What are the main factors that influence a Search Engine Optimizer's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Search Engine Optimizer's salary?

A Search Engine Optimizer's salary grows with experience: starting around $59,473 for beginners, reaching about $61,693 at mid-level, and approach $63,002 for experts.

What are the highest paying states for a Search Engine Optimizer?

Search Engine Optimizer salary varies significantly by state. The top 3 highest paying states for Search Engine Optimizer roles are District of Columbia $60,255, California $60,027, Massachusetts $59,227. These tech hubs typically pay 10-15% above the national average.

How much do different types of Search Engine Optimizer roles make?

Salaries for Search Engine Optimizer level roles vary by specialization: Search Engine Optimization Specialist III: $127,215; Search Engine Optimization Manager: $119,374; Search Engine Optimization (SEO) Manager: $114,757; Search Engine Optimization Specialist II: $97,259; Search Engine Optimization Analyst: $94,451.

Search Engine Optimizer Salary in Massachusetts

How much does a Search Engine Optimizer make in Massachusetts?

As of July 01, 2026, the average salary for a Search Engine Optimizer in Massachusetts is $59,227 per year, which breaks down to an hourly rate of $28.

However, a Search Engine Optimizer's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $68,383
Majority Range (25th-75th percentile): $53,322 to $64,019
Entry-Level (10th percentile): $47,947

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Search Engine Optimizer Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$64,019	$5,335	$1,231	$31
Average	$59,227	$4,936	$1,139	$28
25th Percentile	$53,322	$4,444	$1,025	$26

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Key Factors That Influence Search Engine Optimizer Salaries

A Search Engine Optimizer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Search Engine Optimizer Salaries?

Experience is a primary driver of a Search Engine Optimizer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $59,473
Early Career (1-2 years): $60,293
Mid-Level (2-4 years): $61,693
Senior-Level (5-8 years): $62,856
Expert (over 8 years): $63,002

Levels	Salary
Entry Level Search Engine Optimizer	$59,473
Intermediate Level Search Engine Optimizer	$60,293
Senior Level Search Engine Optimizer	$61,693
Specialist Level Search Engine Optimizer	$62,856
Expert Level Search Engine Optimizer	$63,002

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What Am I Worth?

How Do Search Engine Optimizer Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Search Engine Optimizers. For example, consider the average annual salaries in these key locations:

District of Columbia: $60,255.
California: $60,027.
Massachusetts: $59,227.

District of Columbia $60,255 California $60,027 Massachusetts $59,227 Washington $59,009 New Jersey $58,987 Alaska $58,911 Connecticut $58,160 New York $57,855

Hawaii $56,881 Rhode Island $56,424 Maryland $56,114 Minnesota $55,689 Colorado $55,526 Illinois $55,472 Oregon $55,265 Delaware $55,113

New Hampshire $55,017 Virginia $54,802 Pennsylvania $54,177 Nevada $53,861 North Dakota $53,757 Michigan $53,594 Wisconsin $53,534 Vermont $53,415

Texas $53,083 Maine $53,061 Arizona $53,028 Ohio $52,990 Georgia $52,489 Indiana $52,239 Wyoming $52,190 Utah $52,114

Iowa $52,081 Kansas $51,820 Louisiana $51,744 North Carolina $51,717 Missouri $51,706 Florida $51,494 Montana $51,379 Nebraska $51,270

Kentucky $51,211 South Carolina $50,993 Tennessee $50,857 Idaho $50,802 New Mexico $50,405 Oklahoma $50,318 Alabama $49,997 South Dakota $49,458

Arkansas $49,164 West Virginia $49,006 Mississippi $48,533

Top Paying Cities for Search Engine Optimizers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

Agawam: $56,139
Amherst: $56,550
Barre: $57,115

Agawam, MA $56,139 Amherst, MA $56,550 Barre, MA $57,115 Belchertown, MA $56,497 Blandford, MA $56,391 Bondsville, MA $56,507 Brimfield, MA $56,813 Chester, MA $56,157

Chesterfield, MA $56,165 Chicopee, MA $56,132 Cummington, MA $56,013 Easthampton, MA $56,265 East Longmeadow, MA $56,173 East Otis, MA $56,401 Feeding Hills, MA $56,171 Gilbertville, MA $56,960

