How much does a Market Research Analyst IV make in the United States? The average Market Research Analyst IV salary in the United States is $132,928 as of June 27, 2024, but the range typically falls between $119,041 and $147,046. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Market Research Analyst IV Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Market Research Analyst IV Salary $106,396 US June 27, 2024
25th Percentile Market Research Analyst IV Salary $119,041 US June 27, 2024
50th Percentile Market Research Analyst IV Salary $132,928 US June 27, 2024
75th Percentile Market Research Analyst IV Salary $147,046 US June 27, 2024
90th Percentile Market Research Analyst IV Salary $159,899 US June 27, 2024
25% $119,041 10% $106,396 90% $159,899 75% $147,046 $132,928 50%(Median) Didn’t find job title? Click
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What skills does a Market Research Analyst IV need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.

2.

Data Collection: Data collection is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a component of research in all fields of study including physical and social sciences, humanities, and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that allows analysis to lead to the formulation of convincing and credible answers to the questions that have been posed.

3.

SQL: Structured Query Language) is a domain-specific language used in programming and designed for managing data held in a relational database management system (RDBMS), or for stream processing in a relational data stream management system (RDSMS).

Analysis 10.88%
Data Collection 1.55%
SQL 1.17%
Others 86.4%
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Job Description for Market Research Analyst IV

Market Research Analyst IV collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Being a Market Research Analyst IV typically requires a bachelor's degree. Typically reports to a manager. Market Research Analyst IV is a specialist on complex technical and business matters. Work is highly independent. May assume a team lead role for the work group. To be a Market Research Analyst IV typically requires 7+ years of related experience. (Copyright 2024 Salary.com)... View full job description

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Career Path for Market Research Analyst IV

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Market Research Analyst IV, the first career path typically starts with a Market Research Supervisor position, and then progresses to Market Research Manager.

Additionally, the second career path typically progresses to Customer Segment Manager.

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Market Research Analyst IV salary varies from city to city. Compared with national average salary of Market Research Analyst IV, the highest Market Research Analyst IV salary is in San Francisco, CA, where the Market Research Analyst IV salary is 25.0% above. The lowest Market Research Analyst IV salary is in Miami, FL, where the Market Research Analyst IV salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Step 1 of 3

Understand the total compensation opportunity for a Market Research Analyst IV, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
119041
147046
132928

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
127127
164651
145223
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Market Research Analyst IV in the United States. The base salary for Market Research Analyst IV ranges from $119,041 to $147,046 with the average base salary of $132,928. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $127,127 to $164,651 with the average total cash compensation of $145,223.
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119041
147046

 

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Skills associated with Market Research Analyst IV: Competitor Analysis, Market Analysis, Customer Relationship Management (CRM) software, General Data Analysis Software ...More

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Market Research Analyst IV Salary in United States
Market Research Analyst IV Salary Graph, Regional Distribution and Summary