Digital Advertising Manager Salary in the United States

How much does a Digital Advertising Manager make in the United States?

As of January 01, 2026, the average salary for a Digital Advertising Manager in the United States is $116,507 per year, which breaks down to an hourly rate of $56.

However, a Digital Advertising Manager's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $141,232
  • Majority Range (25th-75th percentile): $102,479 to $129,449
  • Entry-Level (10th percentile): $89,707
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View as table View as graph 25% $102,479 10% $89,707 90% $141,232 75% $129,449 $116,507 50%(Median) Didn’t find job title? Click

Digital Advertising Manager Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $129,449 $10,787 $2,489 $62
Average $116,507 $9,709 $2,241 $56
25th Percentile $102,479 $8,540 $1,971 $49
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Key Factors That Influence Digital Advertising Manager Salaries

A Digital Advertising Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Digital Advertising Manager Salaries?

Experience is a primary driver of a Digital Advertising Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $148,511
  • Early Career (1-2 years): $101,590
  • Mid-Level (2-4 years): $117,481
  • Senior-Level (5-8 years): $153,440
  • Expert (over 8 years): $170,179
Levels Salary
Advertisi... Level Digital Advertising Manager$148,511
Advertisi... Level Digital Advertising Manager$101,590
Digital A... Level Digital Advertising Manager$117,481
Advertisi... Level Digital Advertising Manager$153,440
Advertisi... Level Digital Advertising Manager$170,179
$148,511 0 yr
$101,590 < 2 yrs
$117,481 2-4 yrs
$153,440 5-8 yrs
$170,179 > 8 yrs
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What Am I Worth?

Top Paying Cities for Digital Advertising Managers

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $146,950
  • San Francisco: $145,506
  • Oakland: $142,278

What Skills Can Increase a Digital Advertising Manager's Salary?

Demanded Skills for the Role:

  • Insight (Mentioned in 3.98% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
  • B2B (Mentioned in 2.77% Job Postings): B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
  • Animation (Mentioned in 1.72% Job Postings): Animation is a method in which pictures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery (CGI). Computer animation can be very detailed 3D animation, while 2D computer animation can be used for stylistic reasons, low bandwidth or faster real-time renderings. Other common animation methods apply a stop motion technique to two and three-dimensional objects like paper cutouts, puppets or clay figures. Commonly the effect of animation is achieved by a rapid succession of sequential images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon and beta movement, but the exact causes are still uncertain. Analog mechanical animation media that rely on the rapid display of sequential images include the phénakisticope, zoetrope, flip book, praxinoscope and film. Television and video are popular electronic animation media that originally were analog and now operate digitally. For display on the computer, techniques like animated GIF and Flash animation were developed.
See More Skills
Skills Demand Percentage
Insight 3.98%
B2B 2.77%
Animation 1.72%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Advertising Manager's salary.
  • Animation: Can increase your salary by up to 12%.
  • Team Operations: Can increase your salary by up to 7%.
  • Analysis: Can increase your salary by up to 5%.
Skill Salary Salary % Increase
Animation
$130,488
12%
Team Operations
$124,662
7%
Analysis
$122,332
5%
Alignment
$122,332
5%
CRM
$121,167
4%
Analytical Skills
$121,167
4%
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How Education impacts a Digital Advertising Manager's Salary?

Your level of education can impact your salary potential. While many Digital Advertising Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Digital Advertising Manager with a Bachelor's Degree is between $116,389 and $126,232).

Digital Advertising Manager Salaries by Degree Level

Typical Education for Digital Advertising Manager
Degree Level % of user with this level of education
No Diploma 1.5%
High School 8.0%
Associates 6.0%
Bachelors 65.9%
Masters 17.7%
Doctorate 0.8%
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Digital Advertising Manager Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Advertising Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on January 01, 2026

Salary Trends for Digital Advertising Manager

Salaries for a Digital Advertising Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $113,920 in 2023 to around $114,468 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Advertising Manager salary trends, .

Average Annual Salary of Digital Advertising Manager Over Time

2022
$???
2023
$113,920
2024
$114,957
2025
$114,468
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $113,920
2024 $114,957
2025 $114,468
2026
View More
2027
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Most common benefits for Digital Advertising Manager

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Digital Advertising Manager

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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