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Programmatic Media Manager Salary in the United States

How much does a Programmatic Media Manager make in the United States?

As of September 01, 2026, the average salary for a Programmatic Media Manager in the United States is $111,831 per year, which breaks down to an hourly rate of $54.

However, a Programmatic Media Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $141,699
  • Majority Range (25th-75th percentile): $97,948 to $127,465
  • Entry-Level (10th percentile): $85,308
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Programmatic Media Manager Salaries

A Programmatic Media Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how geographic location, education and company size can directly affect your earning potential.

How Do Programmatic Media Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Programmatic Media Managers. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $123,819.
  • California: $123,350.
  • Massachusetts: $121,706.

Top Paying Cities for Programmatic Media Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $141,052
  • San Francisco: $139,508
  • Oakland: $136,568

What Skills Can Increase a Programmatic Media Manager's Salary?

Demanded Skills for the Role:

  • Initiative (Mentioned in 2.67% Job Postings): Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
  • Adobe (Mentioned in 2.9% Job Postings): A mixture of wet earth and grass made into bricks and dried in the sun, used to build houses. It originated from the oral form of Arabic al-tob, meaning "brick," It is the first materials used to create buildings in the 8th century B.C
  • Videography (Mentioned in 1.68% Job Postings): Videography is the process of capturing moving images on electronic media and even streaming media.
Skills Demand Percentage
Initiative 2.67%
Adobe 2.9%
Videography 1.68%
See More Skills

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Programmatic Media Manager's salary.

  • Collaboration: Can increase your salary by up to 4%.
  • Creative Thinking: Can increase your salary by up to 4%.
  • Digital Video: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Collaboration $116,304
4%
Creative Thinking $116,304
4%
Digital Video $116,304
4%
Get Latest Data

Programmatic Media Manager Salary by Industry: Top Paying Sectors

For Programmatic Media Manager roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 25% above the average. In contrast, Programmatic Media Manager positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Programmatic Media Manager as a support function rather than a direct revenue driver.

The top paying industries for a Programmatic Media Manager

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Financial Services$139,789$67.025%
Software & Networking$134,197$65.020%
Biotechnology$128,606$62.015%
Energy & Utilities$128,606$62.015%
Internet$128,606$62.015%

How Education impacts a Programmatic Media Manager's Salary?

Your level of education can impact your salary potential. While many Programmatic Media Managers enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Programmatic Media Manager with a High School Diploma or Technical Certificate is between $102,791 and $112,926).

Programmatic Media Manager Salaries by Degree Level

Typical Education for Programmatic Media Manager
Degree Level % of user with this level of education
No Diploma 0.8%
High School 19.7%
Associates 13.8%
Bachelors 53.1%
Masters 12.2%
Doctorate 0.3%
View as Graph

Programmatic Media Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Programmatic Media Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$97,948
Average $111,831/year
$127,465
$8,162
Average $9,319/month
$10,622
$1,884
Average $2,151/week
$2,451
$47
Average $54/hour
$61
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $127,465 $10,622 $2,451 $61
Average $111,831 $9,319 $2,151 $54
25th Percentile $97,948 $8,162 $1,884 $47

Most common benefits for Programmatic Media Manager

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Programmatic Media Manager

Here are companies hiring for Programmatic Media Manager and their salaries, click below for more details.

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FAQ about Programmatic Media Manager

1. What industry pays the highest salary for Programmatic Media Manager?

The Financial Services industry offers the highest average compensation for Programmatic Media Manager roles, with salaries approximately 25% above the market median.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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