Develop and execute strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, nurture, digital, paid, direct mail, webinars etc.
April 16, 2023
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline.
November 22, 2022
Collaborate with the Marketing and Sales teams to design a comprehensive, omnichannel content strategy and campaign calendar to drive awareness and new opportunities.
December 30, 2022
Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on-budget.
January 22, 2023
Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.
February 25, 2023
Lead and develop a marketing associate/coordinator team that is focused on driving results against established KPIs and revenue targets.
March 06, 2023
Plan and execute end-to-end demand customer generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, and ABM.
March 19, 2023
Manage and continuously refine demand generation model in order to provide visibility to the business on pipeline forecasts for channels and campaigns, taking into account channel velocities, conversions, and campaign costs.
March 22, 2023
Demonstrated proficiency with multiple formats of demand generation, including, but not limited to SEM, Social, Display Networks, Online Retailers & partners, and emails.
March 28, 2023
Drive results and ROI - monitor and measure the success of online events such as webinars and customer events and evaluate results against organizational goals.
May 16, 2023
