As of August 01, 2026, the average salary for a General Counselor in the United States is $62,294 per year, which breaks down to an hourly rate of $30.
However, a General Counselor's salary can vary significantly. Here’s a look at the typical salary range:
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A General Counselor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract General Counselors. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Commitment | 6.26% |
| Support Services | 3.48% |
| CPR | 2.37% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Flexibility
|
$66,032 |
6%
|
|
Leadership
|
$65,409 |
5%
|
|
Scheduling
|
$65,409 |
5%
|
|
Healthcare Services
|
$65,409 |
5%
|
|
Psychiatric
|
$64,786 |
4%
|
|
Self-Directed
|
$64,163 |
3%
|
For General Counselor roles, the industry you choose can impact your earning potential by as much as 40% (the gap between the highest and lowest paying industries). Data shows that the highest-paying industry, Business Services, offers compensation 20% above the average. Conversely, General Counselor positions in Edu., Gov't. & Nonprofit typically offer lower base pay, as this sector often view General Counselor as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Business Services | $74,753 | $36.0 | 20% |
Understanding how a General Counselor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a General Counselor can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $83,368 in 2023 to around $82,171 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of General Counselor salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $83,368 |
| 2024 | $83,042 |
| 2025 | $82,171 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Business Services industry offers the highest average compensation for General Counselor roles, with salaries approximately 20% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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