As of August 01, 2026, the average salary for a Programmatic Media Manager in the United States is $111,817 per year, which breaks down to an hourly rate of $54.
However, a Programmatic Media Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Programmatic Media Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Programmatic Media Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Initiative | 2.67% |
| Adobe | 2.9% |
| Videography | 1.68% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Collaboration
|
$116,290 |
4%
|
|
Creative Thinking
|
$116,290 |
4%
|
|
Digital Video
|
$116,290 |
4%
|
|
Innovation
|
$116,290 |
4%
|
|
Alignment
|
$116,290 |
4%
|
|
Communicates Effectively
|
$116,290 |
4%
|
For Programmatic Media Manager roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 25% above the average. In contrast, Programmatic Media Manager positions in Hospitality & Leisure or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Programmatic Media Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $139,771 | $67.0 | 25% |
| Software & Networking | $134,180 | $65.0 | 20% |
| Biotechnology | $128,590 | $62.0 | 15% |
| Energy & Utilities | $128,590 | $62.0 | 15% |
| Internet | $128,590 | $62.0 | 15% |
Your level of education can impact your salary potential. While many Programmatic Media Managers enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Programmatic Media Manager with a High School Diploma or Technical Certificate is between $102,791 and $112,926).
Programmatic Media Manager Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.8% |
| High School | 19.7% |
| Associates | 13.8% |
| Bachelors | 53.1% |
| Masters | 12.2% |
| Doctorate | 0.3% |
Understanding how a Programmatic Media Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Programmatic Media Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $107,777 in 2023 to around $106,746 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Programmatic Media Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $107,777 |
| 2024 | $107,481 |
| 2025 | $106,746 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Financial Services industry offers the highest average compensation for Programmatic Media Manager roles, with salaries approximately 25% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
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