What are the main factors that influence a Search Engine Optimizer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Search Engine Optimizer's salary?

A Search Engine Optimizer's salary grows with experience: starting around $59,462 for beginners, reaching about $61,682 at mid-level, and approach $62,990 for experts.

What are the highest paying states for a Search Engine Optimizer?

Search Engine Optimizer salary varies significantly by state. The top 3 highest paying states for Search Engine Optimizer roles are District of Columbia $60,244, California $60,015, Massachusetts $59,215. These tech hubs typically pay 10-15% above the national average.

How much do different types of Search Engine Optimizer roles make?

Salaries for Search Engine Optimizer level roles vary by specialization: Search Engine Optimization Specialist III: $127,203; Search Engine Optimization Manager: $119,362; Search Engine Optimization (SEO) Manager: $114,745; Search Engine Optimization Specialist II: $97,255; Search Engine Optimization Analyst: $94,444.

Search Engine Optimizer Salary in Massachusetts

How much does a Search Engine Optimizer make in Massachusetts?

As of April 01, 2026, the average salary for a Search Engine Optimizer in Massachusetts is $59,215 per year, which breaks down to an hourly rate of $28.

However, a Search Engine Optimizer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $68,370
Majority Range (25th-75th percentile): $53,303 to $64,007
Entry-Level (10th percentile): $47,920

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Search Engine Optimizer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$64,007	$5,334	$1,231	$31
Average	$59,215	$4,935	$1,139	$28
25th Percentile	$53,303	$4,442	$1,025	$26

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Key Factors That Influence Search Engine Optimizer Salaries

A Search Engine Optimizer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Search Engine Optimizer Salaries?

Experience is a primary driver of a Search Engine Optimizer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $59,462
Early Career (1-2 years): $60,283
Mid-Level (2-4 years): $61,682
Senior-Level (5-8 years): $62,845
Expert (over 8 years): $62,990

Levels	Salary
Entry Level Search Engine Optimizer	$59,462
Intermediate Level Search Engine Optimizer	$60,283
Senior Level Search Engine Optimizer	$61,682
Specialist Level Search Engine Optimizer	$62,845
Expert Level Search Engine Optimizer	$62,990

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What Am I Worth?

How Do Search Engine Optimizer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Search Engine Optimizers. For example, consider the average annual salaries in these key locations:

District of Columbia: $60,244.
California: $60,015.
Massachusetts: $59,215.

District of Columbia $60,244 California $60,015 Massachusetts $59,215 Washington $58,998 New Jersey $58,976 Alaska $58,900 Connecticut $58,149 New York $57,844

Hawaii $56,870 Rhode Island $56,413 Maryland $56,103 Minnesota $55,679 Colorado $55,515 Illinois $55,461 Oregon $55,254 Delaware $55,102

New Hampshire $55,006 Virginia $54,792 Pennsylvania $54,166 Nevada $53,850 North Dakota $53,747 Michigan $53,584 Wisconsin $53,524 Vermont $53,404

Texas $53,072 Maine $53,051 Arizona $53,018 Ohio $52,980 Georgia $52,479 Indiana $52,229 Wyoming $52,180 Utah $52,104

Iowa $52,071 Kansas $51,810 Louisiana $51,734 North Carolina $51,707 Missouri $51,696 Florida $51,484 Montana $51,369 Nebraska $51,261

Kentucky $51,201 South Carolina $50,983 Tennessee $50,847 Idaho $50,793 New Mexico $50,395 Oklahoma $50,308 Alabama $49,987 South Dakota $49,449

Arkansas $49,155 West Virginia $48,997 Mississippi $48,524

Top Paying Cities for Search Engine Optimizers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Agawam: $56,391
Amherst: $56,228
Barre: $56,897

Agawam, MA $56,391 Amherst, MA $56,228 Barre, MA $56,897 Belchertown, MA $56,299 Blandford, MA $56,245 Bondsville, MA $56,321 Brimfield, MA $56,212 Chester, MA $55,673

Chesterfield, MA $55,918 Chicopee, MA $56,391 Cummington, MA $55,673 Easthampton, MA $56,353 East Longmeadow, MA $56,391 East Otis, MA $56,468 Feeding Hills, MA $56,391 Gilbertville, MA $56,680

Goshen, MA $55,902 Granby, MA $56,375 Granville, MA $56,321 Hadley, MA $56,266 Hampden, MA $56,391 Hardwick, MA $56,718 Hatfield, MA $56,245 Haydenville, MA $56,157

Holyoke, MA $56,391 Huntington, MA $56,266 Leeds, MA $56,245 Leverett, MA $56,212 Ludlow, MA $56,391 Monson, MA $56,321 North Amherst, MA $56,321 Northampton, MA $56,283

Florence, MA $56,283 North Hatfield, MA $56,239 Oakham, MA $56,990 Palmer, MA $56,321 Plainfield, MA $55,673 Russell, MA $56,321 Shutesbury, MA $56,299 Southampton, MA $56,375

South Barre, MA $56,936 South Hadley, MA $56,375 Southwick, MA $56,391 Thorndike, MA $56,321 Three Rivers, MA $56,353 Wales, MA $56,212 Ware, MA $56,696 Warren, MA $56,527

West Chesterfield, MA $55,641 Westfield, MA $56,391 West Hatfield, MA $56,212 West Springfield, MA $56,391 West Warren, MA $56,761 Whately, MA $56,119 Wheelwright, MA $56,914 Wilbraham, MA $56,391

Williamsburg, MA $56,136 Woronoco, MA $56,337 Worthington, MA $55,695 Springfield, MA $56,391 Longmeadow, MA $56,391 Indian Orchard, MA $56,391 Pittsfield, MA $55,820 Adams, MA $55,766

Ashley Falls, MA $56,783 Becket, MA $55,766 Berkshire, MA $55,820 Cheshire, MA $55,820 Dalton, MA $55,820 Glendale, MA $55,804 Great Barrington, MA $55,657 Hinsdale, MA $55,820

Housatonic, MA $55,728 Lanesboro, MA $55,820 Lee, MA $55,804 Lenox, MA $55,820 Lenox Dale, MA $55,820 Middlefield, MA $55,749 Mill River, MA $56,304 Monterey, MA $55,657

North Adams, MA $55,695 North Egremont, MA $55,777 Otis, MA $55,641 Richmond, MA $55,820 Sandisfield, MA $56,517 Savoy, MA $55,749 Sheffield, MA $56,430 South Egremont, MA $55,885

Southfield, MA $56,702 South Lee, MA $55,804 Stockbridge, MA $55,804 Tyringham, MA $55,728 West Stockbridge, MA $55,782 Williamstown, MA $55,695 Windsor, MA $55,804 Greenfield, MA $55,956

Ashfield, MA $55,706 Athol, MA $56,963 Bernardston, MA $55,934 Buckland, MA $55,630 Charlemont, MA $55,499 Colrain, MA $55,684 Conway, MA $55,875 Deerfield, MA $55,972

Drury, MA $55,341 Erving, MA $56,321 Heath, MA $55,499 Lake Pleasant, MA $56,070 Millers Falls, MA $56,021 Monroe Bridge, MA $55,287 Montague, MA $56,070 Gill, MA $56,277

New Salem, MA $56,495 Northfield, MA $56,277 Orange, MA $56,772 Petersham, MA $56,952 Rowe, MA $55,374 Royalston, MA $57,050 Shelburne Falls, MA $55,679 South Deerfield, MA $56,060

Sunderland, MA $56,109 Turners Falls, MA $56,021 Warwick, MA $56,778 Wendell, MA $56,277 Wendell Depot, MA $56,479 Fitchburg, MA $57,501 Ashburnham, MA $57,235 Ashby, MA $58,269

Ayer, MA $58,416 Devens, MA $58,372 Baldwinville, MA $57,142 East Templeton, MA $57,159 Gardner, MA $57,262 Westminster, MA $57,262 Groton, MA $58,470 Harvard, MA $58,465

Hubbardston, MA $56,914 Leominster, MA $56,936 Littleton, MA $58,557 Lunenburg, MA $58,290 Pepperell, MA $58,470 Shirley, MA $58,350 Still River, MA $58,432 Templeton, MA $57,159

Townsend, MA $58,367 West Groton, MA $58,394 West Townsend, MA $58,345 Winchendon, MA $57,034 Winchendon Springs, MA $57,023 Auburn, MA $57,061 North Dartmouth, MA $57,409 South Dartmouth, MA $57,409

North Attleboro, MA $56,370 Plainville, MA $56,332 Attleboro Falls, MA $56,348 North Dighton, MA $56,315 Norton, MA $58,856 Raynham, MA $58,873 Raynham Center, MA $58,873 Rehoboth, MA $56,386

Rochester, MA $57,409 Seekonk, MA $56,386 Swansea, MA $56,332 Berkley, MA $57,442 Taunton, MA $58,818 Westport, MA $57,409 Westport Point, MA $57,409 Berlin, MA $57,023

Cataumet, MA $57,284 Blackstone, MA $56,315 Boylston, MA $57,061 Brookfield, MA $56,952 Charlton, MA $57,023 Charlton City, MA $57,023 Charlton Depot, MA $57,023 Clinton, MA $57,023

East Brookfield, MA $57,006 Douglas, MA $56,968 East Princeton, MA $56,990 Fiskdale, MA $56,897 Grafton, MA $57,061 Holden, MA $57,061 Holland, MA $56,870 Jefferson, MA $57,061

Lancaster, MA $56,968 Leicester, MA $57,061 Linwood, MA $56,936 Manchaug, MA $57,061 Millbury, MA $57,061 Millville, MA $56,261 New Braintree, MA $56,936 Northborough, MA $57,061

Northbridge, MA $57,044 North Brookfield, MA $56,990 North Grafton, MA $57,061 North Oxford, MA $57,061 North Uxbridge, MA $56,936 Oxford, MA $57,044 Princeton, MA $57,006 Rochdale, MA $57,061

Rutland, MA $57,061 Shrewsbury, MA $57,061 Southbridge, MA $56,936 South Grafton, MA $57,061 South Lancaster, MA $57,006 Spencer, MA $57,061 Sterling, MA $57,023 Sturbridge, MA $56,914

Upton, MA $57,023 Uxbridge, MA $56,952 Webster, MA $56,952 Dudley, MA $56,952 Westborough, MA $57,061 West Boylston, MA $57,061 West Brookfield, MA $56,936 West Millbury, MA $57,061

Whitinsville, MA $57,023 Sutton, MA $57,061 Worcester, MA $57,061 East Walpole, MA $58,873 Cherry Valley, MA $57,061 Paxton, MA $57,061 Framingham, MA $58,709 Village Of Nagog Woods, MA $58,557

Boxborough, MA $58,519 Acton, MA $58,519 Ashland, MA $56,914 Bedford, MA $58,541 Hanscom Afb, MA $59,574 Bolton, MA $56,952 Carlisle, MA $58,557 Concord, MA $58,503

Fayville, MA $56,952 Holliston, MA $58,671 Hopedale, MA $56,936 Hopkinton, MA $56,968 Hudson, MA $56,968 Marlborough, MA $56,990 Maynard, MA $58,448 Mendon, MA $56,936

Milford, MA $56,936 Natick, MA $60,592 Sherborn, MA $60,559 Southborough, MA $56,968 Foxboro, MA $58,873 Franklin, MA $57,496 Greenbush, MA $58,764 Green Harbor, MA $58,747

Hingham, MA $59,727 Hull, MA $60,684 Humarock, MA $58,764 Mansfield, MA $58,873 Marshfield, MA $58,747 Marshfield Hills, MA $58,747 Medfield, MA $59,678 Medway, MA $58,709

Millis, MA $58,747 Minot, MA $58,764 Norfolk, MA $58,802 North Marshfield, MA $58,747 North Scituate, MA $58,747 Norwell, MA $58,802 Norwood, MA $58,873 Ocean Bluff, MA $58,747

Scituate, MA $58,747 Sharon, MA $58,873 Sheldonville, MA $57,523 South Walpole, MA $58,835 Stoughton, MA $58,873 Walpole, MA $58,856 Westwood, MA $59,732 Wrentham, MA $58,780

Boston, MA $60,684 Roxbury, MA $60,684 Roxbury Crossing, MA $60,684 Dorchester, MA $60,684 Dorchester Center, MA $60,684 Mattapan, MA $60,684 Charlestown, MA $60,684 Jamaica Plain, MA $60,684

Roslindale, MA $60,684 West Roxbury, MA $60,684 Allston, MA $60,684 Brighton, MA $60,684 Hyde Park, MA $60,684 Readville, MA $60,684 Cambridge, MA $60,684 Somerville, MA $60,684

Malden, MA $60,684 Everett, MA $60,684 Chelsea, MA $60,684 Revere, MA $60,684 Winthrop, MA $60,684 Medford, MA $60,684 West Medford, MA $60,684 Quincy, MA $60,684

Melrose, MA $60,684 Stoneham, MA $60,684 Braintree, MA $58,873 Milton, MA $60,684 Milton Village, MA $60,684 Weymouth, MA $58,873 East Weymouth, MA $58,873 South Weymouth, MA $58,873

North Weymouth, MA $58,873 East Boston, MA $60,684 Brockton, MA $58,873 Avon, MA $58,873 Bridgewater, MA $58,873 Bryantville, MA $58,835 Carver, MA $57,969 Duxbury, MA $58,709

East Bridgewater, MA $58,873 Easton, MA $58,873 Elmwood, MA $58,873 Halifax, MA $58,835 Hanover, MA $58,835 Hanson, MA $58,873 Holbrook, MA $58,873 Middleboro, MA $58,024

Manomet, MA $58,127 Lakeville, MA $57,316 Monponsett, MA $58,856 Abington, MA $58,873 North Carver, MA $58,747 North Easton, MA $58,873 North Pembroke, MA $58,818 Pembroke, MA $58,835

Plymouth, MA $58,209 Kingston, MA $58,726 South Carver, MA $57,262 Plympton, MA $58,780 Randolph, MA $58,873 Rockland, MA $58,873 South Easton, MA $58,873 West Bridgewater, MA $58,873

White Horse Beach, MA $58,165 Whitman, MA $58,873 Lexington, MA $60,684 Brookline, MA $60,684 Brookline Village, MA $60,684 Waltham, MA $60,684 North Waltham, MA $60,684 New Town, MA $60,684

Babson Park, MA $60,684 Newton, MA $60,684 Newton Center, MA $60,684 Newtonville, MA $60,684 Newton Highlands, MA $60,684 Newton Lower Falls, MA $60,684 Newton Upper Falls, MA $60,684 West Newton, MA $60,684

Auburndale, MA $60,684 Chestnut Hill, MA $60,684 Waban, MA $60,684 Watertown, MA $60,684 Arlington, MA $60,684 Arlington Heights, MA $60,684 Belmont, MA $60,684 Waverley, MA $60,684

Wellesley Hills, MA $60,684 Wellesley, MA $60,668 Needham, MA $60,684 Weston, MA $60,684 Needham Heights, MA $60,684 Nonantum, MA $60,684 Buzzards Bay, MA $57,246 Lincoln, MA $60,646

Stow, MA $58,448 Sudbury, MA $60,559 Wayland, MA $60,592 Woodville, MA $57,006 Woburn, MA $60,684 Burlington, MA $59,596 Andover, MA $57,637 Billerica, MA $58,557

Chelmsford, MA $58,557 Dracut, MA $58,557 Dunstable, MA $58,470 Haverhill, MA $57,637 Georgetown, MA $57,637 Groveland, MA $57,637 Lawrence, MA $57,637 Methuen, MA $57,637

North Andover, MA $57,637 Lowell, MA $58,557 Merrimac, MA $57,599 North Billerica, MA $58,557 North Chelmsford, MA $58,557 North Reading, MA $57,599 Nutting Lake, MA $58,557 Pinehurst, MA $58,557

Reading, MA $58,900 Tewksbury, MA $58,557 Tyngsboro, MA $58,557 Wakefield, MA $60,668 West Boxford, MA $57,637 Westford, MA $58,557 Wilmington, MA $58,089 Winchester, MA $60,684

