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As of August 01, 2026, the average salary for a Market Development Specialist in California is $61,755 per year, which breaks down to an hourly rate of $30.
However, a Market Development Specialist's salary can vary significantly. Here’s a look at the typical salary range:
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Market Development Specialist Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $68,503 | $5,709 | $1,317 | $33 |
| Average | $61,755 | $5,146 | $1,188 | $30 |
| 25th Percentile | $54,998 | $4,583 | $1,058 | $26 |
Medtronic Plc - Los Angeles, CA
Planet Labs - San Francisco, CA
Gener8, LLC - San Jose, CA
Sazerac Company - Van Nuys, CA
A Market Development Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.
Experience is a primary driver of a Market Development Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Market De... Level Market Development Specialist | $61,258 |
| Marketing... Level Market Development Specialist | $76,659 |
| Marketing... Level Market Development Specialist | $92,043 |
| Marketing... Level Market Development Specialist | $119,784 |
| Marketing... Level Market Development Specialist | $160,484 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Market Development Specialists. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
For Market Development Specialist roles, the industry you choose can affect earning potential by as much as 20% (the gap between the highest and lowest paying industries). Data shows that the Aerospace & Defense and Business Services sectors offer the strongest compensation, at 10% above the average. In contrast, Market Development Specialist positions in Biotechnology or Transportation typically offer lower base pay, as these industries often view Market Development Specialist as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Aerospace & Defense | $67,930 | $33.0 | 10% |
Understanding how a Market Development Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $68,503 | $5,709 | $1,317 | $33 |
| Average | $61,755 | $5,146 | $1,188 | $30 |
| 25th Percentile | $54,998 | $4,583 | $1,058 | $26 |
Ready to take the next step in your career? Browse thousands of current Market Development Specialist job openings on our job board. Use the search bar below to find your perfect match.
Dempsey Construction INC
Carlsbad, CA
Dempsey Construction INC | Carlsbad, CA
Job Description. Job Description. Job Title. Senior Director of Market Development. HQ Location. Carlsbad, CA (Hybrid). Salary. $170,000-$220,000/year + bo... more
7 Days Ago
Sazerac Company
Sacramento, CA
Sazerac Company | Sacramento, CA
Job Title. Chains Market Development Representative. Job Description/Responsibilities. Sazerac is growing its U.S. Market Development team with Chains Mark... more
7 Days Ago
Sazerac Company
Hayward, CA
Sazerac Company | Hayward, CA
Job Description/Responsibilities. Join us in being the key partner for both off-premise locations (grocery stores, convenience stores, and liquor stores) a... more
7 Days Ago
Sazerac Company
Clovis, CA
Sazerac Company | Clovis, CA
Job Title. Chains Market Development Representative. Job Description/Responsibilities. Sazerac is growing its U.S. Market Development team with Chains Mark... more
7 Days Ago
VITAS Healthcare
Torrance, CA
VITAS Healthcare | Torrance, CA
Market DevelopmentProvides guidance, coaching and direction for team members. Develops each team member and actively coaches them in sales conversations an... more
8 Days Ago
Sazerac Company
Los Angeles, CA
Sazerac Company | Los Angeles, CA
Sazerac Company Overview. Build your career at Sazerac. With almost 400 years of rich history, Sazerac Company has thrived as an independent, American fami... more
8 Days Ago
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