As of August 01, 2026, the average salary for a Product Marketer in Burlington, IA is $102,269 per year, which breaks down to an hourly rate of $49.
However, a Product Marketer's salary can vary significantly. Here’s a look at the typical salary range:
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A Product Marketer's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.
Experience is a primary driver of a Product Marketer's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Product/B... Level Product Marketer | $57,223 |
| Product/B... Level Product Marketer | $70,864 |
| Product M... Level Product Marketer | $102,868 |
| Product/B... Level Product Marketer | $124,967 |
| Product/B... Level Product Marketer | $147,390 |
What Am I Worth?
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Analysis | 9% |
| Agile | 2.05% |
| BI | 1.38% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
B2C
|
$120,678 |
18%
|
|
B2B
|
$115,564 |
13%
|
|
Product Marketing
|
$114,542 |
12%
|
|
Influencing
|
$112,496 |
10%
|
|
Innovation
|
$111,474 |
9%
|
|
Product Management
|
$111,474 |
9%
|
For Product Marketer roles, the industry you choose can affect earning potential by as much as 80% (the gap between the highest and lowest paying industries). Data shows that the MFG Durable and Construction sectors offer the strongest compensation, at 40% above the average. In contrast, Product Marketer positions in MFG Nondurable or Media typically offer lower base pay, as these industries often view Product Marketer as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| MFG Durable | $143,177 | $69.0 | 40% |
| Construction | $132,950 | $64.0 | 30% |
| Internet | $127,837 | $61.0 | 25% |
| Aerospace & Defense | $122,723 | $59.0 | 20% |
| Hospitality & Leisure | $117,610 | $57.0 | 15% |
Understanding how a Product Marketer's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Ready to take the next step in your career? Browse thousands of current Product Marketer job openings on our job board. Use the search bar below to find your perfect match.
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