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As of August 01, 2026, the average salary for a Brand Manager in California is $138,060 per year, which breaks down to an hourly rate of $66.
However, a Brand Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Brand Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $142,680 | $11,890 | $2,744 | $69 |
| Average | $138,060 | $11,505 | $2,655 | $66 |
| 25th Percentile | $127,764 | $10,647 | $2,457 | $61 |
Marquee Brands - Redondo Beach, CA
SAMYANG AMERICA INC - Brea, CA
Chowking Support Center - West Covina, CA
Kinder's - Walnut Creek, CA
A Brand Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Brand Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Product/B... Level Brand Manager | $89,514 |
| Product/B... Level Brand Manager | $111,308 |
| Brand Man... Level Brand Manager | $137,721 |
| Product/B... Level Brand Manager | $170,399 |
| Product/B... Level Brand Manager | $124,543 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Brand Manager roles, the industry you choose can affect earning potential by as much as 100% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 50% above the average. In contrast, Brand Manager positions in Retail & Wholesale or MFG Nondurable typically offer lower base pay, as these industries often view Brand Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $207,090 | $100.0 | 50% |
| Biotechnology | $207,090 | $100.0 | 50% |
| Financial Services | $207,090 | $100.0 | 50% |
| Pharmaceuticals | $207,090 | $100.0 | 50% |
| Software & Networking | $207,090 | $100.0 | 50% |
Understanding how a Brand Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $142,680 | $11,890 | $2,744 | $69 |
| Average | $138,060 | $11,505 | $2,655 | $66 |
| 25th Percentile | $127,764 | $10,647 | $2,457 | $61 |
Ready to take the next step in your career? Browse thousands of current Brand Manager job openings on our job board. Use the search bar below to find your perfect match.
Tacori
Glendale, CA
Tacori | Glendale, CA
Job Description. Job Description. Brand ManagerRole overview. Tacori is looking for a highly organized, creative, and strategic Brand Manager to support th... more
7 Days Ago
Lraough LLC
Los Angeles, CA
Lraough LLC | Los Angeles, CA
Job Description. Job Description. Job Title: Brand Manager - Anime/Gaming. Summary of Position. We are seeking a passionate and skilled Brand Manager for o... more
8 Days Ago
Jakks Pacific Inc
Santa Monica, CA
Jakks Pacific Inc | Santa Monica, CA
Job Description. Job Description. JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that fe... more
9 Days Ago
Wonderful Pistachios & Almonds
Los Angeles, CA
Wonderful Pistachios & Almonds | Los Angeles, CA
Job Description. Job Description. Company Description. Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California'... more
10 Days Ago
Hylands Consumer Health Inc
Los Angeles, CA
Hylands Consumer Health Inc | Los Angeles, CA
Job Description. Job Description. Description. Summary. The Brand Manager will drive day-to-day execution of brand initiatives, overseeing specific categor... more
7 Days Ago
Beauty Industry Group
Los Angeles, CA
Beauty Industry Group | Los Angeles, CA
Job Description. Job Description. Description. BELLAMI is the brand professional stylists reach for, and every extension method we sell — tape-in, hand-tie... more
8 Days Ago
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