Lifecycle Marketing Manager Salary in Virginia

Product Lifecycle Manager - Average Salary $148,300

The Product Lifecycle Manager implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Manager leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. In addition, Product Lifecycle Manager collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. The Product Lifecycle Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Product Lifecycle Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Product Lifecycle Supervisor - Average Salary $124,300

The Product Lifecycle Supervisor analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Supervisor coordinates workload and designates tasks or projects to a team of analysts. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. In addition, Product Lifecycle Supervisor collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Acts as point of guidance for complex or unusual issues. Requires a bachelor's degree. Typically reports to a manager. The Product Lifecycle Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Product Lifecycle Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

Lifecycle Marketing - Average Salary $72,413

Lifecycle Marketing is a strategic approach that focuses on engaging customers at every stage of their journey with a brand, from initial awareness to post-purchase loyalty. This involves creating targeted and personalized marketing campaigns that address the specific needs and interests of customers at each stage, with the goal of building long-term relationships and maximizing customer lifetime value. Key responsibilities may include developing customer segmentation strategies, creating automated email and content marketing campaigns, analyzing customer data to identify opportunities for engagement, and collaborating with cross-functional teams to ensure a seamless customer experience.

Product Lifecycle Senior Manager - Average Salary $175,700

The Product Lifecycle Senior Manager implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Senior Manager leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. In addition, Product Lifecycle Senior Manager collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. The Product Lifecycle Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Product Lifecycle Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.

Product Lifecycle Analyst II - Average Salary $88,210

The Product Lifecycle Analyst II analyzes market trends and customer behavior to forecast demand and profitability for potential products and drive branding and marketing strategies. Guides and manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Being a Product Lifecycle Analyst II collaborates with marketing and product development departments to ensure business and customer needs are incorporated. Tracks and monitors product or brand profitability metrics such as expenses, sales, and ROI and produces routine reports for management. In addition, Product Lifecycle Analyst II requires a bachelor's degree. Typically reports to a manager. Being a Product Lifecycle Analyst II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Product Lifecycle Analyst II typically requires 2-4 years of related experience.