As of February 01, 2026, the average annual salary for conversion rate optimization in Appleton, WI is $63,954, equivalent to $31 per hour, $1,230 weekly, or $5,330 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for conversion rate optimization in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for conversion rate optimization in Appleton, WI vary widely, spanning from $53,236 to $76,417. Most professionals fall between the 25th percentile ($58,344) and 75th percentile ($70,478), while top earners (90th percentile) make $76,417 per year. This $12,134 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or E- Commerce, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Appleton conversion rate optimization often earn 1.6% lower than national averages. However, Appleton currently ranks 489 statewide for conversion rate optimization job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
conversion rate optimization Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile conversion rate optimization Salary $53,236 Appleton, WI February 01, 2026
25th Percentile conversion rate optimization Salary $58,344 Appleton, WI February 01, 2026
50th Percentile conversion rate optimization Salary $63,954 Appleton, WI February 01, 2026
75th Percentile conversion rate optimization Salary $70,478 Appleton, WI February 01, 2026
90th Percentile conversion rate optimization Salary $76,417 Appleton, WI February 01, 2026
25% $58,344 10% $53,236 90% $76,417 75% $70,478 $63,954 50%(Median) Didn’t find job title? Click
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What is a conversion rate optimization ?

Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...

Source: (as of 06/04/2025). Read more from

See user submitted job responsibilities for conversion rate optimization.

Job Openings for conversion rate optimization in Appleton, WI

Understand the total compensation opportunity for a conversion rate optimization, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
58344
70478
63954

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
63051
81048
71189
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of conversion rate optimization in Appleton, WI. The base salary for conversion rate optimization ranges from $58,344 to $70,478 with the average base salary of $63,954. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $63,051 to $81,048 with the average total cash compensation of $71,189.

Discover how your pay is adjusted for skills, experience, and other factors

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For a real-time salary target, tell us more about your role in the four categories below.

58344
70478

 

About Appleton, Wisconsin    Appleton is a city in Outagamie (mostly), Calumet, and Winnebago counties in the U.S. state of Wisconsin. One of the Fox Cities, it is situated on the....More

Appleton, Wisconsin  area prices were up 1.3% from a year ago

conversion rate optimization Salary in popular cities: MilwaukeeMadisonGreen Bay

Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer