3Q DIGITAL Creative Strategist Salary in the United States
How much does an Creative Strategist make at companies like 3Q DIGITAL in the United States? The average salary for Creative Strategist at companies like 3Q DIGITAL in the United States is $137,059 as of June 27, 2024, but the range typically falls between $116,568 and $157,550. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
About 3Q DIGITAL
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What does an Creative Strategist do at companies like 3Q DIGITAL?
3Q Digital is leading the disruption of the growth marketing industry by turning our clients into market leaders and household names across the B2C, B2B, ecommerce, and FinTech verticals. We’re independent and values-driven, and the way we work reflects our Silicon Valley roots: we're relentless, curious, and accept no limits in driving growth for our clients and each other.
We offer full marketing services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. We build and execute strategies to enable clients and our own internal teams to capitalize on opportunities, break through barriers to growth, and lead our respective fields.
We are committed to building and sustaining an environment where everyone feels psychologically safe and valued. We seek frequent, open feedback from our team and we offer company-wide training and regular, open discussions on diversity, equity, inclusion and other social issues.
About You
The Creative Strategist will serve as a thought leader on visual elements that impact advertising performance. As a Creative Strategist, you will be responsible for evangelizing, tracking and ensuring adherence to an in-house creative testing methodology rooted strongly in data. You will serve as a liaison between Media and Design teams, building strong rapport on both sides through process, documentation and a constant creative feedback loop.
The ideal candidate has a proven track record in delivering strategic creative recommendations that can scale, loves using data to tell a story, and has direct experience managing Display/GDN/UAC ad creative. This individual will report directly to 3Q’s head of Creative Strategy.
You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our customers.
You’ll be responsible for:
- Driving the creative strategy for a large-scale account located in many countries; working directly with account and design teams to execute strategic creative testing (this is a large team with several moving parts at any given time)
- Develop and maintain strategic creative testing roadmaps for account (by geo); forming testing hypotheses, prioritizing tests based upon anticipated impact and past testing results with an “always on” testing approach
- Creative brief development in accordance to the creative testing roadmap
- Creating a constant feedback loop between teams with organized documentation of all creative performance and tests
- Prepare and present creative audits to clients through creative performance analysis, competitive research and persona development
- Evangelizing 3Q’s vision of high iterations of creative testing in order to improve advertising performance
- Assisting in prioritizing the creative queue of requests based on a number of factors (urgency, expected impact, client expectations, etc.)
- Producing thought leadership for 3Q Marketing purposes: blog posts, case studies, white papers, webinars
- Continually working with project management and account teams to make processes smoother, build documentation, and produce case studies
Note: This is not a Design role. While some experience in Design is a plus, this role is ideal for someone who is passionate about the business side of producing advertising creative at scale for clients.
You’ll need to have:
- A minimum of 2 years experience working directly with creative production and a minimum of 2 years of media buying experience in visually-driven online channels
- Extensive experience using data to fuel creative testing recommendations
- An impressive knowledge of visual advertising platforms in Display (GDN, RDA) and Mobile (UAC)
- Strong, professional and verbal communication skills (you should be more than comfortable speaking to clients and internal stakeholders)
- Excellent writing and strategic content creation skills
Additional things that will impress us:
- Ability to work within a large team with lots of moving pieces
- Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
- Ability to be strong/assertive with strategy recommendations
- Agency experience, and comfortability working in a very fast-paced environment
- You are a believer in “work/life integration” – this is not a 9 to 5 job by any means
About Us
3Q’s unique culture is developed and nurtured by our fantastic people and our core values:Be Inclusive. We value everyone’s ideas and opinions and commit to building a psychologically safe environment to foster them. Our hiring, communications, and promotions practices reflect our belief that diverse perspectives and equitable and inclusive practices continue to push us and our clients to find new ways to lead.
Act for the Greater Good. We lead with empathy and teamwork. During good times and bad, we are committed to supporting each other, our clients, and our communities.
Own It. We are accountable: to ourselves, to our teams, to our clients. We are proactive, we communicate clearly, and we follow through.
Accept No Limits. We are intellectually curious and resourceful. We constantly challenge the status quo to find or develop innovations that drive breakthrough opportunities for our teams and our clients.
We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. We promote work/life balance and encourage constant learning by offering unparalleled training, mentorship, and development for career progression. And perhaps the best, most fundamental part of our culture: authenticity.
- AdAge Best Places to Work 2020 and 2021
- One of Inc.’s Best Places to Work in 2019 and 2021
- Winner of the 2019 US Search Diversity, Inclusion and Equality Award
- Competitive compensation
- Full benefits including health, dental, vision, a 401K plan and company match, and paid parental leave
- Flexible PTO
- Flexible work-from-home policy
- Volunteer opportunities, team retreats, and lunch seminars
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