As of February 01, 2026, the average annual salary for conversion rate optimization in the US is $66,102, equivalent to $32 per hour, $1,271 weekly, or $5,509 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for conversion rate optimization in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for conversion rate optimization in the US vary widely, spanning from $55,024 to $78,984. Most professionals fall between the 25th percentile ($60,303) and 75th percentile ($72,845), while top earners (90th percentile) make $78,984 per year. This $12,542 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or E- Commerce, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, District of Columbia conversion rate optimization often earn 10.7% above national averages due to demand from Fortune 39 companies and industry startups. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
conversion rate optimization Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile conversion rate optimization Salary $55,024 US February 01, 2026
25th Percentile conversion rate optimization Salary $60,303 US February 01, 2026
50th Percentile conversion rate optimization Salary $66,102 US February 01, 2026
75th Percentile conversion rate optimization Salary $72,845 US February 01, 2026
90th Percentile conversion rate optimization Salary $78,984 US February 01, 2026
25% $60,303 10% $55,024 90% $78,984 75% $72,845 $66,102 50%(Median) Didn’t find job title? Click
Change Search Criteria
Check out conversion rate optimization jobs in the United States

Private Practice Optometrist

Nevada Vision Group - RENO, NV

Dental Hygienist

Monterey Consultants, Inc - WHITE RIVER JUNCTION, VT

Search More conversion rate optimization Jobs in the United States

What is a conversion rate optimization ?

Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...

Source: (as of 06/04/2025). Read more from

See user submitted job responsibilities for conversion rate optimization.

Job Openings for conversion rate optimization

Understand the total compensation opportunity for a conversion rate optimization, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
60303
72845
66102

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
65169
83770
73581
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of conversion rate optimization in the United States. The base salary for conversion rate optimization ranges from $60,303 to $72,845 with the average base salary of $66,102. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $65,169 to $83,770 with the average total cash compensation of $73,581.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

60303
72845

 

Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer