Assistant Territory Manager Salary in the United States

How much does an Assistant Territory Manager make in the United States?

As of May 01, 2026, the average salary for an Assistant Territory Manager in the United States is $93,291 per year, which breaks down to an hourly rate of $45.

However, an Assistant Territory Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $110,154
  • Majority Range (25th-75th percentile): $85,486 to $102,118
  • Entry-Level (10th percentile): $78,380
Compensation Planning
Develop a Job Description
Pay Equity
2025 Compensation Trend
AI Onboarding
AI-Powered HR
View as table View as graph 25% $85,486 10% $78,380 90% $110,154 75% $102,118 $93,291 50%(Median) Didn’t find job title? Click

Assistant Territory Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $102,118 $8,510 $1,964 $49
Average $93,291 $7,774 $1,794 $45
25th Percentile $85,486 $7,124 $1,644 $41
Check out Assistant Territory Manager Job Openings in the United States
ASST STORE MGR in S20438

Dollar General - Newbury, OH

ASST STORE MGR in S03137

Dollar General - Strasburg, OH

ASST STORE MGR in S14705

Dollar General - Henrietta, OH

ASST STORE MGR in S20219

Dollar General - Nelson, OH

Search More Assistant Territory Manager Jobs in the United States

Key Factors That Influence Assistant Territory Manager Salaries

An Assistant Territory Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Assistant Territory Manager Salaries?

Experience is a primary driver of an Assistant Territory Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $80,347
  • Early Career (1-2 years): $60,202
  • Mid-Level (2-4 years): $78,655
  • Senior-Level (5-8 years): $91,452
  • Expert (over 8 years): $287,880
Levels Salary
Retail Br... Level Assistant Territory Manager$80,347
Branch Se... Level Assistant Territory Manager$60,202
Branch Se... Level Assistant Territory Manager$78,655
Assistant... Level Assistant Territory Manager$91,452
VP of Ret... Level Assistant Territory Manager$287,880
$80,347 0 yr
$60,202 < 2 yrs
$78,655 2-4 yrs
$91,452 5-8 yrs
$287,880 > 8 yrs
View as Table
View as Graph

What Am I Worth?

How Do Assistant Territory Manager Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Assistant Territory Managers. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $103,292.
  • California: $102,900.
  • Massachusetts: $101,529.

Top Paying Cities for Assistant Territory Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $117,668
  • San Francisco: $116,380
  • Oakland: $113,927

What Skills Can Increase an Assistant Territory Manager's Salary?

Demanded Skills for the Role:

  • Leadership (Mentioned in 8.51% Job Postings): Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
  • Customer Satisfaction (Mentioned in 2.13% Job Postings): Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project. In a survey of nearly 200 senior marketing managers, 71 percent responded that they found a customer satisfaction metric very useful in managing and monitoring their businesses. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
  • Preventive Maintenance (Mentioned in 2.13% Job Postings): Preventive maintenance is the act of performing regularly scheduled maintenance activities to help prevent unexpected failures in the future. Put simply, it's about fixing things before they break.
See More Skills
Skills Demand Percentage
Leadership 8.51%
Customer Satisfaction 2.13%
Preventive Maintenance 2.13%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on an Assistant Territory Manager's salary.
  • Experimenting: Can increase your salary by up to 35%.
  • Critical Care: Can increase your salary by up to 22%.
  • Volunteer Management: Can increase your salary by up to 11%.
Skill Salary Salary % Increase
Experimenting
$125,943
35%
Critical Care
$113,815
22%
Volunteer Management
$103,553
11%
Chemistry
$102,620
10%
Public Relations
$100,754
8%
Management Skills
$100,754
8%
Get Latest Data

How Education impacts an Assistant Territory Manager's Salary?

Your level of education can impact your salary potential. While many Assistant Territory Managers enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for an Assistant Territory Manager with a Associate's Degree is between $90,040 and $97,111).

Assistant Territory Manager Salaries by Degree Level

Typical Education for Assistant Territory Manager
Degree Level % of user with this level of education
No Diploma 1.8%
High School 20.0%
Associates 3.6%
Bachelors 54.5%
Masters 20.0%
Doctorate 0.0%
view as graph

Assistant Territory Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how an Assistant Territory Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

Salary Trends for Assistant Territory Manager

Salaries for an Assistant Territory Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $109,352 in 2023 to around $108,317 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Assistant Territory Manager salary trends, .

Average Annual Salary of Assistant Territory Manager Over Time

2022
$???
2023
$109,352
2024
$109,119
2025
$108,317
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $109,352
2024 $109,119
2025 $108,317
2026
View More
2027
View More

Most common benefits for Assistant Territory Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
For Employers

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.

Compensation Planning

Common company salaries for Assistant Territory Manager

Here are companies hiring for Assistant Territory Manager and their salaries, click below for more details.

Find Your Next Assistant Territory Manager Job

Ready to take the next step in your career? Browse thousands of current Assistant Territory Manager job openings on our job board. Use the search bar below to find your perfect match.

United States
For Employees

Get a Salary Increase

Analyze the market and your qualifications to negotiate your salary with confidence.

Search Job Openings

Search thousands of open positions to find your next opportunity.

For Employers

Adjust Employee Salary

Individualize employee pay based on unique job requirements and personal qualifications.

Price My Industry Jobs

Get the latest market price for benchmark jobs and jobs in your industry.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst