Vice President of Marketing and Communications Salary in Riverview, Michigan

The Vice President of Marketing and Communications designs and develops consistent themes, messaging and branding throughout all communication touch points. Leads the overall marketing communications strategic planning and program development encompassing advertising, branding, product promotion, and regulatory matters. Being a Vice President of Marketing and Communications oversees efficient processes for the regulatory review and approval of communication materials. Builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. In addition, Vice President of Marketing and Communications explores and adopts new channels, methods, and platforms to optimize marketing communications. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Vice President of Marketing and Communications manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)

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