Goshen, MA $56,160 Granby, MA $56,280 Granville, MA $56,581 Hadley, MA $56,400 Hampden, MA $56,288 Hardwick, MA $56,992 Hatfield, MA $56,411 Haydenville, MA $56,341

Holyoke, MA $56,184 Huntington, MA $56,234 Leeds, MA $56,271 Leverett, MA $56,621 Ludlow, MA $56,236 Monson, MA $56,510 North Amherst, MA $56,512 Northampton, MA $56,310

Florence, MA $56,276 North Hatfield, MA $56,384 Oakham, MA $57,093 Palmer, MA $56,576 Plainfield, MA $55,995 Russell, MA $56,383 Shutesbury, MA $56,708 Southampton, MA $56,234

South Barre, MA $57,092 South Hadley, MA $56,249 Southwick, MA $56,371 Thorndike, MA $56,504 Three Rivers, MA $56,426 Wales, MA $56,763 Ware, MA $56,767 Warren, MA $56,858

West Chesterfield, MA $56,158 Westfield, MA $56,252 West Hatfield, MA $56,354 West Springfield, MA $56,136 West Warren, MA $56,774 Whately, MA $56,388 Wheelwright, MA $57,055 Wilbraham, MA $56,263

Williamsburg, MA $56,225 Woronoco, MA $56,326 Worthington, MA $56,042 Springfield, MA $56,130 Longmeadow, MA $56,150 Indian Orchard, MA $56,155 Pittsfield, MA $55,831 Adams, MA $55,773

Ashley Falls, MA $56,523 Becket, MA $55,988 Berkshire, MA $55,825 Cheshire, MA $55,809 Dalton, MA $55,831 Glendale, MA $55,849 Great Barrington, MA $56,209 Hinsdale, MA $55,875

Housatonic, MA $55,858 Lanesboro, MA $55,787 Lee, MA $55,889 Lenox, MA $55,820 Lenox Dale, MA $55,828 Middlefield, MA $55,921 Mill River, MA $56,384 Monterey, MA $56,199

North Adams, MA $55,744 North Egremont, MA $56,143 Otis, MA $56,249 Richmond, MA $55,771 Sandisfield, MA $56,537 Savoy, MA $55,874 Sheffield, MA $56,432 South Egremont, MA $56,322

Southfield, MA $56,565 South Lee, MA $55,939 Stockbridge, MA $55,821 Tyringham, MA $56,052 West Stockbridge, MA $55,783 Williamstown, MA $55,574 Windsor, MA $55,865 Greenfield, MA $56,474

Ashfield, MA $56,131 Athol, MA $57,140 Bernardston, MA $56,571 Buckland, MA $56,136 Charlemont, MA $56,023 Colrain, MA $56,368 Conway, MA $56,329 Deerfield, MA $56,459

Drury, MA $55,908 Erving, MA $56,769 Heath, MA $56,092 Lake Pleasant, MA $56,659 Millers Falls, MA $56,709 Monroe Bridge, MA $55,824 Montague, MA $56,635 Gill, MA $56,666

New Salem, MA $56,867 Northfield, MA $56,704 Orange, MA $56,948 Petersham, MA $57,102 Rowe, MA $55,937 Royalston, MA $56,990 Shelburne Falls, MA $56,304 South Deerfield, MA $56,427

Sunderland, MA $56,565 Turners Falls, MA $56,628 Warwick, MA $56,735 Wendell, MA $56,788 Wendell Depot, MA $56,807 Fitchburg, MA $57,529 Ashburnham, MA $57,353 Ashby, MA $57,516

Ayer, MA $58,028 Devens, MA $57,897 Baldwinville, MA $57,191 East Templeton, MA $57,253 Gardner, MA $57,316 Westminster, MA $57,321 Groton, MA $58,073 Harvard, MA $57,964

Hubbardston, MA $57,262 Leominster, MA $57,542 Littleton, MA $58,170 Lunenburg, MA $57,724 Pepperell, MA $58,063 Shirley, MA $57,889 Still River, MA $57,821 Templeton, MA $57,251

Townsend, MA $57,851 West Groton, MA $57,967 West Townsend, MA $57,718 Winchendon, MA $57,151 Winchendon Springs, MA $57,202 Auburn, MA $57,028 North Dartmouth, MA $57,366 South Dartmouth, MA $57,370

North Attleboro, MA $57,083 Plainville, MA $57,477 Attleboro Falls, MA $57,164 North Dighton, MA $57,289 Norton, MA $58,058 Raynham, MA $58,367 Raynham Center, MA $58,308 Rehoboth, MA $56,704

Rochester, MA $57,504 Seekonk, MA $56,443 Swansea, MA $56,808 Berkley, MA $57,562 Taunton, MA $57,904 Westport, MA $57,347 Westport Point, MA $57,341 Berlin, MA $57,437

Cataumet, MA $57,631 Blackstone, MA $57,214 Boylston, MA $57,123 Brookfield, MA $57,002 Charlton, MA $57,073 Charlton City, MA $57,075 Charlton Depot, MA $57,075 Clinton, MA $57,361

East Brookfield, MA $57,049 Douglas, MA $57,147 East Princeton, MA $57,264 Fiskdale, MA $56,978 Grafton, MA $57,093 Holden, MA $57,040 Holland, MA $56,884 Jefferson, MA $57,089

Lancaster, MA $57,633 Leicester, MA $57,033 Linwood, MA $57,238 Manchaug, MA $57,104 Millbury, MA $57,033 Millville, MA $57,176 New Braintree, MA $57,034 Northborough, MA $57,209

Northbridge, MA $57,220 North Brookfield, MA $57,052 North Grafton, MA $57,060 North Oxford, MA $57,055 North Uxbridge, MA $57,187 Oxford, MA $57,083 Princeton, MA $57,257 Rochdale, MA $57,037

Rutland, MA $57,124 Shrewsbury, MA $57,040 Southbridge, MA $57,061 South Grafton, MA $57,129 South Lancaster, MA $57,498 Spencer, MA $57,053 Sterling, MA $57,329 Sturbridge, MA $57,021

Upton, MA $57,288 Uxbridge, MA $57,205 Webster, MA $57,126 Dudley, MA $57,107 Westborough, MA $57,256 West Boylston, MA $57,099 West Brookfield, MA $56,941 West Millbury, MA $57,039

Whitinsville, MA $57,202 Sutton, MA $57,098 Worcester, MA $57,017 East Walpole, MA $58,803 Cherry Valley, MA $57,024 Paxton, MA $57,042 Framingham, MA $58,347 Village Of Nagog Woods, MA $58,252

Boxborough, MA $58,065 Acton, MA $58,249 Ashland, MA $57,992 Bedford, MA $58,490 Hanscom Afb, MA $58,809 Bolton, MA $57,735 Carlisle, MA $58,310 Concord, MA $58,456

Fayville, MA $57,885 Holliston, MA $57,977 Hopedale, MA $57,493 Hopkinton, MA $57,562 Hudson, MA $57,818 Marlborough, MA $57,724 Maynard, MA $58,231 Mendon, MA $57,390

Milford, MA $57,587 Natick, MA $59,063 Sherborn, MA $58,660 Southborough, MA $57,717 Foxboro, MA $58,336 Franklin, MA $57,713 Greenbush, MA $58,898 Green Harbor, MA $58,580

Hingham, MA $59,283 Hull, MA $59,880 Humarock, MA $58,653 Mansfield, MA $58,249 Marshfield, MA $58,611 Marshfield Hills, MA $58,709 Medfield, MA $58,776 Medway, MA $57,966

Millis, MA $58,398 Minot, MA $58,898 Norfolk, MA $58,228 North Marshfield, MA $58,580 North Scituate, MA $58,998 Norwell, MA $58,839 Norwood, MA $59,138 Ocean Bluff, MA $58,580

Scituate, MA $58,955 Sharon, MA $58,648 Sheldonville, MA $57,724 South Walpole, MA $58,436 Stoughton, MA $58,693 Walpole, MA $58,662 Westwood, MA $59,482 Wrentham, MA $57,714

Boston, MA $60,473 Roxbury, MA $60,469 Roxbury Crossing, MA $60,470 Dorchester, MA $60,452 Dorchester Center, MA $60,409 Mattapan, MA $60,372 Charlestown, MA $60,465 Jamaica Plain, MA $60,444

Roslindale, MA $60,360 West Roxbury, MA $60,272 Allston, MA $60,455 Brighton, MA $60,425 Hyde Park, MA $60,178 Readville, MA $60,142 Cambridge, MA $60,433 Somerville, MA $60,461

Malden, MA $60,342 Everett, MA $60,426 Chelsea, MA $60,433 Revere, MA $60,340 Winthrop, MA $60,393 Medford, MA $60,368 West Medford, MA $60,320 Quincy, MA $59,976

Melrose, MA $60,152 Stoneham, MA $59,875 Braintree, MA $59,345 Milton, MA $60,071 Milton Village, MA $60,266 Weymouth, MA $59,263 East Weymouth, MA $59,329 South Weymouth, MA $58,840

North Weymouth, MA $59,841 East Boston, MA $60,473 Brockton, MA $58,666 Avon, MA $58,692 Bridgewater, MA $58,535 Bryantville, MA $58,579 Carver, MA $57,978 Duxbury, MA $58,419

East Bridgewater, MA $58,646 Easton, MA $58,655 Elmwood, MA $58,620 Halifax, MA $58,524 Hanover, MA $58,717 Hanson, MA $58,607 Holbrook, MA $58,719 Middleboro, MA $57,906

Manomet, MA $58,077 Lakeville, MA $57,733 Monponsett, MA $58,544 Abington, MA $58,695 North Carver, MA $58,144 North Easton, MA $58,666 North Pembroke, MA $58,621 Pembroke, MA $58,596

Plymouth, MA $58,000 Kingston, MA $58,368 South Carver, MA $57,902 Plympton, MA $58,344 Randolph, MA $58,931 Rockland, MA $58,722 South Easton, MA $58,622 West Bridgewater, MA $58,662

White Horse Beach, MA $58,110 Whitman, MA $58,673 Lexington, MA $59,403 Brookline, MA $60,443 Brookline Village, MA $60,451 Waltham, MA $59,766 North Waltham, MA $60,099 New Town, MA $60,286

Babson Park, MA $59,751 Newton, MA $60,335 Newton Center, MA $60,294 Newtonville, MA $60,254 Newton Highlands, MA $60,242 Newton Lower Falls, MA $59,969 Newton Upper Falls, MA $60,172 West Newton, MA $60,157

Auburndale, MA $60,038 Chestnut Hill, MA $60,402 Waban, MA $60,132 Watertown, MA $60,386 Arlington, MA $60,237 Arlington Heights, MA $60,207 Belmont, MA $60,277 Waverley, MA $60,333

Wellesley Hills, MA $59,750 Wellesley, MA $59,536 Needham, MA $59,865 Weston, MA $59,506 Needham Heights, MA $60,074 Nonantum, MA $60,286 Buzzards Bay, MA $57,770 Lincoln, MA $59,043

Stow, MA $58,027 Sudbury, MA $58,497 Wayland, MA $58,991 Woodville, MA $57,516 Woburn, MA $59,338 Burlington, MA $58,795 Andover, MA $57,609 Billerica, MA $58,303

Chelmsford, MA $58,342 Dracut, MA $58,241 Dunstable, MA $58,216 Haverhill, MA $57,554 Georgetown, MA $57,648 Groveland, MA $57,591 Lawrence, MA $57,485 Methuen, MA $57,496

North Andover, MA $57,554 Lowell, MA $58,350 Merrimac, MA $57,526 North Billerica, MA $58,327 North Chelmsford, MA $58,335 North Reading, MA $58,125 Nutting Lake, MA $58,330 Pinehurst, MA $58,396

Reading, MA $58,691 Tewksbury, MA $58,127 Tyngsboro, MA $58,273 Wakefield, MA $59,411 West Boxford, MA $57,659 Westford, MA $58,277 Wilmington, MA $58,178 Winchester, MA $59,994

