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As of August 01, 2026, the average salary for a Market Lead in Wisconsin is $123,372 per year, which breaks down to an hourly rate of $59.
However, a Market Lead's salary can vary significantly. Here’s a look at the typical salary range:
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Market Lead Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $133,620 | $11,135 | $2,570 | $64 |
| Average | $123,372 | $10,281 | $2,373 | $59 |
| 25th Percentile | $112,806 | $9,400 | $2,169 | $54 |
Confidential - Marshfield, WI
Pillar Bank - Chippewa Falls, WI
Yummee Treats - Madison, WI
Kohler Co. - Kohler, WI
A Market Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Market Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Manufactu... Level Market Lead | $170,249 |
| Manufactu... Level Market Lead | $97,504 |
| Market Le... Level Market Lead | $124,106 |
| Manufactu... Level Market Lead | $137,625 |
| Manufactu... Level Market Lead | $152,343 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Leads. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Market Lead roles, the industry you choose can affect earning potential by as much as 50% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Biotechnology sectors offer the strongest compensation, at 25% above the average. In contrast, Market Lead positions in Retail & Wholesale or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Market Lead as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $154,215 | $74.0 | 25% |
| Biotechnology | $141,877 | $68.0 | 15% |
| Pharmaceuticals | $141,877 | $68.0 | 15% |
| Chemicals | $135,709 | $65.0 | 10% |
| Energy & Utilities | $135,709 | $65.0 | 10% |
Understanding how a Market Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $133,620 | $11,135 | $2,570 | $64 |
| Average | $123,372 | $10,281 | $2,373 | $59 |
| 25th Percentile | $112,806 | $9,400 | $2,169 | $54 |
Ready to take the next step in your career? Browse thousands of current Market Lead job openings on our job board. Use the search bar below to find your perfect match.
Salon Service Group
Milwaukee, WI
Salon Service Group | Milwaukee, WI
Job Description. Job Description. Job Title. Store Market Leader. Department. Stores. Reports to. Regional Sales Director. Status. Full-time (Exempt). Loca... more
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Hy-Vee, Inc.
Wausau, WI
Hy-Vee, Inc. | Wausau, WI
Job Description. Job Description. Additional Considerations (if any). At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” an... more
5 Days Ago
State Bank Financial
Marshfield, WI
State Bank Financial | Marshfield, WI
Job Description. Job Description. State Bank Financial. is seeking an accomplished commercial banking leader ready to expand their impact beyond individual... more
5 Days Ago
Confidential
Milwaukee, WI
Confidential | Milwaukee, WI
Market President, Radio. About the Company. A privately held multimedia company operating radio stations and digital marketing platforms nationwide. Indust... more
6 Days Ago
Confidential
Green Bay, WI
Confidential | Green Bay, WI
Market President, Radio. About the Company. A privately held multimedia company operating radio stations and digital marketing platforms nationwide. Indust... more
6 Days Ago
Confidential
Madison, WI
Confidential | Madison, WI
Market President, Radio. About the Company. A privately held multimedia company operating radio stations and digital marketing platforms nationwide. Indust... more
6 Days Ago
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