Brand Manager Salary in the United States

How much does a Brand Manager make in the United States?

As of June 01, 2026, the average salary for a Brand Manager in the United States is $125,186 per year, which breaks down to an hourly rate of $60.

However, a Brand Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $133,183
  • Majority Range (25th-75th percentile): $115,852 to $129,372
  • Entry-Level (10th percentile): $107,354
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View as table View as graph 25% $115,852 10% $107,354 90% $133,183 75% $129,372 $125,186 50%(Median) Didn’t find job title? Click

Brand Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $129,372 $10,781 $2,488 $62
Average $125,186 $10,432 $2,407 $60
25th Percentile $115,852 $9,654 $2,228 $56
Check out Brand Manager Job Openings in the United States
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Key Factors That Influence Brand Manager Salaries

A Brand Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Brand Manager Salaries?

Experience is a primary driver of a Brand Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $81,154
  • Early Career (1-2 years): $100,914
  • Mid-Level (2-4 years): $124,878
  • Senior-Level (5-8 years): $154,495
  • Expert (over 8 years): $112,903
Levels Salary
Product/B... Level Brand Manager$81,154
Product/B... Level Brand Manager$100,914
Brand Man... Level Brand Manager$124,878
Product/B... Level Brand Manager$154,495
Product/B... Level Brand Manager$112,903
$81,154 0 yr
$100,914 < 2 yrs
$124,878 2-4 yrs
$154,495 5-8 yrs
$112,903 > 8 yrs
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What Am I Worth?

Top Paying Cities for Brand Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $157,897
  • San Francisco: $156,168
  • Oakland: $152,877

Brand Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Brand Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on June 01, 2026

Salary Trends for Brand Manager

Salaries for a Brand Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary from $126,372 in 2023 to around $126,372 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Brand Manager salary trends, .

Average Annual Salary of Brand Manager Over Time

2023
$???
2024
$126,372
2025
$???
2026
$???
2027
$???
Year Average Annual Salary
2023
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2024 $126,372
2025
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2026
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2027
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Most common benefits for Brand Manager

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401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Brand Manager

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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