Lynn, MA $59,919 Saugus, MA $59,995 Swampscott, MA $59,630 Nahant, MA $60,097 Amesbury, MA $57,493 Beverly, MA $58,567 Boxford, MA $57,635 Byfield, MA $57,686

Danvers, MA $58,453 Essex, MA $58,117 Gloucester, MA $58,180 Hamilton, MA $58,230 Hathorne, MA $58,258 Chilmark, MA $57,552 East Falmouth, MA $57,658 East Sandwich, MA $57,903

East Wareham, MA $57,757 Edgartown, MA $57,732 Falmouth, MA $57,577 Woods Hole, MA $57,462 Menemsha, MA $57,572 Monument Beach, MA $57,671 Nantucket, MA $58,062 North Falmouth, MA $57,597

Oak Bluffs, MA $57,674 Onset, MA $57,686 Pocasset, MA $57,650 Sagamore, MA $57,852 Sagamore Beach, MA $57,880 Sandwich, MA $57,859 Siasconset, MA $58,002 Silver Beach, MA $57,572

Vineyard Haven, MA $57,616 Wareham, MA $57,638 West Chop, MA $57,633 West Falmouth, MA $57,562 West Tisbury, MA $57,601 West Wareham, MA $57,613 Hyannis, MA $58,104 Barnstable, MA $57,977

Brewster, MA $58,057 Centerville, MA $57,957 Chatham, MA $58,096 Cotuit, MA $57,841 Ipswich, MA $57,910 Cummaquid, MA $57,995 Lynnfield, MA $58,898 Manchester, MA $58,469

Marblehead, MA $59,159 Middleton, MA $58,002 Newburyport, MA $57,572 Newbury, MA $57,677 Salisbury, MA $57,450 Peabody, MA $58,985 Prides Crossing, MA $58,604 Rockport, MA $58,063

Rowley, MA $57,775 Salem, MA $58,966 South Hamilton, MA $58,136 Topsfield, MA $57,950 Wenham, MA $58,280 West Newbury, MA $57,591 Accord, MA $58,879 Bellingham, MA $57,477

Brant Rock, MA $58,462 Canton, MA $58,968 Cohasset, MA $59,273 Dedham, MA $59,974 Dover, MA $59,230 East Mansfield, MA $58,479 Dennis, MA $58,043 Dennis Port, MA $58,157

East Dennis, MA $58,000 Eastham, MA $57,978 East Orleans, MA $57,763 Forestdale, MA $57,782 Harwich, MA $58,106 Harwich Port, MA $58,133 Hyannis Port, MA $57,996 Marstons Mills, MA $57,893

Mashpee, MA $57,766 North Chatham, MA $58,085 North Eastham, MA $57,978 North Truro, MA $57,876 Orleans, MA $58,030 Osterville, MA $57,899 Provincetown, MA $57,965 South Chatham, MA $58,110

South Dennis, MA $58,110 South Harwich, MA $58,118 South Orleans, MA $58,048 South Wellfleet, MA $57,856 South Yarmouth, MA $58,142 Truro, MA $57,833 Wellfleet, MA $57,902 West Barnstable, MA $57,967

West Chatham, MA $58,105 West Dennis, MA $58,120 West Harwich, MA $58,134 West Hyannisport, MA $58,031 West Yarmouth, MA $58,095 Yarmouth Port, MA $58,068 Assonet, MA $57,419 Attleboro, MA $56,907

Chartley, MA $58,111 Cuttyhunk, MA $57,435 Dartmouth, MA $57,367 Dighton, MA $57,102 East Freetown, MA $57,431 East Taunton, MA $57,864 Fairhaven, MA $57,368 Fall River, MA $57,269

Somerset, MA $56,990 Marion, MA $57,493 Mattapoisett, MA $57,397 New Bedford, MA $57,366 Acushnet, MA $57,385

Search Engine Optimizer Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Search Engine Optimizer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on July 01, 2026

$53,322

Average $59,227/year

$64,019

$4,444

Average $4,936/month

$5,335

$1,025

Average $1,139/week

$1,231

$26

Average $28/hour

$31

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$64,019	$5,335	$1,231	$31
Average	$59,227	$4,936	$1,139	$28
25th Percentile	$53,322	$4,444	$1,025	$26

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