As of February 01, 2026, the average annual salary for conversion rate optimization in Houston, TX is $65,983, equivalent to $32 per hour, $1,269 weekly, or $5,499 monthly. These figures, sourced from Salary.com’s real-time job posting scans, highlight competitive earning potential for conversion rate optimization in cities like Santa Clara, San Jose, and Fremont.

Annually Salaries for conversion rate optimization in Houston, TX vary widely, spanning from $54,925 to $78,842. Most professionals fall between the 25th percentile ($60,195) and 75th percentile ($72,714), while top earners (90th percentile) make $78,842 per year. This $12,519 pay gap underscores opportunities for salary growth through certifications, specialized skills like Customer Service or E- Commerce, or targeting high-paying regions like District of Columbia or California.

Location and experience significantly influence earnings. For example, Houston conversion rate optimization often earn 2.3% lower than national averages. However, Houston currently ranks 356 statewide for conversion rate optimization job salary. Professionals are advised to focus on high-growth sectors like to offset market challenges.

Based on HR-reported data: a national average with a geographic differential
conversion rate optimization Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile conversion rate optimization Salary $54,925 Houston, TX February 01, 2026
25th Percentile conversion rate optimization Salary $60,195 Houston, TX February 01, 2026
50th Percentile conversion rate optimization Salary $65,983 Houston, TX February 01, 2026
75th Percentile conversion rate optimization Salary $72,714 Houston, TX February 01, 2026
90th Percentile conversion rate optimization Salary $78,842 Houston, TX February 01, 2026
25% $60,195 10% $54,925 90% $78,842 75% $72,714 $65,983 50%(Median) Didn’t find job title? Click
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What is a conversion rate optimization ?

Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...

Source: (as of 06/04/2025). Read more from

See user submitted job responsibilities for conversion rate optimization.

Job Openings for conversion rate optimization in Houston, TX

Understand the total compensation opportunity for a conversion rate optimization, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
60195
72714
65983

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
65052
83620
73448
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of conversion rate optimization in Houston, TX. The base salary for conversion rate optimization ranges from $60,195 to $72,714 with the average base salary of $65,983. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $65,052 to $83,620 with the average total cash compensation of $73,448.

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60195
72714

 

About Houston, Texas    Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city....More

Houston, Texas  area prices were up 2.3% from a year ago

conversion rate optimization Salary in popular cities: San AntonioDallasAustin

Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer