Media Planning & Strategy Manager Salary in San Diego, California

The Media Planning & Strategy Manager manages a team responsible for maximizing the impact of advertising campaigns. Responsible for the day-to-day operations of the media planning function. Being a Media Planning & Strategy Manager uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. In addition, Media Planning & Strategy Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Media Planning & Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Media Planning & Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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