ACADEMY SPORTS + OUTDOORS Public Relations Specialist Salary in the United States

How much does a Public Relations Specialist make at companies like ACADEMY SPORTS + OUTDOORS in the United States? The average salary for Public Relations Specialist at companies like ACADEMY SPORTS + OUTDOORS in the United States is $64,725 as of January 26, 2024, but the range typically falls between $55,452 and $73,998. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2


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What does a Public Relations Specialist do at companies like ACADEMY SPORTS + OUTDOORS?

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description:


  • Bachelor’s degree in in English, Communications, Marketing, Journalism, or Public Relations

Work Experiences:

  • 3+ years of related work experience in related field or role such as PR agency, corporate communications, media relations; journalism


  • Effective writing, editing, listening and oral communication skills
  • Ability to manage multiple projects and work with cross-functional team members
  • Creative and innovative communications thinker
  • Detail oriented, proven organizational and time management skills
  • Excellent customer service skills
  • Self-motivated, works well independently and on team projects
  • Ability to prioritize, solve problems independently and work effectively under pressure when necessary
  • Flexible, change embracing in rapidly evolving work environment
  • Skilled in MS Office products (Word, Excel, and PowerPoint) and Lotus Notes or similar e-mail system


  • Responsible for all earned media and manages localized social media efforts for assigned markets
  • Tracks and analyzes public relations efforts, media coverage and lists, social media, communication and community-focused activities and events to
  • Reviews and responds to all media requests for assigned markets
  • Writes, edits and publishes press releases, media alerts, social media and other content
  • Partners with Communications and Regional Marketing teams to ensure programs and initiatives obtain maximum exposure via media and social media where necessary
  • Assist with execution of strategic communications plans for seasonal campaigns, media relations, community relations programs and special events
  • Builds relationships with key media members in assigned markets along with internal departments and PR agency partners
  • Promotes a positive company image
  • Successfully serves as onsite media spokesperson in multiple forms of media (i.e. TV, radio, print, etc.) as needed
  • Leads media training initiatives for authorized spokespeople
  • Supports crisis communications on an ad hoc/as needed basis
  • Required to learn company policies, procedures
  • Duties may change and team members may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior
  • Regular attendance required
  • Up to 15% travel with possible overnight stay

Full time

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation or any other category protected by law.

$55,452 Low Average $64,725 High $73,998

Understand the total compensation opportunity for Public Relations Specialist at companies like ACADEMY SPORTS + OUTDOORS, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the ACADEMY SPORTS + OUTDOORS Public Relations Specialist in the United States, which includes base, and annual incentives can vary anywhere from $55,452 to $73,998 with an average total cash compensation of $64,725. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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