As of March 01, 2026, the average hourly rate for a CRM Program Director in the United States is $86, which translates to an annual salary of about $178,681.
However, the hourly wage can vary significantly based on several factors. Here’s a detailed look at the typical pay range per hour:
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A CRM Program Director's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a CRM Program Director's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| CRM Program Specialist V | 7-10 years | $147,165 |
| CRM Program Supervisor | 10+ years | $110,392 |
| CRM Program Manager | 10+ years | $119,819 |
| CRM Program Senior Manager | 10+ years | $163,223 |
| CRM Program Director | 10+ years | $178,681 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract CRM Program Directors. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 3.66% |
| HTML | 1.51% |
| SQL | 0.86% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Team Building
|
$210,844 |
18%
|
|
Decision Making
|
$203,696 |
14%
|
|
Communicates Effectively
|
$203,696 |
14%
|
|
B2B
|
$200,123 |
12%
|
|
Presentation
|
$198,336 |
11%
|
|
Relationship Management
|
$198,336 |
11%
|
Your level of education can impact your salary potential. While many CRM Program Directors enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a CRM Program Director with a Bachelor's Degree is between $182,066 and $190,529).
CRM Program Director Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 1.2% |
| High School | 2.4% |
| Associates | 4.8% |
| Bachelors | 43.4% |
| Masters | 43.4% |
| Doctorate | 4.8% |
Understanding how a CRM Program Director's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on March 01, 2026
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Directs and leads the team responsible for developing and executing customer relationship management (CRM) initiatives and strategies that drive engagement and retention. Oversees the analysis of CRM systems data to improve the client experience, identify trends, measure effectiveness, and generate leads. Builds and maintains relationships with both current and prospective clients. Requires a bachelor's degree. Typically reports to senior management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
HTML: A computer language that used in creating, updating and maintaining text, graphics and links in a website.
SQL: Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).
Salary.com salary estimates, histograms, trends, and comparisons are derived from both employer job postings and third-party data sources. We also provide multiple percentiles of salary information for your reference, click here to know Why the Salary Midpoint Formula Is Crucial to Getting Pay Equity Right. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
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