3Q DIGITAL VP, Paid Social Salary in the United States

How much does an VP, Paid Social make at companies like 3Q DIGITAL in the United States? The average salary for VP, Paid Social at companies like 3Q DIGITAL in the United States is $184,307 as of October 25, 2023, but the range typically falls between $157,464 and $211,151. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does an VP, Paid Social do at companies like 3Q DIGITAL?

3Q Digital is leading the disruption of the growth marketing industry by turning our clients into market leaders and household names across the B2C, B2B, ecommerce, and FinTech verticals. We’re independent and values-driven, and the way we work reflects our Silicon Valley roots: we're relentless, curious, and accept no limits in driving growth for our clients and each other.

We offer full marketing services including SEM, SEO, social advertising, display, mobile, analytics, CRO, creative, and business strategy. We build and execute strategies to enable clients and our own internal teams to capitalize on opportunities, break through barriers to growth, and lead our respective fields.

We are committed to building and sustaining an environment where everyone feels psychologically safe and valued. We seek frequent, open feedback from our team and we offer company-wide training and regular, open discussions on diversity, equity, inclusion and other social issues.

About You

We are looking for a passionate, innovative, and dedicated leader to take 3Q’s Paid Social media offering to the next level.  The VP, Social will serve as 3Q Digital’s subject matter expert in Paid Social media, advertising, and market dynamics, and will drive the overall Social media strategy and thought leadership for 3Q Digital and our clients. This role sits within 3Q Digital’s Growth Labs group, which is responsible for accelerating 3Q’s methodology evolution via cross-account testing, disruptive strategies, and new best practice implementation. 

You’ll be responsible for:

  • Partnering with Client Services teams when they require deeper collaboration on Paid Social strategy, delivery, and implementation.
  • Collaborating with representatives from our priority partners such as Facebook, LinkedIn, TikTok, Snap, and other media platforms to drive growth and success for the agency.
  • Researching and implementing new Paid Social platforms, ad types, and cross-channel integrations.
  • Maintaining a robust roadmap for testing new theories, betas, and methodologies within Social channels.
  • Establishing a Paid Social media playbook, and partnering with our internal L&D team to educate internal teams on best practices in Paid Social.
  • Creating engaging case studies that feature results and outcomes, focus on new Social-focused methodologies, and present a compelling strategic narrative.
  • Reviewing accounts to ensure best practices are being utilized while discovering areas of growth and expansion for clients.
  • Generating marketing content including blog posts, white papers, and case studies that highlight winning tests and creative strategies.
  • Managing a team of Paid Social and Creative Strategy SMEs.
  • Collaborating with the Business Development team on pitch content for prospects.

You’ll need to have:

  • A minimum of 10 years Paid Social experience (Facebook, Instagram, LinkedIn, TikTok, Snap, Twitter, Pinterest), preferably in an agency environment.
  • A minimum of 3 years in a team management role, and a passion for developing talent.
  • Experience with translating client marketing goals into Paid Social strategy.
  • Experience successfully working across cross-channel digital marketing campaigns to achieve client marketing goals.
  • Comfortable with topics such as campaign creation, audience development, creative strategy, and general social media best practices. 
  • Proven prior work experience presenting findings and making recommendations for social account optimizations to internal or external clients.
  • Strong content development skills, including articles, decks, POVs.
  • Strong analytical and reporting skills.
  • Confident presentation and public speaking skills.
  • The ability to travel occasionally to meet client and agency needs.

Additional things that will impress us:

  • Facebook Blueprint certification 
  • Previous agency experience with a focus on Social Media
  • Ability to drive Social Media strategy while still feeling comfortable diving into platforms to help optimize accounts as needed
  • Detailed project management skills in order to stay organized across multiple projects
  • Entrepreneurial spirited and a self-starter; able to work both independently and in a team environment

About Us

3Q’s unique culture is developed and nurtured by our fantastic people and our core values:

Be Inclusive. We value everyone’s ideas and opinions and commit to building a psychologically safe environment to foster them. Our hiring, communications, and promotions practices reflect our belief that diverse perspectives and equitable and inclusive practices continue to push us and our clients to find new ways to lead.

Act for the Greater Good. We lead with empathy and teamwork. During good times and bad, we are committed to supporting each other, our clients, and our communities.

Own It. We are accountable: to ourselves, to our teams, to our clients. We are proactive, we communicate clearly, and we follow through.

Accept No Limits. We are intellectually curious and resourceful. We constantly challenge the status quo to find or develop innovations that drive breakthrough opportunities for our teams and our clients.

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. We promote work/life balance and encourage constant learning by offering unparalleled training, mentorship, and development for career progression. And perhaps the best, most fundamental part of our culture: authenticity.

  • AdAge Best Places to Work 2020 and 2021
  • One of Inc.’s Best Places to Work in 2019
  • Winner of the 2019 US Search Diversity, Inclusion and Equality Award
  • Competitive compensation 
  • Full benefits including health, dental, vision, a 401K plan and company match, and paid parental leave
  • Flexible PTO
  • Flexible work-from-home policy
  • Volunteer opportunities, team retreats, and lunch seminars

3Q Digital is proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon diversity of thought and background and absolutely devoid of discrimination and hate speech. We do everything in our power, including strict adherence to an anti-harassment policy, to make 3Q an inclusive, psychologically safe organization whose employees feel comfortable respectfully sharing their thoughts with each other and our leadership. Our training and mentorship programs help make sure all employees have an equal opportunity to grow and excel.

No agencies please, principals only

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$157,464 Low Average $184,307 High $211,151

Understand the total compensation opportunity for VP, Paid Social at companies like 3Q DIGITAL, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the 3Q DIGITAL VP, Paid Social in the United States, which includes base, and annual incentives can vary anywhere from $157,464 to $211,151 with an average total cash compensation of $184,307. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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