Create persuasive narratives using data to convince clients to increase their campaign size and frequency, working closely with members of the Sales and Campaign Strategy teams.
February 10, 2020
Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.
February 29, 2020
Provide rationale for the team's aesthetic and strategic thinking to VP to C-level roles, supporting all design decisions with creative, strategic and/or business reasoning.
April 17, 2020
Assist in identification, development and engagement of top KOLs including development of plans to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget.
April 20, 2020
Understand business objectives and effectively translate them into strategies, while skillfully navigating obstacles and resistance to change.
May 03, 2020
Demonstrated experience in the conception, development and execution of global marketing strategies for highly specialized pharma products.
June 04, 2020
Acting as lead integrator across a wide array of integrated agency partners and clients (local and global) to ensure all are working towards the same creative vision and goal.
June 13, 2020