Media Planner I Salary in Petaluma, California

The Media Planner I coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Media Planner I negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Media Planner I collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Media Planner I work is closely managed. Works on projects/matters of limited complexity in a support role. Working as a Media Planner I typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)

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