COEGI Campaign Assistant Salary in the United States

Description

The Campaign Assistant is responsible for the day-to-day management and optimization of programmatic and social campaigns in coordination with the full-time specialist staff. The Campaign Assistant is expected to bring a data-driven approach to campaign

management by consistently testing various targeting strategies and methods.

SOFTWARE AND PLATFORMS UTILIZED

Demand-Side Platforms – The Trade Desk, DV360, Dstillery, Amazon, Vistar

Social Platforms – Facebook, Twitter, LinkedIn, Pinterest

DUTIES

Works in Coegi’s platforms to setup campaigns and ensure success across the lifetime of the initiative

Regular review of delivery status and top-level performance of campaigns with the internal team

Conducts deep-dive campaign optimization and analysis for assigned portfolio on a weekly basis

Timely and complete updates to optimization logs

Actively participates in training across multiple platforms

Develops content for blogs, white papers and social media

Requirements

Must be a self-starter that takes personal responsibility for education in relevant digital marketing

Must be able to multi-task, be detail oriented, organized and analytical

Superior skills with Excel and/or other software to leverage statistical analysis

Ability to problem solve and think creatively to overcome obstacles

Able to work within a team environment while handling multiple projects with deadlines

Must have or be working towards a Bachelor's or Master’s degree; concentration in marketing, statistics, business or advertising preferred