
  • Entry-Level (10th percentile): $102,449
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Shopper Marketing Manager Salaries

A Shopper Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Shopper Marketing Manager Salaries?

Experience is a primary driver of a Shopper Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $120,935
  • Early Career (1-2 years): $121,473
  • Mid-Level (2-4 years): $122,730
  • Senior-Level (5-8 years): $124,166
  • Expert (over 8 years): $126,658
Levels Salary
Entry Level Shopper Marketing Manager$120,935
Intermediate Level Shopper Marketing Manager$121,473
Senior Level Shopper Marketing Manager$122,730
Specialist Level Shopper Marketing Manager$124,166
Expert Level Shopper Marketing Manager$126,658
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How Do Shopper Marketing Managers Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Shopper Marketing Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $138,867.
  • California: $138,340.
  • Massachusetts: $136,497.

Top Paying Cities for Shopper Marketing Manager

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $158,195
  • San Francisco: $156,463
  • Oakland: $153,165

What Skills Can Increase a Shopper Marketing Manager's Salary?

Demanded Skills for the Role:

  • Analysis (Mentioned in 5.19% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
  • Marketing Plans (Mentioned in 2.56% Job Postings): A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how to reach them, at what price point the product or service should be sold.
  • Business Development (Mentioned in 1.32% Job Postings): Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of long-term value for an organization from customers, markets, and relationships. Business development can be taken to mean any activity by either a small or large organization, non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business in some way. In addition, business development activities can be done internally or externally by a business development consultant. External business development can be facilitated through Planning Systems, which are put in place by governments to help small businesses. In addition, reputation building has also proven to help facilitate business development.
Skills Demand Percentage
Analysis 5.19%
Marketing Plans 2.56%
Business Development 1.32%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Shopper Marketing Manager's salary.

  • Client Service: Can increase your salary by up to 19%.
  • Online Marketing: Can increase your salary by up to 18%.
  • Services Marketing: Can increase your salary by up to 6%.
Skill Salary Salary % Increase
Client Service $149,252
19%
Online Marketing $147,998
18%
Services Marketing $132,947
6%
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Shopper Marketing Manager Salary by Company Size: Startups vs. Enterprise

Shopper Marketing Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $140,403. While startup companies pay approximate $118,777.

Shopper Marketing Manager Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $118,777
Growth Stage 51~500 $125,621
Established 501~5000 $135,584
Enterprise 5000+ $140,403

Shopper Marketing Manager Salary by Industry: Top Paying Sectors

For Shopper Marketing Manager roles, the industry you choose can affect earning potential by as much as 109% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Pharmaceuticals sectors offer the strongest compensation, at 30% above the average. In contrast, Shopper Marketing Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Shopper Marketing Manager as a support function rather than a direct revenue driver.

The top paying industries for a Shopper Marketing Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$163,049$78.030%
Pharmaceuticals$156,778$75.025%
Biotechnology$150,506$72.020%
Insurance$147,998$71.018%
Software & Networking$142,981$69.014%

How Education impacts an Shopper Marketing Manager's Salary?

Your level of education can impact your salary potential. While many Shopper Marketing Manager enter the field with a Bachelor's Degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Shopper Marketing Manager with a Bachelor's Degree is between $113,647 and $126,194.

Shopper Marketing Manager Salaries by Degree Level

Typical Education for Shopper Marketing Manager
Degree Level % of user with this level of education
No Diploma 0.9%
High School 4.7%
Associates 5.6%
Bachelors 42.1%
Masters 45.8%
Doctorate 0.9%
View as Graph

Shopper Marketing Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Shopper Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on August 01, 2026
$113,397
Average $125,422/year
$137,253
$9,450
Average $10,452/month
$11,438
$2,181
Average $2,412/week
$2,639
$55
Average $60/hour
$66
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $137,253 $11,438 $2,639 $66
Average $125,422 $10,452 $2,412 $60
25th Percentile $113,397 $9,450 $2,181 $55

Shopper Marketing Manager Salary Growth & Career Path

Shopper Marketing Manager

Next Role

Advancement

For a Shopper Marketing Manager, the most direct path to higher earnings is advancing to the Shopper Marketing Senior Manager role. This promotion typically comes with a significant pay increase, bringing the average annual salary to $152,016 - a projected growth of 21% over your current level.

Most common benefits for Shopper Marketing Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Shopper Marketing Manager

Here are companies hiring for Shopper Marketing Manager and their salaries, click below for more details.

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FAQ about Shopper Marketing Manager

1. Where can a Shopper Marketing Manager earn the most?

A Shopper Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Shopper Marketing Manager earns the most in San Jose, CA, where the annual salary of a Shopper Marketing Manager is $158,195.

2. What is the highest pay for Shopper Marketing Manager?

The highest pay for Shopper Marketing Manager is $148,025.

3. What is the lowest pay for Shopper Marketing Manager?

The lowest pay for Shopper Marketing Manager is $102,449.

4. What are the responsibilities of Shopper Marketing Manager?

Manages the development and execution of strategic marketing initiatives aimed at engaging consumers and encouraging sales across retail channels. Performs research on consumer behavior, brand preference, and campaign effectiveness to identify opportunities to increase product visibility and market share. Utilizes data-driven insights to inform the design of packaging, in-store displays, and advertising campaigns, ensuring alignment with overall brand strategy. Collaborates with cross-functional teams to optimize product positioning and enhance brand loyalty. Requires a bachelor's degree. Typically reports to a director. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

5. What industry pays the highest salary for Shopper Marketing Manager?

The Financial Services industry offers the highest average compensation for Shopper Marketing Manager roles, with salaries approximately 30% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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