VP of Digital Metrics/Analytics Marketing Salary in Ohio

The VP of Digital Metrics/Analytics Marketing aligns digital strategy with the overall organizational marketing goals and objectives. Develops the digital marketing strategic vision and oversees operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to company website, and promote online presence. Being a VP of Digital Metrics/Analytics Marketing ensures the ongoing development, curation, and deployment of compelling content to attract visitors and promote sales. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. In addition, VP of Digital Metrics/Analytics Marketing employs social media, email, and mobile marketing campaigns. Reviews online performance statistics and tracks marketplace trends to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The VP of Digital Metrics/Analytics Marketing manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Digital Metrics/Analytics Marketing typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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