ETHOS LIFE SEM Analyst Salary in the United States

Responsibilities:

• Perform daily account management of pay per click accounts
• Setup and scale new campaigns on Google and Bing
• Identify opportunities for campaign optimization and execute - keyword expansion, bid optimization, ad copies and landing pages
• Provide data-driven recommendations to scale paid search marketing channels efficiently
• Design and conduct marketing experiments and incrementality tests on an ongoing basis
• Collaborate with Creative team to develop innovative and high-performing assets across all devices and formats
• Track, report and present campaign performance with internal stakeholders

Requirements:

• 1+ years managing and executing Paid Search campaigns in-house, across major search engines
• Excellent quantitative and data analysis skills, proficiency in MS Excel
• Expert in scaling Paid Search campaigns while maximizing profits
• Thorough understanding of acquisition marketing and latest Paid Search trends
• Comfortable in a fast-paced and dynamic environment
• Bachelor's degree or equivalent