MCKINNEY Community Manager Salary in the United States

Purpose

A Community Manager is at the frontline of our client’s social media success. A cultural miner and connector, they’ll build an engaged online community through the creation of timely content and two-way communication with audiences and followers. This role supports the overall social media strategy to align audience interests with relevant content and generate engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly.

Responsibilities

• Manage social handles day-to-day (including but not excluding Facebook, Instagram, TikTok, YouTube, and Pinterest) to ensure social strategies are being executed, positively improve audience growth, and drive business growth
• Monitor, assess, and respond to ongoing social media mentions, replies, and comments to cultivate brand love and shepherd potential and current customers appropriately
• Work directly with the client to identify real-time opportunities and manage approvals
• Develop and manage a cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
• Collaborate with strategy, creative, and content creation teams to develop on-brief social creative that achieves objectives, engages an audience, and keeps our brands at the forefront of culture
• Develop short-form, text-only content that embodies a brand’s voice to build organic communities
• Collaborate with creative, strategy, and account teams to concept and develop client-facing presentations and plans that deliver on desired goals
• Track social analytics and provide ongoing reporting that tells a clear story of where we’ve been and where we need to go next
• Develop client-facing sentiment and competitive landscape on an ongoing basis
• Help manage surprise and delight programs, including identifying potential recipients
• Managing user-generated content processes for brands, including the discovery, outreach, and permission functions. 
• Keep a pulse on online trends, current events, and cultural opportunities relevant to the brand and proactively action on-brand trends
• Lead exploration of emerging social platforms to identify new opportunities to develop creative ways to further engage with audiences and guide purchase intent
• Schedule and/or post all outgoing content and keep track of content status in monday.com
• Monitor all social platforms (Facebook, Instagram, X, TikTok, Threads, Reddit) either natively, or through our social listening and community management tool, Sprinklr.
• Respond to ALL posts considered “brand love” 
• Identify trends happening within the social landscape and broader world, and track those in the Trends Tracker document, as well as bring actionable trends to the team.
• Collaborate with Social Strategy and Creative on organic social and campaign briefs
• Keep an extra close eye on all incoming content and reviews–share anything worth flagging to internal teams and clients

Competencies

Creativity. Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Listening. Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when they disagree.

Interpersonal Savvy. Relates well to all kinds of people, up, down, and sideways, inside and outside the organizations; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Priority Setting. Spends their time and the time of others on what’s important; quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.

Professional Skills & Knowledge

Prior experience with community management tools

Experience

1-3 years of related experience moderating and managing online communities

Salary Range

Our estimated range for this role is $65K – $75K

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.  

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. 

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!