As of February 01, 2026, the average annual salary for conversion rate optimization in Grand Rapids, MI is $63,200, equivalent to $30 per hour, $1,215 weekly, or $5,267 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for conversion rate optimization in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for conversion rate optimization in Grand Rapids, MI vary widely, spanning from $52,608 to $75,517. Most professionals fall between the 25th percentile ($57,656) and 75th percentile ($69,647), while top earners (90th percentile) make $75,517 per year. This $11,991 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or E- Commerce, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Grand Rapids conversion rate optimization often earn 2.9% lower than national averages. However, Grand Rapids currently ranks 539 statewide for conversion rate optimization job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
conversion rate optimization Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile conversion rate optimization Salary $52,608 Grand Rapids, MI February 01, 2026
25th Percentile conversion rate optimization Salary $57,656 Grand Rapids, MI February 01, 2026
50th Percentile conversion rate optimization Salary $63,200 Grand Rapids, MI February 01, 2026
75th Percentile conversion rate optimization Salary $69,647 Grand Rapids, MI February 01, 2026
90th Percentile conversion rate optimization Salary $75,517 Grand Rapids, MI February 01, 2026
25% $57,656 10% $52,608 90% $75,517 75% $69,647 $63,200 50%(Median) Didn’t find job title? Click
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Check out conversion rate optimization jobs in Grand Rapids, Michigan

Junior Conversion Rate Optimizer (CRO)

Nashville Public Radio - Detroit, MI

Private Practice Optometrist

Nevada Vision Group - RENO, NV

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What is a conversion rate optimization ?

Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...

Source: (as of 06/04/2025). Read more from

See user submitted job responsibilities for conversion rate optimization.

Job Openings for conversion rate optimization in Grand Rapids, MI

Understand the total compensation opportunity for a conversion rate optimization, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
57656
69647
63200

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
62308
80093
70351
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of conversion rate optimization in Grand Rapids, MI. The base salary for conversion rate optimization ranges from $57,656 to $69,647 with the average base salary of $63,200. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $62,308 to $80,093 with the average total cash compensation of $70,351.

Discover how your pay is adjusted for skills, experience, and other factors

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For a real-time salary target, tell us more about your role in the four categories below.

57656
69647

 

About Grand Rapids, Michigan    Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of La....More

Grand Rapids, Michigan  area prices were up 1.3% from a year ago

conversion rate optimization Salary in popular cities: DetroitWarrenSterling Heights

Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer