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Marketing & Web Design Specialist Salary in the United States

How much does a Marketing & Web Design Specialist make in the United States?

As of August 01, 2026, the average salary for a Marketing & Web Design Specialist in the United States is $72,950 per year, which breaks down to an hourly rate of $35.

However, a Marketing & Web Design Specialist's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $85,067
  • Majority Range (25th-75th percentile): $67,730 to $79,292
  • Entry-Level (10th percentile): $62,979
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View as table View as graph 25% $67,730 10% $62,979 90% $85,067 75% $79,292 $72,950 50%(Median) Didn’t find job title? Click

Marketing & Web Design Specialist Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $79,292 $6,608 $1,525 $38
Average $72,950 $6,079 $1,403 $35
25th Percentile $67,730 $5,644 $1,303 $33
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Key Factors That Influence Marketing & Web Design Specialist Salaries

A Marketing & Web Design Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Do Marketing & Web Design Specialist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing & Web Design Specialists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $80,770.
  • California: $80,463.
  • Massachusetts: $79,391.

Top Paying Cities for Marketing & Web Design Specialists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $92,011
  • San Francisco: $91,004
  • Oakland: $89,086

What Skills Can Increase a Marketing & Web Design Specialist's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 4.02% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • JavaScript (Mentioned in 2.77% Job Postings): Using JavaScript in the development and maintenance of Web-based application systems.
  • Illustrator (Mentioned in 1.84% Job Postings): Adobe Illustrator is a vector graphics editor and design program developed and marketed by Adobe Inc. Originally designed for the Apple Macintosh, development of Adobe Illustrator began in 1985. Along with Creative Cloud, Illustrator CC was released.
See More Skills
Skills Demand Percentage
Initiative 4.02%
JavaScript 2.77%
Illustrator 1.84%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Marketing & Web Design Specialist's salary.
  • Agile: Can increase your salary by up to 17%.
  • Influencing: Can increase your salary by up to 14%.
  • User Research: Can increase your salary by up to 12%.
Skill Salary Salary % Increase
Agile
 $85,351
17%
Influencing
 $83,163
14%
User Research
 $81,704
12%
Usability Testing
 $81,704
12%
JavaScript
 $80,245
10%
Insight
 $78,056
7%
Get Latest Data

Marketing & Web Design Specialist Salary by Industry: Top Paying Sectors

For Marketing & Web Design Specialist roles, the industry you choose can affect earning potential by as much as 32% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Biotechnology sectors offer the strongest compensation, at 20% above the average. In contrast, Marketing & Web Design Specialist positions in Retail & Wholesale or Pharmaceuticals typically offer lower base pay, as these industries often view Marketing & Web Design Specialist as a support function rather than a direct revenue driver.

The top paying industries for a Marketing & Web Design Specialist

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Aerospace & Defense$87,540$42.020%
Biotechnology$83,892$40.015%
Chemicals$81,704$39.012%
Energy & Utilities$80,245$39.010%
Financial Services$78,786$38.08%

How Education impacts a Marketing & Web Design Specialist's Salary?

Your level of education can impact your salary potential. While many Marketing & Web Design Specialists enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Marketing & Web Design Specialist with a High School Diploma or Technical Certificate is between $64,565 and $68,750).

Marketing & Web Design Specialist Salaries by Degree Level

Typical Education for Marketing & Web Design Specialist
Degree Level % of user with this level of education
No Diploma 0.9%
High School 12.3%
Associates 20.7%
Bachelors 59.4%
Masters 6.5%
Doctorate 0.2%
view as graph

Marketing & Web Design Specialist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing & Web Design Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on August 01, 2026
$67,730
Average $72,950/year
$79,292
$5,644
Average $6,079/month
$6,608
$1,303
Average $1,403/week
$1,525
$33
Average $35/hour
$38
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $79,292 $6,608 $1,525 $38
Average $72,950 $6,079 $1,403 $35
25th Percentile $67,730 $5,644 $1,303 $33

Salaries of jobs related to Marketing & Web Design Specialist

Salary Trends for Marketing & Web Design Specialist

Salaries for a Marketing & Web Design Specialist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $77,704 in 2023 to around $77,996 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Marketing & Web Design Specialist salary trends, .

Average Annual Salary of Marketing & Web Design Specialist Over Time

2022
$???
2023
$77,704
2024
$78,597
2025
$77,996
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $77,704
2024 $78,597
2025 $77,996
2026
View More
2027
View More

Most common benefits for Marketing & Web Design Specialist

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Marketing & Web Design Specialist

Here are companies hiring for Marketing & Web Design Specialist and their salaries, click below for more details.

Find Your Next Marketing & Web Design Specialist Job

Ready to take the next step in your career? Browse thousands of current Marketing & Web Design Specialist job openings on our job board. Use the search bar below to find your perfect match.

United States

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    Columbus, OH

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    MD Staff, LLC | Columbus, OH

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    2 Days Ago

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    Columbus, OH

    Associate Vice President Brand&External Communications

    Confidential | Columbus, OH

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    13 Days Ago

  • C.R. England

    Columbus, OH

    Local CDL

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    Job Description. C.R. England is Now Urgently Hiring Local Dedicated CDL-A Truck Drivers. \n. Dedicated Local Fleet - Home Daily - Competitive Pay* - Full ... more

    14 Days Ago

  • Confidential

    Columbus, OH

    Vice President Credit Risk Strategy&Data Science

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    Vice President, Credit Risk Strategy & Data Science. About the Company. High-growth SMB lender building the next generation of credit decisioning. Industry... more

    14 Days Ago

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    Columbus, OH

    Regional Truck Driver Company

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FAQ about Marketing & Web Design Specialist

1. What industry pays the highest salary for Marketing & Web Design Specialist?

The Aerospace & Defense industry offers the highest average compensation for Marketing & Web Design Specialist roles, with salaries approximately 20% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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