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As of August 01, 2026, the average salary for a Brand Lead in West Virginia is $100,394 per year, which breaks down to an hourly rate of $48.
However, a Brand Lead's salary can vary significantly. Here’s a look at the typical salary range:
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Brand Lead Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $111,332 | $9,278 | $2,141 | $54 |
| Average | $100,394 | $8,366 | $1,931 | $48 |
| 25th Percentile | $93,027 | $7,752 | $1,789 | $45 |
2020 Companies - Inwood, WV
American Eagle Outfitters - Wiley Ford, WV
Old Navy - Barboursville, WV
American Eagle Outfitters - Charleston, WV
A Brand Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Brand Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Product/B... Level Brand Lead | $145,191 |
| Product/B... Level Brand Lead | $171,000 |
| Brand Lea... Level Brand Lead | $99,590 |
| Product/B... Level Brand Lead | $115,482 |
| Product/B... Level Brand Lead | $153,210 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Brand Leads. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Brand Lead roles, the industry you choose can affect earning potential by as much as 85% (the gap between the highest and lowest paying industries). Data shows that the Energy & Utilities and Pharmaceuticals sectors offer the strongest compensation, at 40% above the average. In contrast, Brand Lead positions in Telecom or Retail & Wholesale typically offer lower base pay, as these industries often view Brand Lead as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Energy & Utilities | $140,552 | $68.0 | 40% |
| Pharmaceuticals | $135,532 | $65.0 | 35% |
| Software & Networking | $135,532 | $65.0 | 35% |
| Construction | $130,512 | $63.0 | 30% |
| Aerospace & Defense | $125,493 | $60.0 | 25% |
Understanding how a Brand Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $111,332 | $9,278 | $2,141 | $54 |
| Average | $100,394 | $8,366 | $1,931 | $48 |
| 25th Percentile | $93,027 | $7,752 | $1,789 | $45 |
Ready to take the next step in your career? Browse thousands of current Brand Lead job openings on our job board. Use the search bar below to find your perfect match.
American Eagle Outfitters
Charleston, WV
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Morgantown, WV
American Eagle Outfitters
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, WV
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Job Description. Job Description. This is a New Car Dealership Body Shop and the BEST BRAND in the market. . The person we are looking to bring to our team... more
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MyBrandForce by Ensiteful
Morgantown, WV
MyBrandForce by Ensiteful | Morgantown, WV
Level 2 Brand Agent Application - West Virginia. Meet your new favorite gig. When you join MyBrandForce, you'll complete local retail assignments for well-... more
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