Technical Sales Advisor IV Salary in the United States

How much does a Technical Sales Advisor IV make in the United States?

As of September 01, 2026, the average salary for a Technical Sales Advisor IV in the United States is $132,040 per year, which breaks down to an hourly rate of $63.

However, a Technical Sales Advisor IV's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $151,775
  • Majority Range (25th-75th percentile): $123,340 to $142,370
  • Entry-Level (10th percentile): $115,419

Key Factors That Influence Technical Sales Advisor IV Salaries

A Technical Sales Advisor IV's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how geographic location, education and company size can directly affect your earning potential.

How Do Technical Sales Advisor IV Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Technical Sales Advisor IVs. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $146,190.
  • California: $145,640.
  • Massachusetts: $143,700.

Top Paying Cities for Technical Sales Advisor IVs

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $166,540
  • San Francisco: $164,710
  • Oakland: $161,240

What Skills Can Increase a Technical Sales Advisor IV's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 4.12% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Quotations (Mentioned in 2.91% Job Postings): A quotation is the repetition of a sentence, phrase, or passage from speech or text that someone has said or written. In oral speech, it is the representation of an utterance that is introduced by a quotative marker, such as a verb of saying.
  • Mechanical Engineering (Mentioned in 1.69% Job Postings): Mechanical engineering is the discipline that applies engineering, physics, engineering mathematics, and materials science principles to design, analyze, manufacture, and maintain mechanical systems. It is one of the oldest and broadest of the engineering disciplines. The mechanical engineering field requires an understanding of core areas including mechanics, dynamics, thermodynamics, materials science, structural analysis, and electricity. In addition to these core principles, mechanical engineers use tools such as computer-aided design (CAD), computer-aided manufacturing (CAM), and product life cycle management to design and analyze manufacturing plants, industrial equipment and machinery, heating and cooling systems, transport systems, aircraft, watercraft, robotics, medical devices, weapons, and others. It is the branch of engineering that involves the design, production, and operation of machinery.
Skills Demand Percentage
Customer Service 4.12%
Quotations 2.91%
Mechanical Engineering 1.69%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Technical Sales Advisor IV's salary.

  • Coordination: Can increase your salary by up to 15%.
  • Onboarding: Can increase your salary by up to 15%.
  • Technical Sales Support: Can increase your salary by up to 11%.
Skill Salary Salary % Increase
Coordination $151,846
15%
Onboarding $151,846
15%
Technical Sales Support $146,564
11%

Technical Sales Advisor IV Salary by Company Size: Startups vs. Enterprise

Technical Sales Advisor IV salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $147,560. While startup companies pay approximate $124,821.

Technical Sales Advisor IV Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $124,821
Growth Stage 51~500 $132,011
Established 501~5000 $142,488
Enterprise 5000+ $147,560

Technical Sales Advisor IV Salary by Industry: Top Paying Sectors

For Technical Sales Advisor IV roles, the industry you choose can affect earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Aerospace & Defense sectors offer the strongest compensation, at 20% above the average. In contrast, Technical Sales Advisor positions in Financial Services or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Technical Sales Advisor IV as a support function rather than a direct revenue driver.

The top paying industries for a Technical Sales Advisor IV

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Energy & Utilities$158,448$76.020%
Aerospace & Defense$151,846$73.015%
Healthcare$151,846$73.015%
Software & Networking$147,885$71.012%
Business Services$145,244$70.010%

How Education impacts a Technical Sales Advisor IV's Salary?

Your level of education can impact your salary potential. While many Technical Sales Advisor IVs enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Technical Sales Advisor IV with a High School Diploma or Technical Certificate is between $118,122 and $125,981).

Technical Sales Advisor IV Salaries by Degree Level

Typical Education for Technical Sales Advisor IV
Degree Level % of user with this level of education
No Diploma 0.9%
High School 14.7%
Associates 14.7%
Bachelors 43.1%
Masters 23.3%
Doctorate 3.4%

Technical Sales Advisor IV Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Technical Sales Advisor IV's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$123,340
Average $132,040/year
$142,370
$10,278
Average $11,003/month
$11,864
$2,372
Average $2,539/week
$2,738
$59
Average $63/hour
$68
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $142,370 $11,864 $2,738 $68
Average $132,040 $11,003 $2,539 $63
25th Percentile $123,340 $10,278 $2,372 $59

Technical Sales Advisor IV Salary Growth & Career Path

Promotions are the fastest way to increase your earnings. As a Technical Sales Advisor IV, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Technical Sales Advisor IV Salary Growth and Career Path
Next Step Role Estimate Salary Projected Raise
Sales Lead Generation Supervisor $93,300 -29%
Sales Administration Team Leader $77,900 -41%

Most common benefits for Technical Sales Advisor IV

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Technical Sales Advisor IV

Here are companies hiring for Technical Sales Advisor IV and their salaries, click below for more details.

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FAQ about Technical Sales Advisor IV

1. What industry pays the highest salary for Technical Sales Advisor IV?

The Energy & Utilities industry offers the highest average compensation for Technical Sales Advisor IV roles, with salaries approximately 20% above the market median.

2. What is the job of a sales advisor?

A Technical Sales Advisor is responsible for arranging merchandise on shelves based on popularity, approaching customers to offer product advice, and providing information and services, including handling returns. The salary for this role ranges from $112,710 to $145,270, with a midpoint of $125,900, reflecting the expertise and value they bring to the sales process.

3. What is a technical sales advisor?

A Technical Sales Advisor plays a crucial role in shaping strategic direction by understanding local customers' business needs and technical challenges. They are responsible for identifying and executing up-sell strategies within their designated area. The salary for this position ranges from $112,710 to $145,270, with a midpoint of $125,900.

4. What is the highest salary for technical sales?

The highest salary for a Technical Sales Advisor is $145,270 per year. This translates to approximately $12,106 per month.

5. What is the highest salary for a sales person?

The highest salary for a Technical Sales Advisor is approximately $145,270. This role typically offers a minimum salary of $112,710 and a mid-range salary of $125,900, reflecting the competitive nature of sales positions in the industry.

6. What skills do you need to be a sales advisor?

To be a successful Technical Sales Advisor, you need strong customer service skills, excellent verbal communication, attention to detail, and the ability to work well with others. Patience and calmness in stressful situations are essential, along with sales skills and initiative. A solid understanding of math is also important. The salary for this role ranges from $112,710 to $145,270, with a midpoint of $125,900.

7. What skills do you need to be a sales advisor?

To be an effective Technical Sales Advisor, essential skills include delivering exceptional customer service, strong negotiation and persuasion abilities, excellent verbal communication, and the capacity to work under pressure with tight deadlines. Proactivity and attention to detail are also crucial. The salary range for this role is between $112,710 and $145,270, with a midpoint of $125,900.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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