Digital Advertising Strategist Salary in the United States

How much does a Digital Advertising Strategist make in the United States?

As of January 01, 2026, the average salary for a Digital Advertising Strategist in the United States is $71,272 per year, which breaks down to an hourly rate of $34.

However, a Digital Advertising Strategist's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $81,816
  • Majority Range (25th-75th percentile): $65,343 to $76,791
  • Entry-Level (10th percentile): $59,946
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View as table View as graph 25% $65,343 10% $59,946 90% $81,816 75% $76,791 $71,272 50%(Median) Didn’t find job title? Click

Digital Advertising Strategist Salaries by Percentile

Annual
Salary		 Monthly
Pay		 Weekly
Pay		 Hourly
Wage
75th Percentile $76,791 $6,399 $1,477 $37
Average $71,272 $5,939 $1,371 $34
25th Percentile $65,343 $5,445 $1,257 $31
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Key Factors That Influence Digital Advertising Strategist Salaries

A Digital Advertising Strategist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Advertising Strategist Salaries?

Experience is a primary driver of a Digital Advertising Strategist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $60,944
  • Early Career (1-2 years): $71,684
  • Mid-Level (2-4 years): $102,838
  • Senior-Level (5-8 years): $121,509
  • Expert (over 8 years): $105,373
Levels Salary
Digital M... Level Digital Advertising Strategist$60,944
Digital A... Level Digital Advertising Strategist$71,684
Digital M... Level Digital Advertising Strategist$102,838
Digital M... Level Digital Advertising Strategist$121,509
Digital M... Level Digital Advertising Strategist$105,373
$60,944 0 yr
$71,684 < 2 yrs
$102,838 2-4 yrs
$121,509 5-8 yrs
$105,373 > 8 yrs
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What Am I Worth?

How Do Digital Advertising Strategist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Advertising Strategists. For example, consider the average annual salaries in these key locations:

  • District of Columbia: $78,912.
  • California: $78,613.
  • Massachusetts: $77,565.

Top Paying Cities for Digital Advertising Strategists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $89,895
  • San Francisco: $89,011
  • Oakland: $87,037

What Skills Can Increase a Digital Advertising Strategist's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
  • HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.
See More Skills
Skills Demand Percentage
Insight 3.49%
Marketing Communications 2.56%
HTML 1.61%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Advertising Strategist's salary.
  • Consulting: Can increase your salary by up to 4%.
  • Leadership: Can increase your salary by up to 4%.
  • Innovation: Can increase your salary by up to 4%.
Skill Salary Salary % Increase
Consulting
 $74,123
4%
Leadership
 $74,123
4%
Innovation
 $74,123
4%
Insight
 $73,410
3%
B2B
 $73,410
3%
Products and Services
 $73,410
3%
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Digital Advertising Strategist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Advertising Strategist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

  • Hourly
  • Monthly
  • Weekly
  • Yearly
  • Table View
Last Updated on January 01, 2026
$65,343
Average $71,272/year
$76,791
$5,445
Average $5,939/month
$6,399
$1,257
Average $1,371/week
$1,477
$31
Average $34/hour
$37
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $76,791 $6,399 $1,477 $37
Average $71,272 $5,939 $1,371 $34
25th Percentile $65,343 $5,445 $1,257 $31

Salaries of jobs related to Digital Advertising Strategist

Salary Trends for Digital Advertising Strategist

Salaries for a Digital Advertising Strategist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $72,419 in 2023 to around $72,552 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Advertising Strategist salary trends, .

Average Annual Salary of Digital Advertising Strategist Over Time

2022
$???
2023
$72,419
2024
$72,915
2025
$72,552
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $72,419
2024 $72,915
2025 $72,552
2026
View More
2027
View More

Most common benefits for Digital Advertising Strategist

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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