Social Media Director Salary in Lexington, Tennessee

The Social Media Director develops social media best practices and guidelines. Leads the development and implementation of the organization's social media strategies and campaigns. Being a Social Media Director utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. In addition, Social Media Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Social Media Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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