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Brand Manager Salary in the United States

How much does a Brand Manager make in the United States?

As of October 01, 2026, the average salary for a Brand Manager in the United States is $125,151 per year, which breaks down to an hourly rate of $60.

However, a Brand Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $133,150
  • Majority Range (25th-75th percentile): $115,818 to $129,338
  • Entry-Level (10th percentile): $107,321
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Brand Manager Salaries

A Brand Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Brand Manager Salaries?

Experience is a primary driver of a Brand Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $81,157
  • Early Career (1-2 years): $105,811
  • Mid-Level (2-4 years): $124,843
  • Senior-Level (5-8 years): $154,479
  • Expert (over 8 years): $112,924
Levels Salary
Product/B... Level Brand Manager$81,157
Product/B... Level Brand Manager$105,811
Brand Man... Level Brand Manager$124,843
Product/B... Level Brand Manager$154,479
Product/B... Level Brand Manager$112,924
View as Graph

How Do Brand Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $138,567.
  • California: $138,042.
  • Massachusetts: $136,202.

Top Paying Cities for Brand Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $157,853
  • San Francisco: $156,125
  • Oakland: $152,834

Brand Manager Salary by Industry: Top Paying Sectors

For Brand Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 50% above the average. In contrast, Brand Manager positions in Retail & Wholesale or MFG Nondurable typically offer lower base pay, as these industries often view Brand Manager as a support function rather than a direct revenue driver.

The top paying industries for a Brand Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$187,726$90.050%
Biotechnology$187,726$90.050%
Financial Services$187,726$90.050%
Pharmaceuticals$187,726$90.050%
Software & Networking$187,726$90.050%

Brand Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Brand Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on October 01, 2026
$115,818
Average $125,151/year
$129,338
$9,652
Average $10,429/month
$10,778
$2,227
Average $2,407/week
$2,487
$56
Average $60/hour
$62
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $129,338 $10,778 $2,487 $62
Average $125,151 $10,429 $2,407 $60
25th Percentile $115,818 $9,652 $2,227 $56

Most common benefits for Brand Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Brand Manager

Here are companies hiring for Brand Manager and their salaries, click below for more details.

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FAQ about Brand Manager

1. What industry pays the highest salary for Brand Manager?

The Aerospace & Defense industry offers the highest average compensation for Brand Manager roles, with salaries approximately 50% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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