What are the main factors that influence an In Store Shopper's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change An In Store Shopper's salary?

An In Store Shopper's salary grows with experience: a Buyer I (0-2 years)earns $62,626, a In Store Shopper (2-4 years)earns $76,080, a Buyer III (4-7 years)earns $93,516, a Buyer IV (7+ years)earns $117,326,

What are the highest paying states for an In Store Shopper?

In Store Shopper salary varies significantly by state. The top 3 highest paying states for In Store Shopper roles are District of Columbia $82,291, California $81,979, Massachusetts $80,886. These tech hubs typically pay 10-15% above the national average.

How much do different types of In Store Shopper roles make?

Salaries for In Store Shopper level roles vary by specialization: Shopper Marketing Director: $180,547; Shopper Marketing Senior Manager: $152,086; Shopper Marketing Manager: $125,409; Shopper Marketing Specialist IV: $119,579; Grocery Shopper: $96,738.

How do different companies affect an In Store Shopper's salary?

Company size, industry, and compensation structure create significant salary variations for In Store Shopper roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

In Store Shopper Salary in the United States

How much does an In Store Shopper make in the United States?

As of May 01, 2026, the average salary for an In Store Shopper in the United States is $74,324 per year, which breaks down to an hourly rate of $36.

However, an In Store Shopper's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $86,860
Majority Range (25th-75th percentile): $65,894 to $80,886
Entry-Level (10th percentile): $58,220

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In Store Shopper Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$80,886	$6,740	$1,555	$39
Average	$74,324	$6,194	$1,429	$36
25th Percentile	$65,894	$5,491	$1,267	$32

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Check out In Store Shopper Job Openings in the United States

E-Commerce In-Store Shopper

HEINEN'S - Avon, OH

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Whole Foods - Dayton, OH

Whole Foods - Cleveland, OH

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Key Factors That Influence In Store Shopper Salaries

An In Store Shopper's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do In Store Shopper Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract In Store Shoppers. For example, consider the average annual salaries in these key locations:

District of Columbia: $82,291.
California: $81,979.
Massachusetts: $80,886.

District of Columbia $82,291 California $81,979 Massachusetts $80,886 Washington $80,589 New Jersey $80,559 Alaska $80,455 Connecticut $79,430 New York $79,014

Hawaii $77,683 Rhode Island $77,059 Maryland $76,635 Minnesota $76,055 Colorado $75,832 Illinois $75,758 Oregon $75,476 Delaware $75,268

New Hampshire $75,137 Virginia $74,844 Pennsylvania $73,989 Nevada $73,558 North Dakota $73,417 Michigan $73,194 Wisconsin $73,112 Vermont $72,949

Texas $72,495 Maine $72,466 Arizona $72,421 Ohio $72,369 Georgia $71,685 Indiana $71,343 Wyoming $71,276 Utah $71,172

Iowa $71,128 Kansas $70,771 Louisiana $70,667 North Carolina $70,630 Missouri $70,615 Florida $70,325 Montana $70,169 Nebraska $70,020

Kentucky $69,939 South Carolina $69,641 Tennessee $69,455 Idaho $69,381 New Mexico $68,839 Oklahoma $68,720 Alabama $68,281 South Dakota $67,545

Arkansas $67,144 West Virginia $66,928 Mississippi $66,282

Top Paying Cities for In Store Shoppers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $93,744
San Francisco: $92,718
Oakland: $90,764

