Digital Media Strategist Salary in the United States
How much does a Digital Media Strategist make in the United States?
As of September 01, 2026, the average salary for a Digital Media Strategist in the United States is $67,328 per year, which breaks down to an hourly rate of $32.
However, a Digital Media Strategist's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $73,491
Majority Range (25th-75th percentile): $62,171 to $70,554
Key Factors That Influence Digital Media Strategist Salaries
A Digital Media Strategist's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Digital Media Strategist Salaries?
Experience is a primary driver of a Digital Media Strategist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
How Do Digital Media Strategist Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Media Strategists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $84,921
San Francisco: $83,992
Oakland: $82,221
San Jose, CA$84,921
San Francisco, CA$83,992
Oakland, CA$82,221
New York, NY$77,521
Paramus, NJ$76,579
Queens Village, NY$76,575
Passaic, NJ$76,511
Bergenfield, NJ$76,505
Stamford, CT$76,357
Huntington, NY$76,330
Newark, NJ$75,832
Bridgeport, CT$75,690
Vallejo, CA$75,556
New Brunswick, NJ$75,529
Petaluma, CA$75,489
Middlesex, NJ$75,361
Somerset, NJ$75,314
Santa Cruz, CA$75,226
Boston, MA$74,815
Monterey, CA$74,579
Seattle, WA$74,425
Santa Rosa, CA$74,411
Los Angeles, CA$74,391
Juneau, AK$74,216
Washington, DC$74,142
Orange, CA$73,902
Santa Ana, CA$73,725
Long Beach, CA$73,657
Anaheim, CA$73,644
Anchorage, AK$73,610
Santa Maria, CA$73,408
Everett, WA$73,395
Danbury, CT$73,158
Bremerton, WA$73,065
Tacoma, WA$72,822
New Suffolk, NY$72,821
Sacramento, CA$72,802
Santa Barbara, CA$72,728
Trenton, NJ$72,654
San Diego, CA$72,654
Brockton, MA$72,580
Fairbanks, AK$72,415
Lompoc, CA$72,243
Lowell, MA$72,189
Ventura, CA$72,176
Nashua, NH$72,163
Stockton, CA$72,156
Modesto, CA$71,664
Poughkeepsie, NY$71,516
Olympia, WA$71,388
Kennewick, WA$71,388
New Haven, CT$71,361
Lawrence, MA$71,119
Hartford, CT$71,052
Riverside, CA$71,038
New Bedford, MA$70,971
Richland, WA$70,971
Bakersfield, CA$70,877
San Bernardino, CA$70,850
New Britain, CT$70,843
Atlantic City, NJ$70,843
New London, CT$70,816
Norwich, CT$70,796
Portsmouth, NH$70,782
Boulder, CO$70,640
Portland, OR$70,547
Worcester, MA$70,540
Minneapolis, MN$70,331
Philadelphia, PA$70,237
Honolulu, HI$70,015
Saint Paul, MN$69,982
Vineland, NJ$69,968
Providence, RI$69,772
Chicago, IL$69,577
Bellingham, WA$69,496
Springfield, MA$69,443
Baltimore, MD$69,422
Chico, CA$69,254
Pittsfield, MA$69,072
Manchester, NH$68,944
Spokane, WA$68,648
Denver, CO$68,641
Albany, NY$68,325
Troy, NY$68,298
Nassau, NY$68,226
Schenectady, NY$68,157
Wilmington, DE$68,103
Burlington, VT$68,008
Salem, OR$67,981
Portland, ME$67,773
Yakima, WA$67,705
Rochester, MN$67,497
Reno, NV$67,463
Fresno, CA$67,463
Milwaukee, WI$67,402
Detroit, MI$67,335
Ann Arbor, MI$67,324
Allentown, PA$67,315
Colorado Springs, CO$67,200
Syracuse, NY$67,167
Carson City, NV$67,167
Houston, TX$67,073
Eugene, OR$67,039
Gary, IN$66,958
Springfield, OR$66,904
Bismarck, ND$66,891
Galveston, TX$66,844
Medford, OR$66,743
Fort Collins, CO$66,716
Concord, NH$66,682
Austin, TX$66,662
Mesa, AZ$66,520
Reading, PA$66,514
Phoenix, AZ$66,507
Dallas, TX$66,487
Saint Cloud, MN$66,422
Madison, WI$66,332
Utica, NY$66,150
Rochester, NY$66,042
Des Moines, IA$66,036
Raleigh, NC$66,029
Atlanta, GA$65,928
Battle Creek, MI$65,908
Salt Lake City, UT$65,888
Lancaster, PA$65,787
Harrisburg, PA$65,692
Kansas City, MO$65,625
Champaign, IL$65,612
Kansas City, KS$65,612
Fort Worth, TX$65,605
Columbus, OH$65,593
Boca Raton, FL$65,578
Pittsburgh, PA$65,551
Richmond, VA$65,524
Indianapolis, IN$65,511
Cleveland, OH$65,504
Las Vegas, NV$65,423
Cincinnati, OH$65,423
Petersburg, VA$65,322
Huntsville, AL$65,221
Lansing, MI$65,176
Lebanon, PA$65,167
Pueblo, CO$65,160
Appleton, WI$65,140
Buffalo, NY$65,113
Dayton, OH$65,093
Racine, WI$65,080
Charlotte, NC$65,073
Saint Louis, MO$65,053
York, PA$65,012
Elkhart, IN$65,012
Gastonia, NC$65,000
Billings, MT$64,983
Beaumont, TX$64,965
Lorain, OH$64,952
Benton Harbor, MI$64,938
Toledo, OH$64,925
Binghamton, NY$64,891
Rock Hill, SC$64,884
Rockford, IL$64,851
Springfield, IL$64,824
Elyria, OH$64,817
Fargo, ND$64,817
Flagstaff, AZ$64,770
Fort Lauderdale, FL$64,730
Duluth, MN$64,689
Miami, FL$64,689
Cheyenne, WY$64,642
Grand Forks, ND$64,642
Bangor, ME$64,494
Cedar Rapids, IA$64,420
Durham, NC$64,392
Louisville, KY$64,386
Grand Rapids, MI$64,373
Hialeah, FL$64,366
Casper, WY$64,272
Scranton, PA$64,191
New Orleans, LA$64,171
Virginia Beach, VA$64,164
Akron, OH$64,130
Peoria, IL$64,043
Sarasota, FL$64,029
Nashville, TN$63,982
Omaha, NE$63,982
Green Bay, WI$63,982
Baton Rouge, LA$63,949
Charleston, SC$63,935
Jamestown, NY$63,901
Davenport, IA$63,901
Tucson, AZ$63,868
Saint Petersburg, FL$63,827
Tampa, FL$63,814
Evansville, IN$63,773
Port Arthur, TX$63,773
Bradenton, FL$63,747
Santa Fe, NM$63,625
Orlando, FL$63,504
Clearwater, FL$63,484
Canton, OH$63,343
La Crosse, WI$63,343
Albuquerque, NM$63,302
Newport News, VA$63,295
High Point, NC$63,275
Ogden, UT$63,248
Corpus Christi, TX$63,194
Norfolk, VA$63,154
Laramie, WY$63,154
Rock Island, IL$63,114
Saginaw, MI$63,100
Jacksonville, FL$63,093
Salisbury, NC$63,080
Boise, ID$63,067
Moline, IL$63,033
Fort Myers, FL$63,013
Memphis, TN$62,999
Tulsa, OK$62,966
Waterloo, IA$62,925
Spartanburg, SC$62,858
Lincoln, NE$62,824
Fort Wayne, IN$62,811
Provo, UT$62,804
Cedar Falls, IA$62,723
San Antonio, TX$62,696
Greensboro, NC$62,669
South Bend, IN$62,663
Savannah, GA$62,588
Muskegon, MI$62,562
Birmingham, AL$62,555
Winston Salem, NC$62,522
Lake Charles, LA$62,360
Anderson, IN$62,346
Lexington, KY$62,326
Augusta, GA$62,306
Greenville, SC$62,306
Lima, OH$62,252
Wichita, KS$62,245
Tuscaloosa, AL$62,245
Columbia, SC$62,185
Springfield, OH$62,171
Asheville, NC$62,063
Bloomington, IN$62,016
Knoxville, TN$61,774
Shreveport, LA$61,767
Wilmington, NC$61,680
Roanoke, VA$61,680
Topeka, KS$61,558
Frankfort, KY$61,551
Oklahoma City, OK$61,504
Chillicothe, OH$61,478
Longview, TX$61,471
Melbourne, FL$61,464
Sioux Falls, SD$61,356
Mobile, AL$61,350
Terre Haute, IN$61,323
Altoona, PA$61,282
Amarillo, TX$61,235
Killeen, TX$61,215
Fayetteville, AR$61,161
Chattanooga, TN$61,141
Sioux City, IA$61,080
Idaho Falls, ID$61,067
Lynchburg, VA$61,013
Gainesville, FL$60,925
Portsmouth, OH$60,892
Little Rock, AR$60,878
Lafayette, LA$60,851
Youngstown, OH$60,851
Daytona Beach, FL$60,811
Clarksville, TN$60,804
Pensacola, FL$60,798
Temple, TX$60,793
Hopkinsville, KY$60,596
Erie, PA$60,582
Florence, SC$60,555
Charleston, WV$60,447
Great Falls, MT$60,414
Macon, GA$60,320
Tallahassee, FL$60,313
Fayetteville, NC$60,299
Waco, TX$60,286
Helena, MT$60,239
Pine Bluff, AR$60,213
Vincennes, IN$60,131
Lubbock, TX$60,104
Alamogordo, NM$60,064
Twin Falls, ID$60,003
Rapid City, SD$59,983
Jackson, MS$59,862
Huntington, WV$59,857
Greenville, MS$59,855
Parkersburg, WV$59,786
Montgomery, AL$59,774
Wichita Falls, TX$59,707
Springfield, MO$59,707
Biloxi, MS$59,673
Monroe, LA$59,606
Johnstown, PA$59,559
Sumter, SC$59,532
Columbus, GA$59,525
Pascagoula, MS$59,397
Abilene, TX$59,397
Kingsport, TN$59,222
Albany, GA$59,222
Gulfport, MS$59,202
Alexandria, LA$58,980
Fort Smith, AR$58,811
El Paso, TX$58,630
Las Cruces, NM$58,327
Harlingen, TX$58,156
Pocatello, ID$58,145
Florence, AL$58,057
Brownsville, TX$58,044
Mcallen, TX$57,902
Dothan, AL$57,808
Columbus, MS$57,408
Altus, OK$57,094
Lawton, OK$56,967
Pierre, SD$56,724
What Skills Can Increase a Digital Media Strategist's Salary?
Demanded Skills for the Role:
Planning (Mentioned in 17.01% Job Postings): An act or process of making or carrying out plans. Establishment of goals, policies, and procedures for a social or economic unit city planning business planning.
PowerPoint (Mentioned in 2.55% Job Postings): A computer software created by Microsoft which allows the user to create slides with recordings, narrations, transitions and other features in order to present information.
Campaign Management (Mentioned in 1.33% Job Postings): Planning, tracking and analyzing of all the marketing initiatives to increase the quality of our business's strategies.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Digital Media Strategist's salary.
Customer Relationship Management: Can increase your salary by up to 9%.
Digital Media Strategist Salary by Industry: Top Paying Sectors
For Digital Media Strategist roles, the industry you choose can affect earning potential
by as much as 35% (the gap between the highest and lowest paying industries).
Data shows that the Financial Services and Software & Networking
sectors offer the strongest compensation, at 15% above the average.
In contrast, Digital Media Strategist positions in Transportation or Hospitality & Leisure typically offer lower base pay,
as these industries often view Digital Media Strategist as a support function rather than a direct revenue driver.
The top paying industries for a Digital Media Strategist
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Financial Services
$77,428
$37.0
15%
Software & Networking
$77,428
$37.0
15%
Aerospace & Defense
$74,061
$36.0
10%
Energy & Utilities
$74,061
$36.0
10%
Pharmaceuticals
$74,061
$36.0
10%
How Education impacts a Digital Media Strategist's Salary?
Your level of education can impact your salary potential.
While many Digital Media Strategists enter the field with a High School Diploma or Technical Certificate degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Digital Media Strategist with a High School Diploma or Technical Certificate is between
$66,586
and $72,356).
Digital Media Strategist Salary: Hourly Rate, Weekly Pay, and Monthly Pay
Understanding how a Digital Media Strategist's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on September 01, 2026
$62,171
Average$67,328/year
$70,554
$5,181
Average$5,611/month
$5,880
$1,196
Average$1,295/week
$1,357
$30
Average$32/hour
$34
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$70,554
$5,880
$1,357
$34
Average
$67,328
$5,611
$1,295
$32
25th Percentile
$62,171
$5,181
$1,196
$30
Salaries of Jobs related to Digital Media Strategist
Salaries for a Digital Media Strategist can change over time,
reflecting shifts in market demand and the overall economy.
The median salary increased from $71,235 in 2023
to around $71,359 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Digital Media Strategist salary trends,
.
Average Annual Salary of Digital Media Strategist Over Time
$???
$71,235
$71,767
$71,359
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$71,235
2024
$71,767
2025
$71,359
2026
View More
2027
View More
Most common benefits for Digital Media Strategist
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Digital Media Strategist
Here are companies hiring for Digital Media Strategist and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
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FAQ about Digital Media Strategist
1. What industry pays the highest salary for Digital Media Strategist?
The Financial Services industry offers the highest average compensation for Digital Media Strategist roles,
with salaries approximately 15% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