Lynn, MA $60,684 Saugus, MA $60,684 Swampscott, MA $60,646 Nahant, MA $60,684 Amesbury, MA $57,344 Beverly, MA $60,538 Boxford, MA $57,637 Byfield, MA $57,599

Danvers, MA $57,545 Essex, MA $58,138 Gloucester, MA $58,225 Hamilton, MA $57,512 Hathorne, MA $57,545 Chilmark, MA $57,099 East Falmouth, MA $57,376 East Sandwich, MA $57,583

East Wareham, MA $57,262 Edgartown, MA $57,137 Falmouth, MA $57,284 Woods Hole, MA $57,284 Menemsha, MA $57,137 Monument Beach, MA $57,262 Nantucket, MA $57,137 North Falmouth, MA $57,300

Oak Bluffs, MA $57,153 Onset, MA $57,300 Pocasset, MA $57,284 Sagamore, MA $57,703 Sagamore Beach, MA $57,703 Sandwich, MA $57,588 Siasconset, MA $57,137 Silver Beach, MA $57,300

Vineyard Haven, MA $57,202 Wareham, MA $57,316 West Chop, MA $57,202 West Falmouth, MA $57,300 West Tisbury, MA $57,137 West Wareham, MA $57,338 Hyannis, MA $57,224 Barnstable, MA $57,414

Brewster, MA $57,137 Centerville, MA $57,393 Chatham, MA $57,137 Cotuit, MA $57,431 Ipswich, MA $57,512 Cummaquid, MA $57,240 Lynnfield, MA $59,096 Manchester, MA $58,361

Marblehead, MA $60,576 Middleton, MA $57,621 Newburyport, MA $57,529 Newbury, MA $57,637 Salisbury, MA $57,159 Peabody, MA $60,614 Prides Crossing, MA $59,009 Rockport, MA $58,220

Rowley, MA $57,545 Salem, MA $60,614 South Hamilton, MA $57,512 Topsfield, MA $57,599 Wenham, MA $57,529 West Newbury, MA $57,637 Accord, MA $58,873 Bellingham, MA $56,223

Brant Rock, MA $58,628 Canton, MA $58,873 Cohasset, MA $59,672 Dedham, MA $60,684 Dover, MA $60,630 East Mansfield, MA $58,873 Dennis, MA $57,137 Dennis Port, MA $57,137

East Dennis, MA $57,137 Eastham, MA $57,137 East Orleans, MA $57,137 Forestdale, MA $57,512 Harwich, MA $57,137 Harwich Port, MA $57,137 Hyannis Port, MA $57,219 Marstons Mills, MA $57,491

Mashpee, MA $57,529 North Chatham, MA $57,137 North Eastham, MA $57,871 North Truro, MA $58,601 Orleans, MA $57,137 Osterville, MA $57,322 Provincetown, MA $58,492 South Chatham, MA $57,137

South Dennis, MA $57,137 South Harwich, MA $57,137 South Orleans, MA $57,137 South Wellfleet, MA $57,871 South Yarmouth, MA $57,137 Truro, MA $57,871 Wellfleet, MA $57,871 West Barnstable, MA $57,518

West Chatham, MA $57,137 West Dennis, MA $57,137 West Harwich, MA $57,137 West Hyannisport, MA $57,344 West Yarmouth, MA $57,137 Yarmouth Port, MA $57,137 Assonet, MA $57,371 Attleboro, MA $56,386

Chartley, MA $58,873 Cuttyhunk, MA $57,316 Dartmouth, MA $57,409 Dighton, MA $56,800 East Freetown, MA $57,409 East Taunton, MA $58,780 Fairhaven, MA $57,409 Fall River, MA $57,409

Somerset, MA $57,355 Marion, MA $57,409 Mattapoisett, MA $57,409 New Bedford, MA $57,409 Acushnet, MA $57,409

Search Engine Optimizer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Search Engine Optimizer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$53,303

Average $59,215/year

$64,007

$4,442

Average $4,935/month

$5,334

$1,025

Average $1,139/week

$1,231

$26

Average $28/hour

$31

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$64,007	$5,334	$1,231	$31
Average	$59,215	$4,935	$1,139	$28
25th Percentile	$53,303	$4,442	$1,025	$26

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