San Jose, CA $93,744

San Francisco, CA $92,718

Oakland, CA $90,764

New York, NY $85,576

Paramus, NJ $84,535

Queens Village, NY $84,531

Passaic, NJ $84,461

Bergenfield, NJ $84,454

Stamford, CT $84,291

Huntington, NY $84,260

Newark, NJ $83,711

Bridgeport, CT $83,554

Vallejo, CA $83,406

New Brunswick, NJ $83,376

Petaluma, CA $83,332

Middlesex, NJ $83,191

Somerset, NJ $83,138

Santa Cruz, CA $83,042

Boston, MA $82,588

Monterey, CA $82,328

Seattle, WA $82,157

Santa Rosa, CA $82,143

Los Angeles, CA $82,120

Juneau, AK $81,927

Washington, DC $81,845

Orange, CA $81,581

Santa Ana, CA $81,384

Long Beach, CA $81,310

Anaheim, CA $81,295

Anchorage, AK $81,258

Santa Maria, CA $81,035

Everett, WA $81,020

Danbury, CT $80,759

Bremerton, WA $80,656

Tacoma, WA $80,389

New Suffolk, NY $80,387

Sacramento, CA $80,366

Santa Barbara, CA $80,284

Trenton, NJ $80,203

San Diego, CA $80,203

Brockton, MA $80,121

Fairbanks, AK $79,939

Lompoc, CA $79,749

Lowell, MA $79,689

Ventura, CA $79,675

Nashua, NH $79,660

Stockton, CA $79,653

Modesto, CA $79,110

Poughkeepsie, NY $78,947

Olympia, WA $78,805

Kennewick, WA $78,805

New Haven, CT $78,776

Lawrence, MA $78,508

Hartford, CT $78,434

Riverside, CA $78,419

New Bedford, MA $78,345

Richland, WA $78,345

Bakersfield, CA $78,241

San Bernardino, CA $78,211

New Britain, CT $78,203

Atlantic City, NJ $78,203

New London, CT $78,174

Norwich, CT $78,151

Portsmouth, NH $78,137

Boulder, CO $77,979

Portland, OR $77,876

Worcester, MA $77,869

Minneapolis, MN $77,639

Philadelphia, PA $77,534

Honolulu, HI $77,289

Saint Paul, MN $77,254

Vineland, NJ $77,237

Providence, RI $77,022

Chicago, IL $76,806

Bellingham, WA $76,717

Springfield, MA $76,657

Baltimore, MD $76,635

Chico, CA $76,449

Pittsfield, MA $76,249

Manchester, NH $76,107

Spokane, WA $75,780

Denver, CO $75,773

Albany, NY $75,424

Troy, NY $75,394

Nassau, NY $75,314

Schenectady, NY $75,238

Wilmington, DE $75,178

Burlington, VT $75,074

Salem, OR $75,045

Portland, ME $74,814

Yakima, WA $74,740

Rochester, MN $74,510

Reno, NV $74,472

Fresno, CA $74,472

Milwaukee, WI $74,405

Detroit, MI $74,331

Ann Arbor, MI $74,318

Allentown, PA $74,309

Colorado Springs, CO $74,182

Syracuse, NY $74,145

Carson City, NV $74,145

Houston, TX $74,041

Eugene, OR $74,004

Gary, IN $73,915

Springfield, OR $73,855

Bismarck, ND $73,841

Galveston, TX $73,789

Medford, OR $73,677

Fort Collins, CO $73,647

Concord, NH $73,610

Austin, TX $73,588

Mesa, AZ $73,432

Reading, PA $73,424

Phoenix, AZ $73,417

Dallas, TX $73,395

Saint Cloud, MN $73,323

Madison, WI $73,224

Utica, NY $73,023

Rochester, NY $72,904

Des Moines, IA $72,897

Raleigh, NC $72,889

Atlanta, GA $72,778

Battle Creek, MI $72,755

Salt Lake City, UT $72,733

Lancaster, PA $72,622

Harrisburg, PA $72,518

Kansas City, MO $72,443

Champaign, IL $72,428

Kansas City, KS $72,428

Fort Worth, TX $72,421

Columbus, OH $72,408

Boca Raton, FL $72,391

Pittsburgh, PA $72,362

Richmond, VA $72,332

Indianapolis, IN $72,317

Cleveland, OH $72,310

Las Vegas, NV $72,220

Cincinnati, OH $72,220

Petersburg, VA $72,109

Huntsville, AL $71,997

Lansing, MI $71,948

Lebanon, PA $71,938

Pueblo, CO $71,930

Appleton, WI $71,908

Buffalo, NY $71,878

Dayton, OH $71,856

Racine, WI $71,841

Charlotte, NC $71,834

Saint Louis, MO $71,812

York, PA $71,767

Elkhart, IN $71,767

Gastonia, NC $71,753

Billings, MT $71,735

Beaumont, TX $71,715

Lorain, OH $71,700

Benton Harbor, MI $71,685

Toledo, OH $71,670

Binghamton, NY $71,633

Rock Hill, SC $71,626

Rockford, IL $71,589

Springfield, IL $71,559

Elyria, OH $71,551

Fargo, ND $71,551

Flagstaff, AZ $71,499

Fort Lauderdale, FL $71,455

Duluth, MN $71,410

Miami, FL $71,410

Cheyenne, WY $71,358

Grand Forks, ND $71,358

Bangor, ME $71,195

Cedar Rapids, IA $71,113

Durham, NC $71,082

Louisville, KY $71,076

Grand Rapids, MI $71,061

Hialeah, FL $71,053

Casper, WY $70,949

Scranton, PA $70,860

New Orleans, LA $70,838

Virginia Beach, VA $70,830

Akron, OH $70,793

Peoria, IL $70,697

Sarasota, FL $70,682

Nashville, TN $70,630

Omaha, NE $70,630

Green Bay, WI $70,630

Baton Rouge, LA $70,593

Charleston, SC $70,578

Jamestown, NY $70,541

Davenport, IA $70,541

Tucson, AZ $70,503

Saint Petersburg, FL $70,459

Tampa, FL $70,444

Evansville, IN $70,399

Port Arthur, TX $70,399

Bradenton, FL $70,370

Santa Fe, NM $70,236

Orlando, FL $70,102

Clearwater, FL $70,080

Canton, OH $69,924

La Crosse, WI $69,924

Albuquerque, NM $69,879

Newport News, VA $69,872

High Point, NC $69,849

Ogden, UT $69,820

Corpus Christi, TX $69,760

Norfolk, VA $69,716

Laramie, WY $69,716

Rock Island, IL $69,671

Saginaw, MI $69,656

Jacksonville, FL $69,649

Salisbury, NC $69,634

Boise, ID $69,619

Moline, IL $69,582

Fort Myers, FL $69,560

Memphis, TN $69,545

Tulsa, OK $69,508

Waterloo, IA $69,463

Spartanburg, SC $69,389

Lincoln, NE $69,351

Fort Wayne, IN $69,337

Provo, UT $69,329

Cedar Falls, IA $69,240

San Antonio, TX $69,210

Greensboro, NC $69,180

South Bend, IN $69,173

Savannah, GA $69,091

Muskegon, MI $69,062

Birmingham, AL $69,054

Winston Salem, NC $69,018

Lake Charles, LA $68,839

Anderson, IN $68,824

Lexington, KY $68,801

Augusta, GA $68,779

Greenville, SC $68,779

Lima, OH $68,720

Wichita, KS $68,712

Tuscaloosa, AL $68,712

Columbia, SC $68,645

Springfield, OH $68,631

Asheville, NC $68,512

Bloomington, IN $68,460

Knoxville, TN $68,192

Shreveport, LA $68,185

Wilmington, NC $68,088

Roanoke, VA $68,088

Topeka, KS $67,954

Frankfort, KY $67,946

Oklahoma City, OK $67,895

Chillicothe, OH $67,865

Longview, TX $67,858

Melbourne, FL $67,850

Sioux Falls, SD $67,731

Mobile, AL $67,724

Terre Haute, IN $67,694

Altoona, PA $67,649

Amarillo, TX $67,597

Killeen, TX $67,575

Fayetteville, AR $67,516

Chattanooga, TN $67,493

Sioux City, IA $67,426

Idaho Falls, ID $67,412

Lynchburg, VA $67,352

Gainesville, FL $67,256

Portsmouth, OH $67,218

Little Rock, AR $67,203

Lafayette, LA $67,174

Youngstown, OH $67,174

Daytona Beach, FL $67,129

Clarksville, TN $67,122

Pensacola, FL $67,114

Temple, TX $67,109

Hopkinsville, KY $66,891

Erie, PA $66,876

Florence, SC $66,847

Charleston, WV $66,728

Great Falls, MT $66,691

Macon, GA $66,587

Tallahassee, FL $66,579

Fayetteville, NC $66,564

Waco, TX $66,549

Helena, MT $66,497

Pine Bluff, AR $66,469

Vincennes, IN $66,378

Lubbock, TX $66,349

Alamogordo, NM $66,304

Twin Falls, ID $66,237

Rapid City, SD $66,215

Jackson, MS $66,081

Huntington, WV $66,076

Greenville, MS $66,074

Parkersburg, WV $65,998

Montgomery, AL $65,985

Wichita Falls, TX $65,910

Springfield, MO $65,910

Biloxi, MS $65,873

Monroe, LA $65,799

Johnstown, PA $65,747

Sumter, SC $65,717

Columbus, GA $65,710

Pascagoula, MS $65,568

Abilene, TX $65,568

Kingsport, TN $65,375

