VP of Brand Marketing Strategy Salary in Bethesda, Maryland

The VP of Brand Marketing Strategy reviews internal metrics to understand market demands, technology trends, and the competitive field and develop an effective marketing strategy. Leads, plans, and directs all aspects of the implementation of marketing activities to maximize sales of a brand. Being a VP of Brand Marketing Strategy researches target customers and identifies effective marketing channels to promote products or brand. Designs product and brand initiatives to align with greater organizational strategy and direction. In addition, VP of Brand Marketing Strategy reviews and approves project schedules and required resources to ensure marketing campaigns are within budget and executed on time. Develops the policies and procedures utilized in the design and implementation of marketing activities. Requires a bachelor's degree. Typically reports to senior management. The VP of Brand Marketing Strategy manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Brand Marketing Strategy typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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