How Much Does a Social Media Strategist Make in the United States ? (2026 Salary Guide)

Social Media Strategist Salary in the United States

As of January 01, 2026, the average annual salary for Social Media Strategist in the US is $77,517, equivalent to $37 per hour, $1,491 weekly, or $6,460 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for Social Media Strategist in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for Social Media Strategist in the US vary widely, spanning from $60,822 to $91,192. Most professionals fall between the 25th percentile ($68,778) and 75th percentile ($84,675), while top earners (90th percentile) make $91,192 per year. This $15,897 pay gap underscores opportunities for salary growth through certifications, specialized skills like Insight or Marketing Communications, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia Social Media Strategist often earn 10.7% above national averages due to demand from Fortune 73 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

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Social Media Strategist Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Social Media Strategist Salary $60,822 US January 01, 2026
25th Percentile Social Media Strategist Salary $68,778 US January 01, 2026
50th Percentile Social Media Strategist Salary $77,517 US January 01, 2026
75th Percentile Social Media Strategist Salary $84,675 US January 01, 2026
90th Percentile Social Media Strategist Salary $91,192 US January 01, 2026
25% $68,778 10% $60,822 90% $91,192 75% $84,675 $77,517 50%(Median) Didn’t find job title? Click
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Social Media Specialist with Security Clearance

Bryce Space And Technology - ABERDEEN PROVING GROUND, MD

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Social Media Writer with Security Clearance

Olgoonik Corporation - ALEXANDRIA, VA

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Social Media Strategist

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  1. Down a level:

    Social Media Analyst I

    0 - 2 years experience
    Bachelor's Degree

  2. This Job:

    Social Media Strategist

    2 - 4 years experience
    Bachelor's Degree

  3. Up a level:

    Social Media Analyst III

    4 - 7 years experience
    Bachelor's Degree

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Understand the total compensation opportunity for a Social Media Strategist, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
68778
84675
77517

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
80227
112226
92263
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Social Media Strategist in the United States. The base salary for Social Media Strategist ranges from $68,778 to $84,675 with the average base salary of $77,517. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $80,227 to $112,226 with the average total cash compensation of $92,263.

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68778
84675

 

Skills associated with Social Media Strategist: Planning, #develop, Across, Create ...More

Recently searched related titles: Integrated Marketing Associate, Media Relations Associate, Paid Media Analyst

Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role

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