Albany, GA $65,375

Gulfport, MS $65,353

Alexandria, LA $65,108

Fort Smith, AR $64,922

El Paso, TX $64,721

Las Cruces, NM $64,387

Harlingen, TX $64,198

Pocatello, ID $64,186

Florence, AL $64,089

Brownsville, TX $64,074

Mcallen, TX $63,918

Dothan, AL $63,814

Columbus, MS $63,373

Altus, OK $63,026

Lawton, OK $62,885

Pierre, SD $62,618

What Skills Can Increase an In Store Shopper's Salary?

Demanded Skills for the Role:

Planning (Mentioned in 5.57% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
Microsoft Office (Mentioned in 1.89% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
Cost Reduction (Mentioned in 1.06% Job Postings): Cost reduction is the process used by companies to reduce their costs and increase their profits. Depending on a company’s services or product, the strategies can vary. Every decision in the product development process affects cost. Companies typically launch a new product without focusing too much on cost. Cost becomes more important when competition increases and price becomes a differentiator in the market.

See More Skills

Skills	Demand Percentage
Planning	5.57%
Microsoft Office	1.89%
Cost Reduction	1.06%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an In Store Shopper's salary.

Project Management: Can increase your salary by up to 7%.
Collaboration: Can increase your salary by up to 6%.
Merchandising: Can increase your salary by up to 6%.

Skill	Salary	Salary % Increase
Project Management	$79,526	7%
Collaboration	$78,783	6%
Merchandising	$78,783	6%
Analysis	$78,040	5%
Leadership	$78,040	5%
Presentation	$78,040	5%

Get Latest Data

How Education impacts an In Store Shopper's Salary?

Your level of education can impact your salary potential. While many In Store Shoppers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an In Store Shopper with a Associate's Degree is between $70,887 and $75,234).

In Store Shopper Salaries by Degree Level

Typical Education for In Store Shopper

No Diploma 1.7%

High School 20.1%

Associates 9.0%

Bachelors 53.7%

Masters 15.0%

Doctorate 0.3%

view as table

Degree Level	% of user with this level of education
No Diploma	1.7%
High School	20.1%
Associates	9.0%
Bachelors	53.7%
Masters	15.0%
Doctorate	0.3%

view as graph

In Store Shopper Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an In Store Shopper's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

$65,894

Average $74,324/year

$80,886

$5,491

Average $6,194/month

$6,740

$1,267

Average $1,429/week

$1,555

$32

Average $36/hour

$39

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$80,886	$6,740	$1,555	$39
Average	$74,324	$6,194	$1,429	$36
25th Percentile	$65,894	$5,491	$1,267	$32

Salaries of jobs related to In Store Shopper

Salary Trends for In Store Shopper

Salaries for an In Store Shopper can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $72,727 in 2023 to around $72,695 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of In Store Shopper salary trends, .

Average Annual Salary of In Store Shopper Over Time

2022

$???

2023

$72,727

2024

$73,094

2025

$72,695

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$72,727
2024	$73,094
2025	$72,695
2026	View More
2027	View More

Most common benefits for In Store Shopper

Social Security

401(k)

Disability

Healthcare

Pension

Time Off (days)

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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