How much does an Social Specialist make at companies like COEGI in the United States? The average salary for Social Specialist at companies like COEGI in the United States is $202,872 as of March 26, 2024, but the range typically falls between $172,072 and $233,671. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities2
About COEGI
Browse other Companies in the Business Services Industry
Description
The Social Media Specialist is responsible for the implementation, management and optimization of paid social campaigns at Coegi. In this role, this person executes effective and innovative social media campaigns on Facebook, Linkedin, Twitter, Instagram and any other emerging social platforms. The Social Media Specialist is expected to bring a data-driven approach to campaign management, by consistently testing various targeting strategies and utilizing technology from strategic preferred marketing developers.
DUTIES
Monitors activation, pacing and performance of campaign portfolio across all paid social platforms
Reviews status and performance of campaigns with Social Media Manager on a regular basis
Create customized reports for clients across all campaigns and platforms
Actively participates in training across multiple platforms
Provides reporting, social media expertise and research for the Client Strategists on new business calls and client presentations
Creates content strategies to promote the external marketing of Coegi such as timely blogs and white papers
Develops strategies and POVs for clients during the planning and RFP process
Evaluates and executes the implementation of emerging technology platforms in conjunction with the Director of Programmatic Operations
Requirements
Must be a self-starter that takes personal responsibility for education in relevant digital marketing
Must have experience with social media marketing on the following platforms: Facebook, Twitter, Linkedin, Pinterest, Instagram and Snapchat
Must have familiarity and experience with implementing tracking pixels
Must be able to multi-task, be detail oriented, organized and analytical
Experience with both direct-response and brand marketing
Exceptional verbal and written communication skills
Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis
Ability to problem solve and think creatively to overcome obstacles
Able to work within a team environment while handling multiple projects with deadlines
Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience
At least one year of experience, preferably within an agency environment, with day-to-day digital campaign management and/or social advertising experience
Intervention Specialist - SY 24-25
ACCEL Schools - Akron, OH
Don Wood Toyota - Athens, OH
Social Media Marketing Specialist
EURO USA - Cleveland, OH
Lutheran Social Services of Central Ohio - Columbus, OH
Includes base and annual incentives
Salary.com's CompAnalyst platform offers: